Tom Pestridge

Why do we all say SORRY so much?

Overusing the word makes it meaningless.

How many times have you said SORRY this week?
For many of us, it’s more than we’d like to admit.

Over-apologizing can:
↳ Undermine your confidence
↳ Reduce your assertiveness
↳ Dilute the power of genuine apologies

I noticed this was something I was doing regularly.
And recently, I’ve tried to focus on what I can say instead.

Instead of automatically reaching for sorry, consider these alternatives to express your message clearly and confidently:

1. ❌ So sorry to bother you again
→ ✅ Is now a good time to discuss…?

2.  ❌ Sorry, that I’m late
→ ✅ Thanks for your patience.

3.  ❌ Sorry, I don’t know anything about that
→ ✅Let me look into this and get back to you.

4. ❌ Sorry, I can’t make that time
→ ✅ I’m unavailable then; could we find another slot?

5. ❌ Sorry, I need help with this again
→ ✅ I’d appreciate your guidance on this.

6. ❌ Sorry, for talking too much
→ ✅ Thank you for listening to me.

7.  ❌ Sorry, I need to cancel our plans
→ ✅ Something’s come up; can we pick another day?

8. ❌ Sorry, I don’t have time right now
→ ✅ I’m tied up at the moment; let’s set a time to talk.

9 ❌ Sorry, that’s not my responsibility
→ ✅ Let me direct you to the right person for that.

Let’s start reclaiming our power by using “sorry” only when it’s truly needed.

Which of these phrases do you use most?

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Don’t let your job steal what is most precious.

Your sleep. Your health. Your happiness.
 
Have you ever been lying in bed?

- Thinking about all the work you have to do
- Questioning your career choices
- Worrying about deadlines
- Dreading going into work
- Feeling burnt out
- Not able to sleep

I know I have.
Until I realised what to prioritize.

A job that aligns with your needs is not a nice-to-have.
It’s a necessity.

Don't let work consume your life.
It's time to make a change.

Here’s how to rediscover your career path:

- Reflect on what truly makes you happy at work
- Think about what you are really good at and enjoy
- Explore new industries or roles that align with those
- Seek advice from a career coach or mentor
- Attend workshops or courses to build new skills
- Look to make a change in your career

Life is too short to spend it unhappy at work.

Take action now.
And start your journey towards a fulfilling career.

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These are the 9 psychological marketing concepts you NEED to know.

1. Sell the benefits, not the features.
❌ 5gb of storage
✅ 5,000 songs in your pocket

2. Scarcity drives demand.
❌ $1 water in a supermarket
✅ $20 water on a desert island

3. Perfection is the enemy of progress
❌ Don’t wait for the perfect moment
✅ Gather information as you go

4. People connect with emotions, not products
❌ It’s not about the product you sell
✅ It’s about the story you tell

5. People buy outcomes, not products
❌ People don’t buy the product
✅ They buy the transformation

6. Give people a reason to act now
❌ People will put things off until later
✅ You need to create urgency

7. Always leverage social proof
❌ Testimonials are more convincing than self-praise
✅ Let your community validate your offer

8. Test, Measure and learn
❌ Guesswork and intuition should not lead you
✅ Data should inform every decision

9. Always Remove the Risk
❌ Uncertainty fuels doubt
✅ Remove all objections to buy

These core principles will apply forever and always.

They are the most important things I have learned over 15 years in marketing.

Those that harness them will continue to be ahead of the game.

Which one of these do you like best?

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Bottom line: No job is worth sacrificing your well-being.

Not even your dream job.

How much is your mental health worth?

It should be far greater than:
- A shiny new title
- Perks that look good on paper
- The salary you’ve always wanted

When you're striving for that dream job, here's what to look for:

1. Collaborative and Inclusive Culture
↳ A place where teamwork thrives and diverse perspectives are valued. Every voice matters.

2. Health and Well-Being Are Prioritised
↳ They offer mental health days, balanced workloads, and time to recharge.

3. Transparent Communication
↳ Your opinions are heard, expectations are clear, and there’s an open line of dialogue for less confusion.

4. Opportunities for Growth
↳ A focus on your personal development with chances to upskill, without overburdening you.

5. Recognition and Appreciation
↳ Your hard work is recognised, and your achievements are celebrated regularly.

Never settle for a workplace that doesn't prioritise you.

Your mental health and happiness are non-negotiable.

Find an environment that lifts you up, not one that wears you down.

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I used to think that everyone just changed jobs for better benefits and more money.

But now I know that's not always the case.

What keeps people in a role or drives them to leave goes far beyond just the paycheck.

It’s not about snacks, gym memberships, or cool office furniture.

Those are perks.
Not reasons to stay.

People don’t stick around for:
- A stocked fridge
- The annual Christmas bash
- Instagrammable breakout spaces

They stay when the job aligns with their life.

And when it supports the person they want to become.

Here’s what that looks like 👇

1️⃣ Feeling Supported, Not Just Managed
↳ When well-being isn’t a buzzword but a real priority.
↳ People thrive when they’re seen as human first.

2️⃣ Doing Work That Actually Feels Good
↳ Not every day is thrilling, but purpose beats prestige.
↳ Nobody wants to drag themselves through the week.

3️⃣ Having Space Outside of Work
↳ Whether it’s time with your kids, the gym, or just breathing room.
↳ Hustle culture is out. Sustainability is in.

4️⃣ Being Around the Right People
↳ A good culture isn’t about ping pong.
↳ It’s about energy, encouragement, and feeling like you belong.

Work isn’t just about pay.
It’s about how it makes you feel.

Safe. Fulfilled. Energised.
That’s what people are truly looking for.

And if they don’t find it?
They’re gone.

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When employees leave without a backup job...

Something’s deeply wrong

If your employees are quitting without another job lined up, it’s not just a coincidence.

It’s a sign that something’s seriously wrong in your workplace.

Leaving without a backup plan means they’re willing to risk everything just to escape the environment.

It’s a glaring sign your company needs to do some serious self-reflection.

And that risk is often tied to deeper issues within your company.

Here’s why this might be happening:

1️⃣ Ineffective Leadership
↳ Poor leadership creates disengagement and a lack of trust in the organisation.

2️⃣ Overloaded with Responsibilities
↳ Expecting too much from one person leads to burnout and frustration.

3️⃣ Stagnant Career Growth
↳ Without room to grow, employees will seek opportunities elsewhere.

4️⃣ Overloaded with Responsibilities
↳ Expecting too much from one person leads to burnout and frustration.

5️⃣ Toxic Work Environments
↳ When the culture drains energy and motivation, it drives people away.
 
Don’t ignore the red flags.
Fix them before it’s too late.

Retaining talent isn’t just about offering more money.

It’s about creating an environment where employees feel respected, valued, and empowered.

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Marketing is like asking someone on a date.

Branding is the reason they say yes.

It’s the difference between catching someone's eye for a moment vs. winning their loyalty for the long run.

Marketing is what captures initial attention:
Clever PPC ads
An inspiring TV ad
Social media posts
Influencer shoutouts
Eye-catching billboards
SEO-targeted blog posts
Targeted email campaigns

But branding is why they trust you and keep them coming back.
The reputation you build
Great customer experience
Community and social proof
Authentic voice and personality
Consistent storytelling and values
Recognisable design and tone of voice
Emotional connection with your audience

Remember, marketing can get you noticed, but it’s your brand that makes people choose you every time.

When done well, they work together like a perfect match.

How do you balance marketing and branding?

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A pay raise doesn’t fix a toxic culture.

It’s just a temporary patch.

Happy employees = Productive employees

A bigger paycheck only covers up the real issues.

Don’t ignore these toxic warning signs:

🚩 Your role feels unchallenging
🚩 There’s no room for autonomy
🚩 You’re not growing or learning
🚩 You’re overwhelmed with work
🚩 Your contributions go unnoticed
🚩 You’ve lost your passion for the job
🚩 Your salary doesn’t reflect your value
🚩 You’re not compensated for extra work
🚩 You’re not getting the support you need
🚩 There’s little to no room for advancement

Don’t wait for things to magically improve.

If these red flags resonate with you, take control of your career.

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NEVER punish top talent by making them clean up after low performers.

A weak link drags down the entire team.

Nothing destroys motivation faster than rewarding mediocrity.

Here’s how to treat your top performers:

✅ Invest in their growth and development
✅ Offer clear advancement opportunities
✅ Celebrate their successes big & small
✅ Pay them well above the market rate
✅ Acknowledge their contributions
✅ Grant them autonomy

If your A-players are constantly dealing with the fallout from D-players, they’ll look for a team that values them.

What you should never do:

❌ Make them clean up others’ mistakes
❌ Overlook their contributions
❌ Tolerate toxic behavior
❌ Reward mediocrity
❌ Pile on extra work

Have those difficult conversations sooner rather than later.

When you invest in your top talent and hold low performers accountable, the whole team benefits.

Have you seen this happen before?

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Here's the easiest way to explain marketing.

That everyone can understand.

If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Showground Saturday’...

→ That’s advertising.

If you put that sign on the back of an elephant and walk it into town...

→ That’s promotion.

If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it...

→ That’s publicity.

And if you get the mayor to laugh about it...

→ That’s public relations.

If people go to the circus, you show them the many entertainment booths, explain the fun they’ll have at the booths, answer their questions and, they spend a lot at the circus...

→ That’s sales.

If you planned the whole thing...

→ That’s marketing.

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Don’t let your job take away what matters most.

Your sleep. Your health. Your happiness.

Have you ever been lying awake at night, thinking about:

- The never-ending to-do list
- Questioning your career choices
- Worrying about deadlines
- Dreading going to work
- Feeling burnt out
- Struggling to sleep

I know I have.
Until I figured out what to truly prioritise.

A job that aligns with your needs isn’t just a luxury.
It’s a must-have.

Don’t let work take over your life.
It’s time for a change.

Here’s how to rediscover your career path:

- Reflect on what truly makes you happy at work
- Think about what you are really good at and enjoy
- Explore new industries or roles that align with those
- Seek advice from a career coach or mentor
- Attend workshops or courses to build new skills
- Look to make a change in your career

Life is too short to spend it unhappy at work.

Take action now.
And start your journey towards a fulfilling career.

Repost ♻️ this to spread the message.
And follow Tom Pestridge for more posts like this.