Sandra Đajic

BIG stuff. I joined Lovable to help build the last piece of software.

I’m joining the Socials & Communications team, which means I get to spend my days close to the internet, close to the community, and close to everything happening around Lovable.

It’s a pretty special mission to join. Building a world where people can turn an idea in their head into something real.

I just moved to Stockholm for this new chapter and I’m incredibly excited for what’s ahead.

If you’re in Stockholm, say hi. Let’s build great stuff.

I've been writing on LinkedIn for a year. Grew it to 18,000 followers.
Here's everything I know, free to steal:

- Pick 3 topics. Only 3.

I write about Chatbase, marketing, and automation. That's it. People follow you because they know what they're getting. The moment you write about everything, you're an account about nothing.

- Find one template and reuse it shamelessly.

My best format: a list I've been tracking, one big number up top, two standouts with real stats, one lesson at the end. I've used it repeatedly.

- Numbers in the first line.

"I grew to 22,000 followers" beats "I want to share my growth journey." Specific numbers stop the scroll. Vague intros die in two seconds.

- Short beats long.

My best post ever was 60 words. My most overworked posts got 20x less reach. If you can cut a line, cut it.

- Comments are half the game.

Reply to every comment on your posts, especially in the first hour. Comment on other people's posts in your niche daily, real comments with an opinion, not "great post!" Half my followers found me in someone else's comment section.

- Personal posts outperform professional ones.

My birthday post beat my best tactical breakdown. Post the fail, the comeback, the behind-the-scenes. People follow people.

- Give things away.

Share the exact workflow, the exact prompt, the exact template. Content people can replicate gets saved, and saves tell the algorithm your post matters.

That's the whole system. It works at any follower count, in any high-growth startup.

Find your niche.
Find your template.
And write.

After almost two years at Chatbase, it’s time to say goodbye.

These two years have been absolutely amazing. I’ve grown, learned, and done more than I could fit into one post.

First, Yasser Elsaid.

He is one of the best founders I’ve ever worked with. He taught me so much, trusted me with so much, and gave me the space to do some of the work I’m most proud of.

He built Chatbase as a solo founder and grew it into an incredible product used by customers around the world.

But what impressed me most was always his vision. When you work under his leadership, you trust that he sees where things are going.

Then there’s the team.

A year ago, hana taha and I were the only people in marketing. Today, there is an incredible growth team led by Humphrey Su, with Clint Kruger, Zeyad Genena, PJ Singh, Lamees Sanad, Sia Karpenko, Salma Ibrahim, people who truly know their stuff.

There are also some of the best engineers I’ve ever worked with, led by Khaled ElSaeed.

We flew around the world, met customers, heard their stories, and saw first-hand what they were building with Chatbase. Those moments made the work feel real, and they are some of the memories I’ll always carry with me.

Proudly calling myself ex-Chatbase now.

As for what’s next for me, more on the new adventure very soon.

This Friday I’ll close my laptop and start my maternity leave.
And to be honest, it feels strange and huge and exciting all at once.

I’ve been “the woman in tech” in so many rooms:
- the only woman in the meeting
- the one asking “why are we building this, who does it actually help?”
- the one balancing ambition with everyone’s favourite question: “But what about kids?”

Tech taught me to move fast, iterate, break things, fix them, ship again.
Pregnancy is the opposite: slow, physical, messy, absolutely not under my control.

And somewhere between those two worlds, a lot of women quietly get scared.

- Scared that if they disappear for a few months, their career will disappear too.
- Scared they’ll come back “behind”.
- Scared they’ll be seen as less serious, less ambitious, less “in the game”.

I’ve felt that fear too.
But I don’t believe the story that you’re either a “serious woman in tech” or a “mom who’s distracted”.

I think both identities can feed each other.

I want my kid to grow up seeing their mom build things, make decisions, lead teams, and also show up fully at home.

And I’m really lucky here: I have the most amazing team at Chatbase.
We’ve been building so much this year, and they’ll keep shipping while I’m on leave.

I’ll still be around online, reading, writing, sharing what I learn – just with a slightly different schedule.

I’ll be back at work in March.

So that’s my update:
woman in tech,
starting maternity leave,
coming back in March.

Heeyyy, it’s my birthday.

I just turned 29. wild.

A few things that got me here:

- be super passionate
- surround yourself with absolutely amazing people
- try to live as simply as possible
- learn all the time, like really learn

Have great friends. Take care of your health. Exercise.
(I am so slacking here.)

Also, so much love for Chatbase and the most amazing people on the team.

Love for Dan Mindru, who has been one of the most amazing and influential person in my growth, and for building Morning Maker Show with me.

And so much love and appreciation for my lovely baby and my partner, who is the most supportive man ever.

Love you all. Now back to work.

I'm not an engineer. But this year I shipped 5 marketing tools.
Each one could be a standalone SaaS:

— Ad competitor tracker: pulls competitor ads from every platform into one view, so I see what they're running
— Keyword tracker: watches our Google rankings vs competitors, flags when we drop
— Support-to-content engine: turns real customer complaints into articles, guides, newsletters.
— Hook generator: trained on my 81 best LinkedIn posts, writes new hooks in my voice
— Design tool: built on the designs that actually performed on my socials

A few years ago, each of these would've been a $99/month product with a landing page and a sales team.

I built all 5 with the same stack:
Claude, Lovable, Vercel v0, Chatbase, Ordinal.

Marketing teams in 2026 don't need more tools.
They need marketers who build them.