Victoria Tollossa

I see so many lists celebrating the Top 25 under 25, or the Top 30 under 30.
Don't get me wrong, those guys are killing it.
But how about...


👉🏽 the guy who's failed at 4 businesses and finally at age 60 built a unicorn
👉🏽 or the person who finally got the guts to leave a dead-end job at 37 and blazed a new trail
👉🏽 or the woman who, while juggling a full-time job and taking care of her kids, went back to school at 43 to pursue her dreams.

Where's the list celebrating these warriors?

The ones who have been knocked down time after time, but still get up every day like it's DAY 1?

I want to read THAT list!

Success is not about how many candles are on your birthday cake!
It's about perseverance, determination, and courage.

And if you need some inspiration, check out these legends:

- Ray Kroc: founded McDonald's at age 52
- Colonel Sanders: started Kentucky Fried Chicken at age 62
- Samuel L. Jackson: didn't get his big break until age 43
- Vera Wang: became a designer at age 40 after being a figure skater and journalist
- Grandma Moses: began her career as a painter at age 78

It's never too late. Keep pushing forward, and let's celebrate all the amazing things we can achieve at any age!




👋🏽 Hello, I'm Victoria. At Illume, we help entrepreneurs and executives build standout personal brands.

Ring my 🔔 for more tips, fresh ideas, and insights or, reach out to me for help with your brand. To book a discovery call follow the link in my profile.


#personalbranding #career #success

Your LinkedIn post doesn’t start when you hit publish.
It starts 30 minutes before.

Most people post and pray.
(And hey—prayer is great. Just maybe not about LinkedIn 😅)

Here’s the engagement strategy I teach clients who want visibility, leads, and real traction:

1️⃣ The 30-Minute Pre-Engagement Rule (a.k.a. Content Seeding)
Don’t just drop your post cold. Warm up the feed.

Before you publish, comment on 5–10 posts from people you want your content to reach. When you engage with them, you trigger LinkedIn to surface your upcoming post in their feed once it goes live.

📌 Pro Tip: Prioritize
→ Your ideal audience
→ Past engagers
→ Active accounts with good reach (they help amplify you if they engage)

This is how you train the algorithm to pay attention.

2️⃣ The 15-Minute Post-Boost
Once you publish, your post enters a test phase.

It’s tracking:
→ How fast you get engagement
→ Whether people stick around (dwell time)
→ If the comments spark back-and-forth conversation

So when the comments start coming in, don’t ghost.
Reply quickly. Ask questions. Keep the thread alive.

Every interaction signals to LinkedIn: “This post has value.”

3️⃣ The First 3-Hour Window Is Critical
Your post gets a short trial run. If it performs, it gets pushed to a wider audience. If not, it gets buried.

Remember: LinkedIn is in the business of keeping people on the platform. It rewards content that does the same.

Your job in this window:
 → Keep the engagement active
 → Drop a thoughtful comment on your own post to extend the conversation.
 → Send it to a few trusted peers and say, “Would love your POV on this.” (Don't spam though. Make it relevant.)

Bonus: Save outbound DMs for people who actually care about the topic. 
You’ll get better feedback and avoid annoying your network.

Most people treat LinkedIn like a billboard.
Top performers treat it like a system.

Which of these tactics do you already use? Which one will you try next? 👇