90 million. This is the volume of monthly active users #Canva welcomes on its design platform every month. Ten million of those are paying subscribers who generate USD $1 Billion in annual revenues.
Two days ago, I talked to a female founder that was seeking investor funding. She shared how difficult it was to engage with investors if one has yet to develop those relations.
So when seeing this story on Fortune of #MelaniePerkins, the co-founder of Canva, I thought that the story might be uplifting for those #femalefounders that are seeking investor backing.
“35-year-old Canva founder Melanie Perkins got rejected by 100 VCs. Now her $26 billion design startup is ready to take on Microsoft and Google” shares Fortune.
Canva is used by many of us and our teams daily to enhance our communication and social media engagement. Essential for amateur designers, Canva is recognized by many as a tool for the creator economy where creators understand the opportunity that lies within the brand ads market, with platforms like LinkedIn, Twitter, and particularly TikTok and Instagram supporting the trend.
Today, Canva is the world’s most valuable startup, founded and led by a woman. And here are some great soundbites I took from this article:
📍 Don’t move too fast: Get every brick of your business model well-refined and locked in to avoid overstretching your resources. “Without technical backgrounds or Silicon Valley resources, the pair first tackled an achievable market—Australian high-school yearbook publishing—before taking on the more extensive graphic design industry.”
📍 Raised when the unit economics make sense: Canva turned a profit on a free-cash-flow basis every year since 2017, on what became $1 billion in revenue. It had $700 million in cash on hand and earned the backing of Sequoia Capital, Bessemer Venture Partners, and Founders Fund.
📍 To scale to the next level, Canva must move from the creator to the professional tooling market that several big techs already own: Canva must accumulate more paying customers if it is going to succeed in the professional tooling market, a $47 billion productivity management software market.
The latter point is certainly not a minor one.
Former Disney CEO and current Canva investor Bob Iger shares: “I think she’s very capable of running a company that is much larger and more complex than the company she runs.”
Good luck, Melanie.