Lindsay Rosenthal

4 things i’ve learned after posting consistently here for years:

(it’s not just about reach)

it’s all about reputation.

1. people trust repetition more than virality
a post that does 3k views/week builds more trust than a random viral hit. 
why? because repetition signals stability, and stability is what people hire, partner, and buy from.

2. transparency outperforms polish
when i’ve shared behind-the-scenes, those posts get fewer likes but way more dms. 
people respect vulnerability over highlight reels.

3. medium matters
video builds trust faster than text alone. 
people hear tone, body language, and decide if you’re credible in seconds. basically a “first impression” shortcut

4. trust compounds
one strong post doesn’t equal trust. it’s the pattern of showing upthat compounds over time. 
most people give up before that part kicks in.

trust is typically slower than reach, but it lasts longer.
and is way more worth it!

p.s. what’s one thing you’ve noticed that makes you trust (or not trust) someone here??

want to get better at LinkedIn??

watch the pros:

here are 7 more creators showing how B2B content and building in public is actually done.

Dharmesh Shah
Palak Agarwal
Hayden Brown
Ray Reddy
Daniel Shapero
Oliver Kenyon
Udi Ledergor

their playbooks are right in the open.
so take a look!

who are you learning from right now?? drop them below.

Modern inbox playbook you need!

(aka how I finally stopped drowning in emails)
Let’s be honest:

Most of us don’t struggle with email because we’re lazy.
We struggle because our inboxes are broken.
Endless threads.
Spam buried with promos.
Important stuff lost in the noise.

Every “Inbox Zero” attempt feels impossible.
That’s why I rebuilt how I manage email with Spark Mail.

5-step system that gave me my focus back:
See what matters first.
People = top priority.
Newsletters = grouped.
Notifications = pushed out of the way.

Reply in seconds.
AI drafts, instant summaries, and translations mean I don’t waste time.

Never lose track again.
Snooze until later.
Add reminders so I never miss a follow-up.

Declutter once, breathe easier all week.
Daily reset = mental clarity.

Run your inbox.
Don’t let it run you.
Spark keeps everything streamlined.

The result? Less chaos, more clarity!!
And an inbox that actually supports my work instead of draining it.
Save this playbook if your inbox needs taming too!!

here’s the social playbook every company needs

(to actually win short form vid in 2025)

short form vid is now the dominant language of the internet.

(thanks for the insightful convo David Zitoun)

if your content doesn’t hook in the first couple seconds, you’re invisible.

this isn’t just tiktok. instagram, youtube, even linkedin
attention is now currency.

people spend 2+ hours a day scrolling short form content.

the new battle: grabbing attention without millions of followers.

the brands that win understand a few key things:
hook first. (why should anyone listen to me right now?)
show who you are, what you do, what you bring to the table.
leverage peer reviews and educational content

short form isn’t a trend.
it’s the new marketing acquisition channel.

start thinking like your audience, or your content will get lost in the scroll.

everyone’s chasing views on linkedin.

but the real win happens offline.

it’s actually wild how much this platform changes what “networking” even means.

you start by posting ideas.
then suddenly, you’re meeting ceos, creators, friends who completely shift how you think.

(hi Jérémy Grandillon!)

linkedin gets a bad rap sometimes (we’ve all seen the Reddit posts)
but it’s actually one of the few places online where people show up as themselves.

not a persona, not a fake name, but actually themselves.

ready to learn.
ready to help.
ready to level each other up.

and the best part is when it moves offline.
meeting people irl who i’ve made friends with here is one of my absolute fav parts of this platform!

that’s when you realize how small the internet really is.
and how big the impact can get when you show up consistently.

why are brands pouring budgets into creator-led content?

it’s a simple answer:

gen z + millennials don’t trust ads.

we trust people.

I see it every day: creators are becoming the new cred in B2B.

it’s not just about running campaigns anymore.

it’s about building real trust.
through video. through human connection. through authenticity.

and the data backs it up:
71% of B2B buyers are now gen z + millennials
75% of young professionals say even with AI, nothing beats insights they get from colleagues they trust

so if you’re marketing to gen z or millennials, here’s my q for you:
what are you doing differently today??

LinkedIn for Marketing
#ad #BuiltToTrust

want to actually show up in social feeds in 2025??

here’s the playbook every founder needs:

(big thanks to Ofer Familier for the insights!)

video is the language of the internet.

everyone’s creating it. everyone’s consuming it.

if your brand isn’t fluent, you’re invisible.

the challenge is understanding what’s actually happening.

the modern playbook of social listening online:

capture signals at scale (video trends, conversations, sentiment)
simplify insights. Brands simply need clarity.
act on it. know what your audience feels and what’s resonating now.

social video intelligence isn’t optional.

it’s how you stay relevant, cut through the feed, and actually show up.