My book is finally out!! šš
Raja Rajamannar
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Best Posts by Raja Rajamannar on LinkedIn
Weāre witnessing a cultural movement take shapeāone thatās defined by a desire to spend time, money, and energy on what matters to us most.Ā
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Consumers are spending on what brings them the most joy, and a new Mastercard study explores how thatās driving real economic impact. We call this movement toward finding fulfillment by investing in areas of passion,Ā āPassionomics.āĀ Ā
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Marketing must reflect this shift in consumer sentiment. In my latest newsletter, I explore Passionomics, its economic impacts, and how marketers can harness it to break through to consumers in a meaningful way. look forward to hearing what you think.
Ā
Consumers are spending on what brings them the most joy, and a new Mastercard study explores how thatās driving real economic impact. We call this movement toward finding fulfillment by investing in areas of passion,Ā āPassionomics.āĀ Ā
Ā
Marketing must reflect this shift in consumer sentiment. In my latest newsletter, I explore Passionomics, its economic impacts, and how marketers can harness it to break through to consumers in a meaningful way. look forward to hearing what you think.
