Every great company is built on great storytelling. Why? Because storytelling is in our DNA, it's how we process information and dream. And great, authentic storytelling creates a loop that feeds into people's desires to share. They'll open up their networks, and your company's story will spreads. And then scale.
As a leader, you have to be an expert storyteller â it's how you'll galvanize your team, it's how you'll persuade investors, it's how you'll excite your customers. And you'll do that all by telling genuine, authentic, completely true stories.
As scott harrison says in Day 25 of the first course in the Masters of Scale Courses app: âWe have these sayings at the organization, 'Hope, not guilt.' 'Invitation, inspiration.' The images would be people getting clean water, 1,000 people surrounding the drilling rig, getting wet, water falling from the sky. They're clapping, they're dancing, they're laughing. Who wouldn't want to come along?â
Thereâs a fun exercise for you & your team in the Masters of Scale Courses app. I highly recommend you check it out.