A Customer wrote to us that she used VICCO Turmeric on her baby. We were shocked.

Then she said, even her mother has used it on her years back. We couldn't believe.

We froze. Our jaws dropped.

A baby’s skin is delicate. Fragile. Untouched by the world.

And yet, here was a mother trusting our product for her child’s very first skincare ritual.

We were about to respond with caution


Until we read the next line.

“My mother did the same for me.”

Suddenly, it wasn’t just a message.

It was a moment that spanned three generations.

A grandmother. A mother. And now, a newborn.

All bound by one yellow tube.

You can’t plan for this. You can’t build it with ads.

You can’t fake it with influencers.

This is trust built over decades.

In kitchens. In family trunks. On dressing tables.

Where VICCO wasn’t just a cream. It was tradition.

We’ve always said we’re an Ayurvedic brand.

But this story reminded us—we’re something more.

We’re a part of family memory.

Passed down like recipes. Repeated like lullabies.

Chosen, not because it’s trendy
but because it’s timeless.

In a world chasing viral moments, this was something else.

A quiet, sacred kind of loyalty, the kind you whisper into your child’s ear.

“This is what nani used. It worked for me. It’ll work for you too.”

This is why we exist.

Not to be famous. But to be familiar.

Not to disrupt. But to endure.

And when a mother reaches for Vicco Laboratories.

She isn’t buying a product.

She’s preserving a belief.

#business #ayurveda #science #vision #entrepreneurship