Audrey Chia

Most posts die in 5 seconds.
But the right hook stops the scroll.

In this guide, I cover how you can do so with:
✅ 5 proven hook types that work across any niche
✅ How to use psychological tactics when you write
✅ Bonus: Hook GPT trained on viral LinkedIn posts

If you're writing copy, you want to spend
80% of your time perfecting your hook.

Creators like Jasmin Alić, Lara Acosta, Nick Broekema., Dan Koe and Chase Dimond are masters at this.

Tell me, what's your favourite hook format?

__

P.S. We're counting down to the LinkedIn INBOUND Webinar, happening 30/10.

It's a 90mins LIVE workshop where I'll be giving away my hook GPT + other surprise bonuses.

Secure your seat: 🎟️ Join me LIVE on 30th October: https://lnkd.in/gXiz5JJ3

This post was written by my GPT.
(Yes, really.)

It sounds like me. Writes like me.
And saves me 10+ hours a week.

Most founders aren’t struggling with ideas.
They just don't have the time to pen it.

Between team meetings, ops challenges and sales calls,
LinkedIn content becomes an afterthought.

They see competitors showing up daily,
And think: “How does anyone have time for this?”

What they're missing is a smarter system to scale.

I have built custom GPTs for clients who are
now producing quality content, consistently.

In their own voice & with their own unique perspective.

Here’s How to Build Your Own Ghostwriter GPT:

1️⃣ Define its purpose
2️⃣ Feed it your best 3–5 posts
3️⃣ Create a style guide
4️⃣ Train, test & tweak until it sounds like you
5️⃣ Optimise for LinkedIn with short lines & strong hooks

P.S. I’m hosting a LIVE training: “The LinkedIn Inbound Playbook” on 30th Oct.

I’ll show you how to combine human strategy + AI execution to build a brand that converts.

This is my FINAL workshop of 2025 and I don’t know when I'll be hosting another.

If you’re serious about building your inbound pipeline for 2026, this is your chance.

🎟️Secure your seats: https://lnkd.in/gXiz5JJ3

5 years ago, I had a dream.
4 years ago, I started side hustling.
3 years ago, I quit my job and went all in.
2 years ago, I decided to show up on LinkedIn.
1 year ago, I gave my first global keynote on stage.

Today, I’m working with my dream clients at Close With Copy.

Running a business I love.
Collaborating with people I admire.
Living the story I once only imagined.

None of this came easy.

In fear.
In failure.
In faith.

There were countless moments I wanted to quit.

When results didn’t show.
When doubt screamed louder than belief.
When the fear of being judged felt too overwhelming.

But every time, I chose to keep going.
One pitch. One LinkedIn post.
One step forward at a time.

It was choosing to bet on myself, again and again.

And somewhere along the way,
the small wins started to compound.
The right people began to notice.

And the dream that once felt far away started to take shape.

Because one day, you’ll look back and realise — the nights that felt the darkest were the ones that made you shine bright. ✨

…..
P.S. If you’re on this LinkedIn journey, you don’t have to do it alone.

I’d love to show you everything I have learnt, so you too can build your forever brand.

🎟️Join me live at The LinkedIn Inbound training on 30th Oct: https://lnkd.in/gXiz5JJ3

Three years ago, I woke up every day in fear.

I had just quit my job — no savings, no backup plan, no clients.

Just me, my laptop, and a hundred anxious thoughts fighting for attention.

At that point, I tried everything.
Business networking groups.
Telegram job channels.
Fiverr and Upwork.

Nothing worked.

“What am I doing wrong?”
“Why am I not getting clients?”
“Maybe I’m just not cut out for this.”

There was this sick, heavy feeling in my stomach every day.
I was afraid I’d made the wrong decision.
Afraid I’d never catch up to my peers with stable jobs.
Afraid I’d never find stability again.

Then one day, I was listening to a podcast where the speaker said:

“The difference between fear and faith is focus.”

That line changed everything.

So I changed my focus.

From panic to purpose.
From outcomes to effort.
From “what if this fails?”
to “what if this works?”

I started showing up differently.
Building my brand with intention.
Trusting that even if it was slow, it was working.

And slowly, it did.

From zero followers to 60,000+ people reading my work.
From fear of rejection to speaking on stages I once dreamed of.
From zero clients to dream clients coming to me.

Because when your focus shifts from fear to faith, everything else starts to align.

And if you’re in that season where nothing seems to move, keep going.

Focus on what you can control.
On showing up and doing the small things well.

Because, faith always follows focus.

How to make Carousels that convert.
Without spending 8h on Canva)

When I first started building carousels on Linkedin,
I thought “good design” meant
fancy fonts and perfect stock photos.

I’d spend hours tweaking layouts,
second-guessing colour palettes,
and still end up wondering,
“Why doesn’t this feel right?”

That’s when I realised,
I needed a system to make it work.

Once I built a CANVA system, everything changed.
Now I can design carousels in minutes,
clean, cohesive, and completely on-brand.

Here’s the framework I use 
🔵 Set your Canva size to 1080 × 1350px
🟢 Build a Brand Kit (one font, two colours — that’s it)
🟣 Start with a Hook Slide — under 10 words
🟠 Use AI tools like Ideogram to match your vibe
🟡 Keep Body Slides simple — title, subtitle, image, caption
🔴 Make your titles tell a story (Step 1 → Step 2 → Step 3)
🟤 End with a CTA Slide — ask, invite, or give something
⚪ Save it all as a Brand Template

It's one of the top-performing post types on Linkedin.
Creators like Awa K. Penn, Charlie Hills and MJ Jaindl have mastered the art & science of carousels.

Because once you have structure,

design becomes storytelling.
And storytelling — that’s what sells.

👉  Swipe through the full carousel for examples + visuals.

P.S. We're counting down to the LinkedIn INBOUND Webinar, happening in 24hours.

It's a 90mins LIVE workshop where I'll be sharing with you my top secrets to building a brand that converts.

FINAL chance secure to your seat: 🎟️ Join me LIVE on 30th October: https://lnkd.in/gXiz5JJ3

How to clone yourself in Claude.
(Even if you've never written a prompt before)

If you're not getting the rights you want from Claude,
it's because you're starting from zero every time.

The fix is building a "clone."
A version that knows what you know, writes in your voice, and handles work the way you would.

Here's the 6-step setup C

Create an "Everything Project."

→ Open Projects in Claude
→ Dump in everything: past posts, docs, call transcripts, brand notes
→ Now it actually knows what you know

Save your references into Artifacts and Styles.

→ Store your best templates and frameworks as Artifacts
→ Build a custom Style from your strongest writing samples
→ Now it writes in your voice, not a default one

Talk to it daily. Correct it when it slips.

→ Treat it like a new hire, not a search bar
→ Fix the tone or logic the moment it's off
→ Now it learns your routines and your standards

Give it real tasks. Set custom instructions.

→ Hand it the work you'd normally do yourself
→ Tell it how you think, decide, and solve problems
→ Now it starts thinking the way you do

Build Skills for anything you repeat.

→ Do a task more than twice? Turn it into a Skill
→ Save the process once, reuse it forever
→ Now it stops repeating the same mistakes

Switch on Memory. Keep the project fresh.

→ Turn Memory on so it remembers across chats
→ Update the project as your business evolves
→ Now it handles new work as if it were you

AI isn't going to replace you.
If you know how to scale a version of yourself h

P.S. Join my newsletter for more in-depth tips & tricks: https://lnkd.in/g7kM6QgG

While most teams are still figuring out how to use ChatGPT…
The top 1% are already building systems around it.

That's why I produced an actionable blueprint to guide teams that are still getting there.

🔥 The Business Growth Playbook 🔥
How to Turn Custom GPTs into Your Brand’s Growth Engine

This guide is designed for:
→ Business leaders who want to move from AI curiosity to competence
→ Marketers and founders tired of generic outputs
→ Teams looking to streamline ops and scale without extra headcount

Inside, you'll find:
✅ 6 pillars of high-performing GPTs
✅ The blueprint for building your first GPT (without technical overwhelm)
✅ Real-world use cases and client-tested workflows
✅ How to avoid the #1 mistakes that kill AI momentum
✅ Case study: How one charity scaled campaigns with zero new hires

These are actionable frameworks that you can apply
instantly to save 70% more time and make your teams 3X more productive.

Because let’s be honest, it's not about how many tools you have.
It’s how you use it that counts.

Produced by Vertical Institute and I, we will be giving away this playbook for free for the next 48h.

1. Like this post & Comment "GPT"
2. Save this post for later (Top right 3 buttons)

P.S. Huge shoutout to Vertical Institute, Singapore’s #1 institute for future-ready skills for working with me to bring this playbook to life!

“AI makes content faster but faster doesn’t mean better.”

As a fellow copywriter, content strategist and AI enthusiast,
I was super excited to chat with the one & only, Matt Barker.

Matt Barker has written thousands of high-performing LinkedIn posts,
built a 7-figure solo business, and now teaches CEOs how to do the same.

In this episode of The AI Marketer's Playbook, Matt and I dive deep into: 
👉  His exact frameworks for writing fast, strategic content
👉  Why great copy still starts with you, not the AI
 👉  How tools like Magic Post speed up (but don’t replace) good thinking
 👉  The systems behind his million-dollar personal brand
👉  And why lived experience is your unfair advantage in an AI-saturated feed

If you want your content to convert, with & without AI, this one’s for you.

Listen to the full episode →
Audio - https://lnkd.in/dG_dvUqJ
YouTube - https://lnkd.in/dCJFbr7N

“We post all the time but nothing converts."
If that sounds familiar, you’re not alone.

99% of LinkedIn posts flop, not because the algorithm hates you,
but because the strategy behind them is broken.

I’ve reviewed 1000+ posts from founders
and teams this year alone, and these same
mistakes show up every time.

If your posts aren’t converting, it’s probably because:

🚫 You talk about yourself, not your reader
🚫 Your hook doesn’t earn the next line
🚫 There’s no clear takeaway or CTA
🚫 You’re posting without a content funnel
🚫 The structure is unreadable
🚫 You’re attracting the wrong audience
🚫 You’re stuck recycling the same format

The good news?
Fixing it is easier (and faster) than you think.

One of my clients went from zero inbound after
posting for 1+ years to getting leads within 2 weeks.

In my upcoming LIVE training, I’ll show you:

✅ How to create funnel-based content that drives conversions
✅ The simple structure that gets people to stop, scroll, and sign up
✅ What you need to build an AI content system that works while you sleep

Because you don’t need more posts.
You need more posts with purpose.

📅 Join me LIVE on 30 October
🎟️ https://lnkd.in/gXiz5JJ3

P.S. This is my final workshop of 2025 and I’m not sure when (or if) I’ll host another.

If you’re serious about building pipeline for 2026, I’ll see you on the 30th.

How to Make Your Marketing Workflow 10x Faster 
(with just one AI agent)

If building decks still feels like a part-time job…
this one’s for you 
 
❌ Hours of research.
❌ Endless content creation.
❌ Deck personalisation.

But what if you could skip the stress
and get everything done with one tool?

Meet Gamma’s AI Agent
My co-pilot for strategy, research, and personalization.
Think of it as your marketing intern, designer, and analyst — all rolled into one.

1. Research Smarter
No more messy spreadsheets or Googling marathons.
Gamma finds trends, pulls competitor insights, and even fact-checks your claims.

2. Create Faster
Turn raw ideas into ready-to-present decks.
Gamma summarizes articles, auto-generates slides, and designs layouts in seconds.

3. Personalize Everything
Every audience is different.
Gamma tailors tone, visuals, and messaging for each instantly.

4. Automate with Gamma API
Scale your strategy creation.
Connect Gamma to Zapier or n8n to auto-generate decks, reports, and campaigns at lightning speed.

Gamma’s AI Agent = Your Marketing Ninja
Research. Create. Personalise. Automate.

That’s how you go from idea → impact 10x faster.

🔗  Check it out here: https://lnkd.in/gwpQBYDn

Everyone says “write better copy.”
But nobody tells you how to think better about it.

It’s not always about the words,
but the structure behind it that sells.

After writing for 100+ businesses globally
and generating hundreds of thousands in revenue,
I can tell you the best copywriters don’t wing it.

They engineer action through frameworks that
move readers from curiosity → conviction → click.

Behind every high-performing ad, email, or landing page…
there’s a formula quietly doing the heavy lifting.

Here are 5 cheat codes most foundersoverlook 👇

1️⃣ AIDA: Attention → Interest → Desire → Action
Hook fast. Build intrigue. Make them feel. Then, give them the next step.

2️⃣ BAB: Before–After–Bridge
Show the pain, paint the dream, and build the bridge that gets them there.

3️⃣ PAS: Problem–Agitate–Solve
Make the pain impossible to ignore—then position your solution as relief.

4️⃣ 4Ps: Promise–Picture–Proof–Push
Blend emotion and logic. Paint the vision, show receipts, and push for action.

5️⃣ FAB: Features–Advantages–Benefits
Turn specs into stories. Translate features into felt value.

These aren’t hacks, they’re mental shortcuts that double conversions.

When your structure works, your words flow.
When your words flow, your reader buys.

Start small: pick one formula per project.
Write messy → shape with structure → polish with clarity.

That’s how my clients have gone from
zero to 5-6× revenue growth.

Not with fancier words.
But with better copy systems,
combined with sharper audience insights.

Because copywriting (and business) is like a
game of chess. Know what your clients are
thinking, and you can get them to a "YES."

📌 Save this post for later (3 Buttons, Top right corner)
P.S. If you’re ready to make your copy actually convert,
DM me “COPY” and let’s turn your words into a system that sells.

“The LinkedIn algorithm is down.”
Everyone’s saying it.
Reach is 40-60% lower.
Creators are panicking.

But when the algorithm goes down,
that's when real strategy goes up.

Most people built their visibility on virality.
They forget what matters most – clarity.

Because posting ≠ positioning.

Instead of posting & praying, here's what you need to focus on:
1️⃣  Research before you post
→ Study your audience’s pain points, not the feed’s trends.

2️⃣  Build your system
 → Lock in your content pillars, rhythm, and funnel.

3️⃣  Optimize your profile
 → So every view turns into a lead, not just a like.

4️⃣  Stay consistent
 → Growth = consistency × time — not reach × luck.

The algorithm can go down.
But your pipeline shouldn’t.I

f your views are dropping, it’s not a sign to give up..
it’s a sign to sharpen your strategy.

This Thursday (30/10) I'll be hosting a 90-Min LIVE Workshop
🔥 The LinkedIn INBOUND Playbook. 🔥

Where I’ll break down the exact system that helped:
 ✅ A business owner land 6-figure deal
 ✅ A founder 3× their revenue in 12 months
 ✅ A consultancy get their first inbound after 2 years

You’ll walk away with:
 → The 3-step positioning framework that survives any algorithm
 → Templates to turn posts into pipeline
 → A content plan that compounds over time

We start counting down: 3 days left
It's my FINAL workshop of the year & I don't know if I'll be doing it again.

So if you're still on the fence, this is your sign.
Secure your seat: https://lnkd.in/gXiz5JJ3

Let’s make LinkedIn work for you, even when the algorithm doesn’t.

If posting every day actually worked, your pipeline would be full by now.
But instead, your DMs are quiet.

You get likes but not leads.
And you’re wondering, what am I doing wrong?

This is not a content problem.
It’s a positioning problem.

Without positioning, content is just noise.
It doesn’t convert. It doesn’t build trust.
And it surely doesn’t drive revenue.

When I first started building Close With Copy,
I used to scroll LinkedIn every morning,
hoping I’d see a new inbound.

I was posting consistently. Showing up. Doing the work. But still… crickets.

Then I realized, I had to work on my positioning.
I needed to be known for something in the crowded marketplace.

I went from being “just another copywriter” to being a “content strategist who builds brands that convert through human X AI workflows.”

This pivot changed everything:
 → 0-60K followers
 → Top creator in Singapore
 → 3x my consultancy revenue

All with ZERO dollars in ad spend.

That’s why I’m running a LinkedIn Inbound Playbook LIVE training to help you do the same.

Here’s what we’ll cover:
✅ Strategic Positioning: Nail your unique value prop so clients choose you
✅ Content Strategy: A 90-day roadmap to turn posts into pipeline
✅ AI Copywriting: Use AI to pre-sell your offer (without sounding salesy)

This is the exact framework I use to generate inbound leads on demand.

For myself. For clients. For founders who want to stop relying on referrals.

It’s a 90 minute LIVE training that also includes my:
 → LinkedIn Post GPT
 → My 2026 Personal Branding Guide
 → AI Prompt Swipe File
 → Lifetime Access

All for $49.

Because I don’t believe in gatekeeping what actually works.
I believe in giving you the system that will set your business free.

So if you’re tired of:
 → Posting without results
 → Relying on referrals
 → Feeling unsure what to say or how to stand out

Join me on 30th October and let’s get it fixed.

📥 Secure your spot: https://lnkd.in/gXiz5JJ3
🎁 P.S. First 10 sign ups get 2 exclusive bonuses including my custom LinkedIn GPT that writes high-converting posts.

This is home, truly. 🇸🇬
I grew up in Singapore.

And the older I get, the more I realise how
blessed I am to call this place home.
Because it wasn’t always this way.

My parents grew up in a very different Singapore.
There were times when there wasn’t enough food to eat.
When sleeping on wooden planks was normal.
When life was less about chasing your dreams, and more about getting by.

So I don’t take what I have today for granted.

I grew up in a Singapore where I had a safe space to learn, grow and thrive.

Where I could try different sports, explore the arts and slowly figure out who I wanted to be.

Where I could enjoy the hustle and bustle of the city, but still find little moments of peace in nature.

Where I could chase my passion for advertising, then take a leap and build a business of my own.

And where I got to watch my sister do the same.
From baking at home and tiny pop-ups,
to finally opening a café she can call her own.

Sometimes we get so caught up chasing the next milestone that we forget how lucky we are to even have the opportunity to dream.

Singapore gave me that opportunity.

To learn.
To try.
To fail.
To build.
To dream bigger.

And for that, I’ll always be grateful.

No matter where life takes me, this will always be home, truly. ❤️

Happy 61st birthday, Singapore. 🇸🇬

Stop collecting Claude prompts.
Do this instead.

Most people use Claude to get answers.
The best users build skills.
That's the difference.

Last year, I thought I was already pretty good at AI.
Then I realised I wasn't improving anymore.

I knew how to write prompts.
But I didn't know how to build a repeatable workflow.

And that's when it clicked:
AI isn't about memorising prompts.
It's about mastering the skills behind them.

So instead of chasing the latest trick, I built a system.
16 Claude skills, organised into the exact workflow we use for clients.

Not random prompts. A complete way to level up.

Inside you'll find:
→ Research & positioning skills, so your messaging is grounded in reality—not guesswork.
→ Copy & content skills, so your drafts sound human instead of robotic.
→ Image & video skills, so design stops being the bottleneck.
→ SEO & AI search skills, so people (and AI tools) can actually find you.

Every skill links directly to the original source.

Prompts become outdated. Skills compound.
Comment SKILL and I'll send you the full guide.

P.S. Join my newsletter for more in-depth tips & tricks: https://lnkd.in/g7kM6QgG

I analysed 5,800+ viral LinkedIn posts.
(Most creators make the same 4 mistakes.
And kill engagement before the post even starts.)

After breaking down what makes people stop scrolling,
I noticed a one common pattern.

The best posts don’t just deliver value,
they create instant curiosity.

Here are the 4 hook killers ruining most posts:

🚨 Starting too slow
Your first line should create tension immediately.
🚨 Confusing the reader
If people need to “figure out” your hook, you’ve already lost them.
🚨 Making it about you
People only keep reading when they see themselves in the post.
🚨 Giving away too much too early
A great hook opens a loop. It doesn’t close it.

Most creators spend hours writing the post
but rush the one thing that determines whether anyone reads it.

Your hook is the gatekeeper to your content.
Nail that first sentence and even an average post performs better.

Loved this?
Join 2K+ readers in my private community where I share more growth tactics, hooks, and free resources: https://lnkd.in/g7kM6QgG

What keeps me posting on LinkedIn?
Hint: It’s you 💖

Every time I get a “THANK YOU” message.
Or someone says, “You were highly recommended”.
Or clients who tell me, "Wow, you made a difference."

My heart would always melt like butter.

It makes all the hard work. All the effort.
All the endless hours building — worth it.

So today’s post isn’t just a post.
It’s a thank you.

To the clients who trusted me.
To the incredible creators around me.
To my community who shows up week after week.

Because of you, I have
Grown from 0 to 60K Followers
3M+ organic impressions on LinkedIn
Built my dream consultancy with Close With Copy

And to be honest, I didn't think I would be here today.

I'm not a social media guru.
I'm not on FB, X or TikTok (I know..)
When I told my friends I was going to start
my creator journey on LinkedIn, they laughed.

Many of them asked me,
"Audrey, are you okay?"

Here's what it really took me:

6 months of "stalking" others on LinkedIn.
4 months to find the courage to "like" a post.
3 weeks to craft my first post (urgh!)

It was the hardest decision I have made.
But also the BEST investment I made.

If you're still on the fence, just cross it.
And if you don't want to do it alone, let's do it together.

I’m hosting a LIVE training on Oct 30,
Where I’ll be sharing everything I know about:

✅ Growing a personal brand that drives revenue
✅ Turning strategy into scalable content
✅ Using AI + human workflows to save 70% more time

No fluff. No gatekeeping. No generic advice.
Just what has worked for me & my clients.

Let’s keep growing, together.
Secure your seat: https://lnkd.in/gXiz5JJ3

From my FUR family to yours, Merry Christmas 🎄

To my team, clients and community.
Thank YOU for being such a huge part of my life.

You’re truly the best gift this season 💛

With love,
Audrey 🤶🏻 + Kimi & Kino 🐶

P.S. Ugly XMAS sweaters courtesy of Nano Banana.

The best investment you can make in your career? Yourself.

Last Thursday, I hosted a personal branding workshop with Podium for an incredible group of women at very different stages of their careers.

Some were navigating mid-career transitions, some were already on their fourth business, and others were simply exploring what they wanted to do next.

We had women from completely different industries too, from the funeral business to swimming to academia. Yet despite our different backgrounds, we had one thing in common: curiosity.

A willingness to learn, grow and build something for ourselves.

During the workshop, we worked through how to position yourself for your next role or client, build your core content pillars and start writing your first LinkedIn post.

It was such a privilege to share what I’ve learnt from building my own personal brand over the years. It has opened doors and brought me opportunities I never could have planned for.

And now, I get to help other women build theirs too.

Thank you Alka Gupta, Param and Podium for bringing us together. And to all the amazing ladies I met, I can’t wait to see your first posts.

Keep showing up for yourself. Let’s grow together. ❤️

📸 Emilyn Chee Denise Tan Evelyn Valencia Rachael Tay Lisa Nonaka Lara Gregorians Georgia Ho and more!

“When you’ve written your headline,
you’ve spent 80 cents of your dollar.”
— David Ogilvy

And yet, most people don't spend more
than a few seconds on their headlines.

They pour hours into the post, tweak
every line, add emojis, graphics,
and still wonder why no one engages.

Your copy could be gold.
But your headline doesn't hook, it doesn't matter.

Every scroll is a split-second auction.
Your headline is your only bid.

I have tested headlines across
hundreds of content pieces with:
⚡ 320% more impressions
⚡ 2-3× engagement
⚡ Inbound DMs

Same message. Different headline.
Drastically different outcome.

In this carousel, I cover 5 headline formulas you can steal:
1️⃣ “Who Else Wants…” → builds instant belonging
2️⃣ “Breaking:” → triggers urgency
3️⃣ “The Secret to…” → sparks curiosity
4️⃣ “Challenge:” → taps ambition
5️⃣ “What If…” → activates imagination

Each one speaks to a different buyer psychology.
Stack them into your content, and watch your reach turn into ROI.

Follow + Save this post for later.
I'll be releasing part 2 next week.

💛 P.S. DM me "copy" to build a brand that turns content into cash.

How I use Claude Design to create LinkedIn carousels in minutes 👇

1. Upload your design system

This could be your brand guide, a PDF, PNG or even a carousel you’ve already designed.

Claude learns your colours, fonts and layouts.

2. Finalise your copy first

I always write the copy in a separate Claude chat before opening Claude Design.

💡 Hot tip: Don’t ask Claude to write and design at the same time, it will waste credits.

3. Give Claude Design a detailed brief

Tell it:
→ Number of slides
→ Copy for each slide
→ Visual style
→ Images or illustrations to include

The more specific you are, the better the result.

4. Generate the design

Get Claude to use your uploaded design system to create your carousel.

5. Polish it in Canva

Connect Claude to Canva, make a few final tweaks, and you’re done.

AI gets me 90% there.
The final 10% is still human taste.

The whole process takes minutes instead of hours.

Save this post for later, and let me know if you have any questions about Claude Design.

I just recreated a viral ad in minutes.
(With this one SUPER AI Video Agent)

No scriptwriting.
No production crew.
No editing headaches.

Just one image, one reference video
and wow, the ad was done.

Most founders make this mistake:
They try to “go viral” by starting from scratch.

But the smartest brands?
They let AI recreate what already works.
TopviewAI Viral Video Agent is built for this.

1. Upload a product image
2. Choose a viral video as your reference
3. Let the AI do its magic — script, pace, camera angles and all

It’s like having a content team,
minus the headache of the team.

P.S. I think it's going to be a real game-changer for anyone running Black Friday or end-of-year 
campaigns.

Link to try it for yourself:
https://lnkd.in/gk5YFFYM

I used to prompt AI with "write me a caption" and wonder why everything came out flat. Then I started giving it a job title.

If you're using AI for marketing, you need to start treating it like a team member.

The more specific you are, the better your results.

Here's where it actually fits in your marketing stack
(prompts included, swipe to steal them)

→ As your copywriter: 3 converting email variations in seconds
→ As your ad strategist: a ready-to-launch Meta campaign brief in a minute
→ As your social media manager: a full 30-day content calendar, done
→ As your brand strategist: your voice guide built before your next meeting

If you're still prompting with "write me a caption," you're using a fraction of what it can do.

Give it a role, brief and most importantly, the RIGHT context.

One caveat: AI can scale your output. It can't replace your point of view.
The perspective you bring is still what makes the content yours.

P.S. Save this so the prompts are there when you need them

Join my newsletter here: https://lnkd.in/g7kM6QgG

Today, I spoke at DigiMarCon.
But this post actually isn’t about that.
It’s about the one person who showed up for me while I spoke.

And that person is Nicholas Damien Goh Shyan Wei TrFP, AEPP, AFC.

Let me tell you a little more about Nic.

Exactly one year ago, I was looking for a photographer for DigiMarCon. A mutual friend introduced us, I reached out him.

I thought that was really all it was meant to be.

But somehow, over the course of one year, that one introduction turned into a friendship I really didn’t expect.

I’ve gotten to know Nic not just as a photographer, but as a wealth planner, an entrepreneur, and most importantly, just a really good human being.

What I admire most is the way he shows up for people.

I’ve seen it in the way he treats his clients, the way he gives people his time, the way he listens, and the way he wants to do right by the people around him.

This morning, he showed up for me again.

He was there supporting me, capturing the moment and cheering me on.

I think this made such an impact to me because so much of the way we build relationships today can feel transactional.

What can you do for me? What can I do for you? Is this person useful to my business?

And yes, those relationships can work to a certain extent.

But you can’t do life like that.
You can’t do life alone either.

Somewhere along this entrepreneurial journey, I’ve realised that the people who make it meaningful are often the ones you never planned to meet.

Nic and I can talk about business, life, ambition, doing well, doing right, and all the messy things that come with building something of your own.

And I’m just really grateful that a photography request one year ago gave me a friend I never knew I would have.

So yes, speaking at DigiMarCon was special.

I got to talk about AI, automation, visuals and all the fun things I love.

But I think the thing I’ll remember most is this…

Having someone show up for you when it matters.

And realising that sometimes, the best thing an opportunity gives you isn’t the stage.

It’s the people you meet because of it.

AI is changing how we work, grow, and create.
And these experts are making it happen.

From growing businesses faster to creating amazing content in minutes,
these experts are showing how AI can make life easier and work better.

Here’s a list of 20 people making AI practical and impactful:

♻️ AI x Business Transformation — Susan Frew, CSP
📔 AI x Training — Valeriya Pilkevich
🔨 AI x Marketing Strategy — Liza Adams
🔑 AI x Automation — Nancy Bain
🏑 AI x Strategy — Karl Yeh
💰 AI x Sales Pipelines — Lanny M. Heiz ✨
🔎 AI x SEO — Anna York
🎨 AI x Creative Visuals — Drew Brucker
📈 AI x E-Commerce Growth — MJ Jaindl
➕ AI x Business Solutions — Pooja Jain
🛤️ AI x Beginner Training — Heather Murray
🔖 AI x B2B Marketing — Nicole Leffer
🏢 AI x Automation Architecture — Nadia Privalikhina
🕴‍AI x Leadership Transformation — Dajana Achelpohl
☁️ AI x Cloud Services — Andrejs Karpovs
🏗️ AI x Marketing Agencies — Jimmy Wigerstedt
🪴 AI x Business Growth — Florian Camiade
🖌️ AI x Visual Design — Eugene Woo
🧑‍🎓 AI x SaaS Innovation — Taras Oliinyk
👩‍🎨 AI x Human-First Marketing — Dan Sanchez

These creators are making AI easy to understand and showing how to use it in real life.

Save this list, follow them, and start learning.
AI isn’t the future, it’s happening now.

Posting is easy.
Positioning is not.

Most people think personal branding means showing up on LinkedIn.
But showing up isn’t the same as standing out.

A founder told me this last week.

She had the perfect content calendar:
- 3 posts a week
- Personal stories
- Even a few viral hits
But zero inbound. Not one sales-qualified lead.

I asked her, "How are you different from everyone else?"
She froze and stared at me blankly.

I shared this with her.
Posting gets you seen.
Positioning gets you clients.

If your audience can’t instantly answer:
👉 Who you’re for
👉 What problem you solve
👉 Why you’re different

Then all that visibility is for nothing.

Positioning is the space you own in your prospect’s mind.
It’s what makes people say, “You’re the obvious choice.”

Think about a brand like Apple.
They don’t compete on price.

While other brands talk about specs,
Apple sells simplicity, creativity, and status.
And a belonging to a tribe that “thinks different.”

That’s why people pay a premium.
That’s the power of positioning.

Before you worry about engagement or followers, ask yourself:
1️⃣ What are your competitors saying?
2️⃣ What is your ideal customer actually looking for?
3️⃣ What do you offer that’s truly different?

Find your niche & double down on it on LinkedIn.

Once you do that, LinkedIn
becomes your 24/7 salesperson.

If you want to turn your LinkedIn into Lead Gen,
( without having to stress about where your next lead is coming from...)

Join me LIVE on October 30 for my webinar,
The LinkedIn INBOUND Playbook.

I’ll show you how to combine sharp positioning,
content strategy, and AI copywriting to build your forever brand.

📅 Want in? Comment INBOUND and I’ll send you the link.
🎁 P.S. I'll be giving away $1000+ worth of bonuses in this 90 Mins LIVE session.

Your AI posts get ignored because they sound like everyone else's.

After reviewing 120+ profiles, I have found one common mistake that everyone makes.
They try to describe their voice to AI.

They type things like "conversational but authoritative." Or "professional but approachable."

It means nothing. AI has no idea what you actually sound like,
so it writes the same generic content everyone else is publishing.

The fix is simple. Stop describing your voice. Show it.

Give 3 to 5 of your best posts to Claude.
Ask AI to study how you write and build a Voice Profile from your actual words.

After that, writing gets fast:
→ You type a rough idea
 → It writes the full post (cold open, one clear idea, soft CTA)
 → You run one final pass that strips out anything still sounding like AI

I have detailed it all in this FREE Guide to show you:
→ A ghostwriter trained on your actual voice
 → 7 copy-paste prompts for every post
 → The human pass that removes every AI tell
 → A full setup that takes about 10 minutes

This is the exact system I use to create my content.
And it's FREE for the next 24 HOURS only.

Want the guide?

Drop "GHOSTWRITER" in the comments and I'll send the guide your way.

P.S. Most people comment & forget all about it.
Be sure to save this post (top 3 buttons on the right) and come back to it later.

Most people know LinkedIn carousels work.
But most people still don’t post them
because creating one from scratch takes way too long.

You need a structure.
You need sharp headlines.
You need clean design.

And if any of that feels heavy,
the idea dies before slide one is even made.

That’s why I’ve been testing the
Venngage AI Carousel Generator, and here’s the truth:

It removes 90% of the friction.

You type in a clear prompt ( audience, tone, slide structure, key points )
and the tool generates an entire carousel for you in minutes.

No blank canvas.
No design overwhelm.
No starting from zero.

What makes it powerful is that it handles the parts creators get stuck on:

✨ Instant slide structure: Hook, problem, solution, frameworks.
✨ Clean layouts: Visuals, spacing, alignment handled automatically.
✨ Editable copy: You can refine, shorten, or sharpen every headline with built-in AI tools.
✨ Design support: It gives suggestions to improve colors, readability, and flow.

The result? A polished, swipe-worthy carousel that feels like a designer touched it.

If you want to post more consistently, check out Venngage here: https://lnkd.in/guFrFDng

P.S. Super excited to share a surprise code with my community.
Use AUDREY30 for 30% off Premium and Business till Dec 31 with Venngage.

The #1 Reason Your LinkedIn Isn’t Bringing You Leads 🚨

You’re not lazy.
You’re not invisible.
You’re not bad at content.

You’re just missing the system.

Let me guess, you’ve said at least one of these lately:
❌ “I don’t know what to post.”
❌ “I don’t have time to create content.”
❌ “I’m posting… but no one’s buying.”

You’re not alone.

After analyzing 100+ founders and consultants, these were the top 3 frustrations blocking their inbound growth:

1️⃣ Don’t know what to post → inconsistent visibility
2️⃣ Don’t know how to attract leads → empty inbox
3️⃣ Don’t know how to optimize profile → missed opportunities

But here’s the truth no one tells you.
LinkedIn isn’t a social platform, it’s your most powerful lead-generation engine.

When your content, profile, and system work together —
your prospects come to you (instead of you chasing them).

And that’s exactly what I’m breaking down inside my live 90-minute workshop:
The LinkedIn Inbound Playbook

You’ll learn how to:
✅ Attract, nurture & convert inbound leads (without cold DMs)
✅ Create content that compounds — even if you hate posting
✅ Use AI workflows to cut content time by 80%
✅ Steal frameworks from founders who went from “crickets” → consistent inbound

🕙 Happening in 3 HOURS
📍 10PM SGT / 10AM EST
🎟️ Register here → https://lnkd.in/gzwd3Cwk

If you’ve ever felt like you’re doing everything right on LinkedIn — but the leads just aren’t coming in — let’s fix it tonight. 😉

Your AI content isn’t working.
Because it’s missing something.
👉 YOU 👈

Most people treat AI like it’s the answer.
But AI is just the assistant.

Without your voice, your vision, your value?
Your content becomes vanilla.
And vanilla doesn’t convert.

Here are the 5 most common mistakes I see:

🧠 You use generic prompts
 → So your posts sound like everyone else's

🧍You hide your opinions
 → So no one remembers your voice

📸 You skip real-life examples
 → So your advice feels like theory

🫠 You play it safe
 → So you never stand out

🙈 You forget who you're talking to
 → So no one feels seen

Let’s fix that.

Here’s what Human X AI looks like:

✅ Feed AI with your stories, not just keywords
✅ Use your words, your phrases, your fire
✅ Show real examples & real results
✅ Say the thing others won’t
✅ Talk like you’re in the DMs, not the boardroom

Because AI can write.
But only YOU can make the copy matter.

What's your favourite AI tool?

P.S. I share more exclusive in-depth breakdowns in my weekly newsletter.
Link in comments.

Posting content without positioning is like
driving a Ferrari in circles. 🏎️

You’re moving fast. You’re burning fuel.
But you’re not actually getting anywhere.

Every week, I meet founders who say:
“We’re posting daily.”
“We’ve got great engagement.”
“Our content looks amazing.”

Yet, their pipeline? Still flat.

It’s not the content.
It’s the lack of direction.

They built the Ferrari (their brand).
But forgot the Map (their positioning). Content alone creates motion.
Positioning drives the motion in the right direction.

Without positioning (how you stand out in a crowded marketplace),
your content just loops around in vanity metrics.

Likes ≠ leads.
Reach ≠ revenue.

One client has been posting for 2+ years with 0 inbound.
But once we clarified his narrative & nailed his positioning,
he got his FIRST inbound within weeks.

Same effort. Different direction. Instant results.

Here’s how to add direction to your content: 
1️⃣ Think about "What makes us the obvious choice?”
2️⃣ Anchor every post to one pain point your ICP feels daily.
3️⃣ Repeat the same message consistently, over & over again.

When your audience can explain your offer to you,
that's when you know you've nailed your positioning.

Do you agree?

__
P.S. If you want to stop driving in circles &
start building content that converts, DM me 🏎️