Phoebe Sophia Russell

HEINZ BROKE THE RULES IN THEIR LATEST AD ‼️


This ad breaks several cardinal design rules:
1. Never distort a brand logo
2. Never blur a brand logo
3. Never reshape a brand logo

But Heinz have never been shy to remind consumers on why they’re a market leader. They effortlessly inject their brand into lifestyle and culture. This OOH is no different.

This ad is modelled on consumer behaviour and that’s never done an advertiser any harm.

Heinz' ketchup is so thick, customers have to shake the bottle to get the product out.

Maybe next time the ketchup will just be on the side of a knife (that’s how I get it out)

What do you think of breaking design rules? 👇

#OOH

Everyone: use a celeb like David Beckham as the face of your brand and you’ll be golden

Stella: what if we just use his hand?




Genius move putting brands back at the forefront of their own brand. Doesn’t sound like rocket science does it? Yet oddly *brave* in 2024… 🥲

Imagine being so famous you’re known by just your hand though…

Bravo Stella 🚀

The most impressive part about this? This is a student’s idea.

Visual comms where copy and imagery align ✅
Likening bus brakes to the sound of opening Coca Cola ✅
Making the brand and product even more relateable ✅

#campaigns #ooh #cocacola