Vineet Gautam

I am soon to complete 15 years at Bestseller India and it is a big milestone for me & my family.

Planning to be more active on LinkedIn and share some highlights of my journey which include my learnings and experience of building Bestseller in India.

In 2011, I was a man with big dreams and a deep passion to deliver value to the organisation. I’ve tried to build that sense of responsibility and commitment into Bestseller India over the last decade and a half.

This journey being a rollercoaster ride would be an understatement and still, there’s miles to go.

Hard work, success stories, challenges, big wins, numerous sleepless nights, nervous mornings, celebratory evenings, the list could go on. But I’m excited to share it all with you.

What would you like to know first?

Technology adoption in retail will enable the next phase of growth in brick & mortar retail.

In a parallel universe, #JACKANDJONES is born #InMyMETAVERSE. A collection inspired by the Metaverse. Experience this #virtualreality in a store near you!!

Prints, colours & 'fits like no other 💥 Experience the Metaverse -

https://lnkd.in/d5TzVeqB

#retail #technology #experience #growth #virtualrealityexperience #vr #brand #bestsellerindia #fashion #apparel #metaverse #metaversefashion Bestseller India

While the world is still fighting #covid2019 , we at Bestseller India have been busy expanding and getting ready to welcome many more #customers to our stores across the country . We have added 10 #retail stores in last few weeks and 10 more opening in next couple of weeks .

With customer and #employee safety being key focus, all the stores are equipped with state of the art #technology to protect #customers

We also take pride in all our employees in stores being #vaccinatedagainstcovid19 with minimum one dose.

#strongerthanever #strongertogether #retailexpansion # #omnichannel

Spent a good day at #myntratechthreads2019 . All #brands from Bestseller India were #nominated for awards . #ONLY won the best women’s wear #award !! Thanks to our #customers who love our brands! We will continue to work harder to keep exceeding their expectations ..Thank you Myntra Jabong for your excellent #partnership.

How has Vero Moda been able to stay in the Indian wardrobe for over 15 years?

When we entered the Indian market in 2010, the influx of international fashion brands in India was just beginning. As a brand, VERO MODA saw overnight success because we were at the right place at the right time!

Back then, our first win was the newly introduced product category, “Jeggings”. A category of bottom wear that merged fashion & comfort seamlessly.

One key strategy that has worked for VERO MODA is just constantly evolving, customising, and adapting to consumer needs and preferences. Our fits are specially designed for the Indian body type.

Indian consumers love fashion, but they are also value conscious. So that’s been our constant endeavour and brand positioning for VERO MODA, to provide the best of international fashion while offering great value to our customers.

Over time, consumer preferences have changed, our target audience has evolved, competition has stiffened so our works’ cut out! There is so much we are doing on the product and store front, from working with newer fabrics and designs to setting up stores with a newer concept.

As of today, VERO MODA is available across 81 exclusive brand outlets, 50 multi-brand stores and 360 shop-in-shops.

But as with anything else in life, it’s still WIP.

#brands