Thomas J. Stevens

“Simplistic logos are LAZY” 🥱 Really?👇

Don’t be misled into thinking that simplistic logos lack depth and thoughtful design.

Crafting a design with fewer elements isn't about taking the easy road; it's a thoughtful and carefully considered process.

It's far easier to keep ADDING to a design than it is to strip away and still create SIGNIFICANCE.

My approach has always been, “simplistic by design, but ALWAYS significant.“

The brand mark features an abstract ‘E’ cleverly created by the negative space ‘X’ to represent the company’s name Exceed.

The negative space also creates the illusion of an arrow travelling to the right representing the process of exceeding beyond one’s potential. ➡️

By reverting back to our strategy I was able to spot an opportunity to say 3 things using 1. 🎯

Great to revisit this project again.

Have a good Tuesday. ☕️

📅 Rebrand completed, October 2022.

#Branding #branddesign #BrandDesigner #BrandidentityDesigner #Brandidentity #logo #logodesigner #LogoDesign #logoinspiration #GraphicDesigner #GraphicDesign #adobe #adobeillustrator #cleandesign #brandpattern

How to create a brand mark that ‘connects’. 😍💜

A fun, young, tech brand for creators and fans to be better CONNECTED. 💡That was the goal. 🎯

By using connected shapes, smooth flowing lines and use of negative space we created a simple but significant brand mark that represent their goal of ‘bridging the gab’ between creators & fans.

Selecting the right colours is also important for setting the right tone for your brand and creating the right kind of emotions in your audience. 👌🎨

Combing all this thinking with some eye catching, contrasting colours that demand your attention, I was confident we hit the mark. 🚀

Have a good final week. 🎅

#BrandDesigner #BrandIdentityDesign #logodesigner #LogoDesign #BrandStrategy

Stop! Complete these steps before designing your client's logo...😬

Weeks can go by before the client sees ANY PROGRESS, leaving them uncertain, worried, and anxious about the direction the designer has decided to take.

When then presenting the work, this can lead to misalignment, wasting both the client's and the designer's time, and possibly requiring the project to start over.

From experience, there shouldn’t be a significant lack of communication between the start of the process and the presentation.

Instead, give your clients confidence, clarity, and peace of mind by maintaining a structured and collaborative path.

Here's how we can give clients peace of mind by taking a collaborative approach:

1️⃣ Brand Identity Questions – Understand the client's challenges and vision from the start.

2️⃣ Strategy Call – Align on objectives and direction.

3️⃣ Moodboards – Collaborate on the aesthetic direction.

4️⃣ Brand Development & Design – Design with the right understanding and approved creative direction.

5️⃣ Branding Proposal Presentation – Present with confidence. 🎯

By involving clients at each step, we ensure alignment and achieve results that exceed expectations. 😍

There will be times when what you present does not completely hit the mark, and that's okay. This is an opportunity to collaborate further and get closer to the ideal result.

Don’t leave your clients in the dark. 💡Give your clients the confidence they deserve, and together, you'll do your best work. 🤝 🚀

Have a good Monday. ☕️

#branding #brandidentity #branddesigner #brandstrategy #brandidentitydesign #logodesign #logodesigner #brandingprocess #graphicdesign #logodesigners #adobe