Lindsay Rosenthal

4 things i’ve learned after posting consistently here for years:

(it’s not just about reach)

it’s all about reputation.

1. people trust repetition more than virality
a post that does 3k views/week builds more trust than a random viral hit. 
why? because repetition signals stability, and stability is what people hire, partner, and buy from.

2. transparency outperforms polish
when i’ve shared behind-the-scenes, those posts get fewer likes but way more dms. 
people respect vulnerability over highlight reels.

3. medium matters
video builds trust faster than text alone. 
people hear tone, body language, and decide if you’re credible in seconds. basically a “first impression” shortcut

4. trust compounds
one strong post doesn’t equal trust. it’s the pattern of showing upthat compounds over time. 
most people give up before that part kicks in.

trust is typically slower than reach, but it lasts longer.
and is way more worth it!

p.s. what’s one thing you’ve noticed that makes you trust (or not trust) someone here??

you’re leaving reach on the table.

here’s the super easy fix:

many creators drop a full video, then wonder why no one watches past min 2.

the problem isn’t the content. it’s the format.

long-form builds trust.
but short-form drives discovery.

that’s where OpusClip changes the game:
-auto-clips highlights w/ AI
-formats for Reels, Shorts, TikTok, etc.
-helps you review & export in minutes

check the carousel for the full playbook!!

p.s. share your video content hacks in the comments below

everyone’s building faster with ai.

almost no one’s building smarter.

recently discussed with Sergio Pereira, Co-Founder of Bitloops, what actually matters when building today.

speed doesn’t win anymore. it’s clarity that does.
your v1 has to be 10x better.
quality products and storytelling are what break through the noise today.

because literally everyone else has access to the same tools and speed now.

the best founders aren’t hiring huge teams.
they’re finding people who think fast, learn fast, and stay curious.

swipe to learn more!

want to get better at LinkedIn??

watch the pros:

here are 7 more creators showing how B2B content and building in public is actually done.

Dharmesh Shah
Palak Agarwal
Hayden Brown
Ray Reddy
Daniel Shapero
Oliver Kenyon
Udi Ledergor

their playbooks are right in the open.
so take a look!

who are you learning from right now?? drop them below.

Everything I learned from meeting w/ LinkedIn China’s GM of New Biz Dev:

(and what it reveals about the next era of global business)

Met with Jeff Zhang at LinkedIn’s Shanghai HQ.
One of the several stellar convos I’ve been having across China with leaders shaping the future of AI and tech.

From robotics firms building humanlike automation to AI startups redefining collaboration, one theme keeps showing up:

The world’s next business advantage will come from how we bridge creativity, manufacturing, and relationships across borders.

Here’s what stood out:

1. Global business is no longer remote; it’s interconnected.
The next gen of companies will win by partnering across their strengths, not siloing them.

2. Relationships are the real infrastructure.
Every conversation begins with trust.
Every partnership deepens through consistency.
Reputation is everything, both online and offline.

3. Find your competitive advantage as a person and as a nation.
Shenzhen’s hardware ecosystem.
Silicon Valley’s insane creative density.

Global growth comes from knowing what’s unique about your environment and doubling down.

4. Gen Z is reshaping how global business starts.
We’re not waiting to be hired; we’re hiring.
We’re not networking to get jobs; we’re building companies.

And we’re doing it on LinkedIn.
aka the growing infrastructure layer for the global creator economy.

5. AI just erased the final border: language.

Real-time translation, content generation, and cross-border collab are now seamless.
Business no longer needs a shared language, only a shared vision.


The next decade belongs to those who build globally, think locally, and connect relationally.

Sit at the intersection of this, powered by AI everywhere, you’ll make it.

the fastest way to win on LinkedIn in 2026:
(start right from the beginning to get ahead!!)

it’s a super simple concept:
look less like AI, more like you.

scroll for 30 seconds right now and everything feels literally the same.
same tone, phrasing, visuals.

AI copy.
AI designs.
AI personalities.

this means the real opportunity here is doing the opposite.

insert yourself into the content
your unique opinions, background, 
your actual way of thinking and speaking.

and actually show up on camera!!

people are starving for something real that actually feels human.

the creators/brands that will win in 2026 are the ones brave enough to actually sound like themselves.

i used to think we had a data problem.

but then we ran this one experiment:

all our files, dashboards, reports were so scattered.
and every question we had took 2 days to figure out.

so we tested something different.
instead of chasing data across ten diff tools, we pushed everything into Rows.com + their new AI Analyst.

CSVs + invoices = clean tables automatically
GA4 / Stripe / HubSpot = connected easily (no tech degree needed!!)
ask a question = dashboards update themselves

no SQL
no coding
no hiring out the work

this experiment wasn’t even about tools.
it was about removing the pause between question + answer.

bc we all know the crazy pace that founders must move at today!!

if you’re losing momentum waiting on data, try Rows.com AI Analyst for free here: Rows.com

Modern inbox playbook you need!

(aka how I finally stopped drowning in emails)
Let’s be honest:

Most of us don’t struggle with email because we’re lazy.
We struggle because our inboxes are broken.
Endless threads.
Spam buried with promos.
Important stuff lost in the noise.

Every “Inbox Zero” attempt feels impossible.
That’s why I rebuilt how I manage email with Spark Mail.

5-step system that gave me my focus back:
See what matters first.
People = top priority.
Newsletters = grouped.
Notifications = pushed out of the way.

Reply in seconds.
AI drafts, instant summaries, and translations mean I don’t waste time.

Never lose track again.
Snooze until later.
Add reminders so I never miss a follow-up.

Declutter once, breathe easier all week.
Daily reset = mental clarity.

Run your inbox.
Don’t let it run you.
Spark keeps everything streamlined.

The result? Less chaos, more clarity!!
And an inbox that actually supports my work instead of draining it.
Save this playbook if your inbox needs taming too!!

the best part of linkedin isn’t the views.

it’s what happens after the post.

what starts as posting about work turns into something way bigger.
you start meeting people you’d never cross paths with otherwise.

collabs happen. 
real friendships happen.

sometimes, those online connections turn into real-world ones.
(hiiiii Jérémy Grandillon!)

that’s what makes Linkedin different from every other platform.
it’s not built for followers. it’s built for proximity.

you post, you connect, you build.

and one day, you’re grabbing coffee with someone you only knew through a comment section.

that’s the real impact.

not just reach.
but actual relationships.

the easiest way i’ve ever grown on linkedin:

automating my video repurposing w/ ai.

every founder hits the same wall.

you know you need to post more video content.
but the time req is the worst!!

i used to sit on hours of pod footage.

great conversations but zero clips.

then i started using OpusClip
it finds the best 20 seconds from my talking head videos
edits, captions, formats them for linkedin automatically.

so now my workflow looks like this:
1 hour of work = 2 weeks of content

the ai even picks the strongest hooks, reframes the shot, adds caps that actually fit linkedin’s unique scroll.

it’s basically my video team, just automated.

check out OpusClip if you haven’t already!!

#OpusClipPartner

here are 4 ways i’ve seen that startups fail

(and how to fix them)

startups don’t fail because the idea is bad.

they fail because of the roadblocks in the middle.

1. no one knows you exist
roadblock: zero awareness around your product
solution: borrow other people’s trust! partner w/ creators, get on pods, collab with people who already have the audience.

2. early users don’t stick
roadblock: high customer churn
solution: instead of adding features, fix the first-run experience. onboarding is where retention is won or lost.

3. spreading too thin
roadblock: chasing every channel and every tactic.
solution: go narrow. one product, one channel, one ICP until it clicks.

4. team energy drops
roadblock: burnout hits before traction.
solution: set smaller wins to celebrate, even if they don’t move revenue yet. momentum keeps teams alive.

every startup hits roadblocks.
the difference between ones that survive and ones that don’t is how fast they turn them into learnings.

p.s. what’s the biggest roadblock you’ve hit (or seen) in an early-stage startup?

3 irl campaigns killing it right now:

(dreamforce 2025 edition)

ads are the talk of the moment.
but the smartest brands are back to showing up irl.

Dreamforce this year was a great example of this.
that reach isn’t just digital today, it’s physical too.

scroll through to see how irl is becoming the new attention hack.

here’s the playbook i wish every security founder had:

(to put ai to work the right way)

(thanks to Nathan Burke for the great convo!)

security is ahead of almost every industry in ai adoption.
not just co-pilots, but fully autonomous agents handling repeatable work.

we all know humans shouldn’t do the repetitive tasks.

so here’s the ai native playbook for security and beyond:

identify high-volume, repeatable tasks.
assign them to ai agents with small, clear missions.
free your team to focus on work humans actually want to do.

the magic isn’t replacing people, it’s amplifying impact.

do less manual work, get the same results, do more of what matters.

here’s the social playbook every company needs

(to actually win short form vid in 2025)

short form vid is now the dominant language of the internet.

(thanks for the insightful convo David Zitoun)

if your content doesn’t hook in the first couple seconds, you’re invisible.

this isn’t just tiktok. instagram, youtube, even linkedin
attention is now currency.

people spend 2+ hours a day scrolling short form content.

the new battle: grabbing attention without millions of followers.

the brands that win understand a few key things:
hook first. (why should anyone listen to me right now?)
show who you are, what you do, what you bring to the table.
leverage peer reviews and educational content

short form isn’t a trend.
it’s the new marketing acquisition channel.

start thinking like your audience, or your content will get lost in the scroll.

everyone’s chasing views on linkedin.

but the real win happens offline.

it’s actually wild how much this platform changes what “networking” even means.

you start by posting ideas.
then suddenly, you’re meeting ceos, creators, friends who completely shift how you think.

(hi Jérémy Grandillon!)

linkedin gets a bad rap sometimes (we’ve all seen the Reddit posts)
but it’s actually one of the few places online where people show up as themselves.

not a persona, not a fake name, but actually themselves.

ready to learn.
ready to help.
ready to level each other up.

and the best part is when it moves offline.
meeting people irl who i’ve made friends with here is one of my absolute fav parts of this platform!

that’s when you realize how small the internet really is.
and how big the impact can get when you show up consistently.

most founders say they’re “data-driven”.

so why are they still avoiding the hardest decisions?

i teamed up with Alyona Mysko to share with you our top tips for making data work for you, not the other way around.

ultimately, the problem isn’t lack of data.
it’s lack of decision systems.

data only works when:
1. you know what decision you’re trying to make
2. you’ve set limits before emotions get involved

otherwise it’s just expensive noise.

swipe to see the full breakdown!

the AI CMO era is here and changing the game.

what this means for your brand for 2026:

(thanks for the insights Adam Nathan!!)

most teams still think AI is about automating busywork.
but the real shift is way more strategic.

AI is starting to think like a marketer, not just act like one.

it’s learning what works, where to invest, how to differentiate, how to scale across every channel.

Blaze is leading the way here with the first fully autonomous marketer.
check it out here: https://www.blaze.ai/

marketers who win in 2026 won’t be the ones who prompt best.
they’ll be the ones who orchestrate and employ.

using ai to do the execution so they can focus on positioning, narrative, trust.

watch below to see what it means for the future of every marketing org.

why are brands pouring budgets into creator-led content?

it’s a simple answer:

gen z + millennials don’t trust ads.

we trust people.

I see it every day: creators are becoming the new cred in B2B.

it’s not just about running campaigns anymore.

it’s about building real trust.
through video. through human connection. through authenticity.

and the data backs it up:
71% of B2B buyers are now gen z + millennials
75% of young professionals say even with AI, nothing beats insights they get from colleagues they trust

so if you’re marketing to gen z or millennials, here’s my q for you:
what are you doing differently today??

LinkedIn for Marketing
#ad #BuiltToTrust

want to actually show up in social feeds in 2025??

here’s the playbook every founder needs:

(big thanks to Ofer Familier for the insights!)

video is the language of the internet.

everyone’s creating it. everyone’s consuming it.

if your brand isn’t fluent, you’re invisible.

the challenge is understanding what’s actually happening.

the modern playbook of social listening online:

capture signals at scale (video trends, conversations, sentiment)
simplify insights. Brands simply need clarity.
act on it. know what your audience feels and what’s resonating now.

social video intelligence isn’t optional.

it’s how you stay relevant, cut through the feed, and actually show up.

5 ways ai makes you a better builder

(#3 is my top fav)

ai doesn’t replace good builders. it just amplifies what’s already there.

when i started using ai every day, i expected more speed. 
what i didn’t expect was how much it would change how i think.

here are 5 ways ai makes you a better builder (if you let it):

1. it kills perfectionism. ai gives you a version #1 instantly. your job becomes editing, not overthinking.

2. it sharpens your judgment. you start to realize what’s actually good vs. what just sounds smart.

3. it forces clarity. bad prompts = bad output. learn to ask clearer questions (which also makes you a better operator anyways)

4. it expands your range. you can mock up design ideas, draft messaging, and map workflows, without waiting on anyone else/a whole team.

5. it builds consistency. ai doesn’t get tired. pair it w/ your taste to get consistent momentum.

ai won’t turn you into a great builder. but it’ll expose whether you already are one.

everyone is asking how to win on LinkedIn in 2026.
don’t copy the wrong playbook.
copy mine here:

we’re entering the era of AI-generated sameness.
and that’s exactly why founders who sound the most human will stand out.

(thanks Audrey Chia for the great question here!!)

if your content could have been written by a model, it won’t win.
your unfair advantage is your unique, human, point of view.

background. 
lived experience. 
actual opinions from building.

so treat your LinkedIn like a media company.
don’t copy trends, but deliberately do the opposite.

you don’t even need a traditional tech background to do this.
teachers, nurses, operators, founders from any industry all have a lane.

all you have to do is find yours.

be deeply personal. 
unmistakably you.
and build media around that.

that’s how you stand out when everyone else sounds the same.

6 marketing experts share their biggest predictions:

(for B2B marketing in 2026 + beyond)

everyone has an opinion about what’s next.
but the people actually doing the work have the real insight.

these 6 marketers are calling it now:
(big thanks for their insights here!)

Sarah Adam
Madhav Mistry
Katie Wrathall
Eileen Kwok
Nicole P.

swipe through the carousel to see the trends.

plan your strategy now because 2026 is coming fast.

gap between idea + execution used to take me months.

but here is the workflow I used to slash this by 90%:

in the past I would have to:
brainstorm.
wireframe.
find a developer. wait.
iterate. wait more.

most of us can’t afford this.
in this economy?!

by the time I had something to test, I’d forgotten why I was excited about it in the first place.
Lovable changed that completely.

last week I wanted to pressure test a small idea for a founder-facing “decision clarity” tool. 
I wrote out the concept in plain english. Lovable built a working version in mins.

I shared it with a few operators that afternoon and had real feedback before dinner.

I use it like a personal startup advisor now.
something that lets me validate direction before I commit real time and $$$.

turns out they didn’t care about the tool itself.
they cared about the insights behind it.

they wanted something that could surface patterns across their week and point them toward the smartest next move.

so I went back to Lovable, typed out what needed to change in plain english, and had the new version by EOD.

since then I’ve been running faster loops than ever. 
I’ve tested 10 concepts in the last month. sunsetted most of them. 
doubled down on the two that showed real traction.

speed changes how you think.

when building is easy, you stop planning perfect products and start testing real ones and building what actually works.

#LovablePartner