Lindsay Rosenthal

Lindsay Rosenthal

These are the best posts from Lindsay Rosenthal.

68 viral posts with 8,975 likes, 7,873 comments, and 78 shares.
19 image posts, 0 carousel posts, 30 video posts, 0 text posts.

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Best Posts by Lindsay Rosenthal on LinkedIn

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Lindsay Rosenthal

Lindsay Rosenthal

Oct 15, 2025 at 11:00 AM

4 things i’ve learned after posting consistently here for years:

(it’s not just about reach)

it’s all about reputation.

1. people trust repetition more than virality
a post that does 3k views/week builds more trust than a random viral hit.
why? because repetition signals stability, and stability is what people hire, partner, and buy from.

2. transparency outperforms polish
when i’ve shared behind-the-scenes, those posts get fewer likes but way more dms.
people respect vulnerability over highlight reels.

3. medium matters
video builds trust faster than text alone.
people hear tone, body language, and decide if you’re credible in seconds. basically a “first impression” shortcut

4. trust compounds
one strong post doesn’t equal trust. it’s the pattern of showing upthat compounds over time.
most people give up before that part kicks in.

trust is typically slower than reach, but it lasts longer.
and is way more worth it!

p.s. what’s one thing you’ve noticed that makes you trust (or not trust) someone here??

Post image by Lindsay Rosenthal

Lindsay Rosenthal

Lindsay Rosenthal

Sep 22, 2026 at 11:01 AM

my favorite fun fact and work hack?!?

doing business with my sister, Katie Wrathall!!

- our work trips are TOO much fun
- our meetings always turn to tea spilling sessions
- and the depth of trust is just unmatched and so special

something so incredible about knowing your "colleague" has your back no matter what.

I feel like the world is divided on this but:
would you go into work with a family member??

Post image by Lindsay Rosenthal

Lindsay Rosenthal

Lindsay Rosenthal

Sep 14, 2026 at 11:02 AM

i've never had a 9-5

(not 1 day of my life)

started my agency in college with 0 clients, and took off from there.

people assume that means total freedom.or total chaos.
some days it's both.

people think the tradeoff is the schedule, but for me it's really been the security.
even the "safe" tech job isn't that safe anymore.

so i build other things too.
content deals. UGC. substack.

that's the new security.

do you have a backup plan??

Lindsay Rosenthal

Lindsay Rosenthal

Jul 3, 2026 at 11:00 AM

MY 2026 CANNES 12 BIGGEST TAKEAWAYS

(save this post for your next event or next year cannes)

1. go in with a purpose and a plan.
but leave room for the magic that just happens.

2. food is pretty hard to find.
pack your fav go-to protein snacks!!

3. better prep = more success week of

4. everyone is so unbelievably kind.
the people will blow you away!!

5. film for your social content, sure.
but also film for future you to look back on!!

6. still can't get over being in rooms w/ top industry minds.
soak it all in, take notes!

7. go deeper in convos when you can.
those are the ones that stick.

8. write notes (or a voice memo) on every convo.
follow up the week after, not that week

9. keep your eyes and mind open.
signals for where this industry is going are everywhere if you're paying attention.

10. everyone is running on no sleep and pure adrenaline, and somehow that makes the connections deeper than any other event.

11. I built my schedule SUPER in depth a few days before I left.
you can't plan much earlier, things move until the last min.
prepare hard, then stay flexible on the ground.

12. the most insane thing i saw all week:
University of Georgia sent a full group of students.
execs, advertisers, creators, and now college kids.

that tells you everything about where this industry is headed.
pay attention to who's showing up.
that's the biggest signal of all!!
see you next yearrrrr!

Post image by Lindsay Rosenthal

Lindsay Rosenthal

Lindsay Rosenthal

Oct 23, 2025 at 11:00 AM

you’re leaving reach on the table.

here’s the super easy fix:

many creators drop a full video, then wonder why no one watches past min 2.

the problem isn’t the content. it’s the format.

long-form builds trust.
but short-form drives discovery.

that’s where OpusClip changes the game:
-auto-clips highlights w/ AI
-formats for Reels, Shorts, TikTok, etc.
-helps you review & export in minutes

check the carousel for the full playbook!!

p.s. share your video content hacks in the comments below

Lindsay Rosenthal

Lindsay Rosenthal

Jun 9, 2026 at 11:00 AM

AI workflows that save me +90 mins daily:

(love these, save these, use these!!)

I run a lean creative agency.
most days that means being the:
strategist, the researcher, creative director, all at one!

but been loving using Perplexity Computer Workflows to cover these.
just go to:
Perplexity > Computer > Customize > Workflows

my favorites:

1. Prompt Refinement
i hand it a rough half-formed ask.
it gives back high performing prompt that actually performs.
(I run this one before all the others)

2. Brand Inspo
drop in a few competitor sites.
get an annotated reference deck back.
builds from solid POV, not blank slate.

3. Website Audit
Paste a url, get a full website in mins.
positioning, messaging, what's working, what isn't.
(this used to be a whole consultant conversation.)

4. Model Council
Ask all top models the same question.
See where they agree, disagree and surprise me.
(disagreement is usually where the good answer is hiding)

5. Market Research
Research w/ frameworks: pestel, tam/sam/som
the stuff that normally needs a strategy hire.
structured starting point so fast.

save this, then go use all five here👇
https://lnkd.in/gpWYakJv

#PerplexityPartner

Lindsay Rosenthal

Lindsay Rosenthal

Oct 27, 2025 at 11:00 AM

everyone’s building faster with ai.

almost no one’s building smarter.

recently discussed with Sergio Pereira, Co-Founder of Bitloops, what actually matters when building today.

speed doesn’t win anymore. it’s clarity that does.
your v1 has to be 10x better.
quality products and storytelling are what break through the noise today.

because literally everyone else has access to the same tools and speed now.

the best founders aren’t hiring huge teams.
they’re finding people who think fast, learn fast, and stay curious.

swipe to learn more!

Lindsay Rosenthal

Lindsay Rosenthal

Oct 17, 2025 at 11:00 AM

want to get better at LinkedIn??

watch the pros:

here are 7 more creators showing how B2B content and building in public is actually done.

Dharmesh Shah
Palak Agarwal
Hayden Brown
Ray Reddy
Daniel Shapero
Oliver Kenyon
Udi Ledergor

their playbooks are right in the open.
so take a look!

who are you learning from right now?? drop them below.

Lindsay Rosenthal

Lindsay Rosenthal

Aug 31, 2026 at 11:00 AM

you're telling me the WORST part of creator marketing is gone?? WHAT?!

iykyk the pain of sourcing creators for a campaign.

it’s like going thru a pinball machine of your feeds, DMs, a spreadsheet from 2 years ago…

all to end up with the same 10 names, every time.
seriously the most broken, inefficient system ever.

but this is so cool, check this out:

Archive built Archie.
it's a creator search agent that lives in your Slack or Teams!!

you describe who you want like you're telling a coworker. It then:
- searches for you
- actually watches creators’ content
- vets them
- comes back with a shortlist (with reasons ea person made it)

I reviewed mine in 4 minutes!
Quality names, on brief, freakin great.

join the waitlist for Archie, here:https://go.archive.ai/egl

#ArchivePartner

Lindsay Rosenthal

Lindsay Rosenthal

Sep 21, 2026 at 1:03 PM

here’s how I easily make content on the go:

(save this!!)

just finished traveling to a work conference.
making countless videos on the ground.

everyone asks how. here’s my playbook:

1. jump into Replit
2. made myself a personalized content bank
I'm not technical, described what I wanted and it built it.

3. Now after every “omg that’s a great idea” convo
I pop into my content bank, make a voice note.

4. content bank saves the idea.
gives me hook + talking points, all while on the ground.

easiest way I’ve unblocked on the ground content

go build the thing that solves the thing annoying you!!
here: https://lnkd.in/gaH-2Jgt

#ReplitDesign

Lindsay Rosenthal

Lindsay Rosenthal

Oct 28, 2025 at 1:00 PM

Everything I learned from meeting w/ LinkedIn China’s GM of New Biz Dev:

(and what it reveals about the next era of global business)

Met with Jeff Zhang at LinkedIn’s Shanghai HQ.
One of the several stellar convos I’ve been having across China with leaders shaping the future of AI and tech.

From robotics firms building humanlike automation to AI startups redefining collaboration, one theme keeps showing up:

The world’s next business advantage will come from how we bridge creativity, manufacturing, and relationships across borders.

Here’s what stood out:

1. Global business is no longer remote; it’s interconnected.
The next gen of companies will win by partnering across their strengths, not siloing them.

2. Relationships are the real infrastructure.
Every conversation begins with trust.
Every partnership deepens through consistency.
Reputation is everything, both online and offline.

3. Find your competitive advantage as a person and as a nation.
Shenzhen’s hardware ecosystem.
Silicon Valley’s insane creative density.

Global growth comes from knowing what’s unique about your environment and doubling down.

4. Gen Z is reshaping how global business starts.
We’re not waiting to be hired; we’re hiring.
We’re not networking to get jobs; we’re building companies.

And we’re doing it on LinkedIn.
aka the growing infrastructure layer for the global creator economy.

5. AI just erased the final border: language.

Real-time translation, content generation, and cross-border collab are now seamless.
Business no longer needs a shared language, only a shared vision.

The next decade belongs to those who build globally, think locally, and connect relationally.

Sit at the intersection of this, powered by AI everywhere, you’ll make it.

Post image by Lindsay Rosenthal

Lindsay Rosenthal

Lindsay Rosenthal

Jan 2, 2026 at 12:00 PM

the fastest way to win on LinkedIn in 2026:
(start right from the beginning to get ahead!!)

it’s a super simple concept:
look less like AI, more like you.

scroll for 30 seconds right now and everything feels literally the same.
same tone, phrasing, visuals.

AI copy.
AI designs.
AI personalities.

this means the real opportunity here is doing the opposite.

insert yourself into the content
your unique opinions, background,
your actual way of thinking and speaking.

and actually show up on camera!!

people are starving for something real that actually feels human.

the creators/brands that will win in 2026 are the ones brave enough to actually sound like themselves.

Lindsay Rosenthal

Lindsay Rosenthal

Jul 27, 2026 at 11:00 AM

the LinkedIn hack nobody talks about enough:

the comment section.

zero followers needed.
seriously!!

i call it shared reach.
find 10 people you actually want to be connected to.ex: that exec at the company you want to work at.or that creator whose brain you want to be in.or that manager who keeps showing up in your feed.
and just start showing up in their comments.
not just "great post!", but actually adding something.
react to a specific thing they said or extend the conversation.

two things happen:1. they notice you.2. their audience notices you too.

every comment you leave is your name and face in front of thousands of people who already trust that person.that's distribution you didn't have to build from scratch.

the only catch is consistency.so block the time, and make it a habit. this compounds over months, not days.

but it really really works!!

Lindsay Rosenthal

Lindsay Rosenthal

Nov 5, 2025 at 12:03 PM

i used to think we had a data problem.

but then we ran this one experiment:

all our files, dashboards, reports were so scattered.
and every question we had took 2 days to figure out.

so we tested something different.
instead of chasing data across ten diff tools, we pushed everything into Rows.com + their new AI Analyst.

CSVs + invoices = clean tables automatically
GA4 / Stripe / HubSpot = connected easily (no tech degree needed!!)
ask a question = dashboards update themselves

no SQL
no coding
no hiring out the work

this experiment wasn’t even about tools.
it was about removing the pause between question + answer.

bc we all know the crazy pace that founders must move at today!!

if you’re losing momentum waiting on data, try Rows.com AI Analyst for free here: Rows.com

Post image by Lindsay Rosenthal

Lindsay Rosenthal

Lindsay Rosenthal

Sep 17, 2026 at 11:00 AM

no wayyy this was just released TODAY.

behind the scenes HubSpot’s UNBOUND biggest announcement:

HubSpot flew me out to speak + create this year.
and I was on the edge of my seat (like the rest of the industry) to see what they were unveiling:

1. Breeze Assistant got completely rebuilt!
it takes action now, all using your actual CRM data.

2. plus it now updates your CRM itself (a dream haha).
every call, every email, every meeting, logged for you.

3. you can also build your own agents inside HubSpot.
describe what you want, approve it, then tag it in like a teammate.

4. lastly, HubSpot is the first CRM to integrate with ChatGPT Ads.

insane for the industry, and making AI not cool but actually transformational for our outcomes.

we all have enough tools. CEO, Yamini Rangan said this well.
but it’s now having less tools work harder so our work isn’t harder.

link to use these new Fall Spotlight updates here:
https://lnkd.in/gN7yqSrw

#Ad #HubSpotMediaPartner

Lindsay Rosenthal

Lindsay Rosenthal

Aug 17, 2026 at 11:00 AM

3 things in marketing that are dying by 2027:

(and one thing everyone's still wrong about!)

some of these things you may still be doing without realizing it's on its way out.

swipe through to see which ones catch you off guard!

Lindsay Rosenthal

Lindsay Rosenthal

Jun 1, 2026 at 11:00 AM

"YOU are the distribution”

that sentence changed how I think about my career.

Companies spend millions renting attention.
ads, PR, SEO, influencer campaigns.
all of it fighting for eyeballs on platforms that keep raising the price of access.

but an individual with a loyal audience doesn't rent that attention. they own it.

owned distribution is something companies can't easily replicate or buy.
it makes you a platform, even a partner.
the answer to a problem that has no other clean solution.

build the audience.
own the distribution.
everything else follows.

Lindsay Rosenthal

Lindsay Rosenthal

Oct 20, 2025 at 11:00 AM

Modern inbox playbook you need!

(aka how I finally stopped drowning in emails)
Let’s be honest:

Most of us don’t struggle with email because we’re lazy.
We struggle because our inboxes are broken.
Endless threads.
Spam buried with promos.
Important stuff lost in the noise.

Every “Inbox Zero” attempt feels impossible.
That’s why I rebuilt how I manage email with Spark Mail.

5-step system that gave me my focus back:
See what matters first.
People = top priority.
Newsletters = grouped.
Notifications = pushed out of the way.

Reply in seconds.
AI drafts, instant summaries, and translations mean I don’t waste time.

Never lose track again.
Snooze until later.
Add reminders so I never miss a follow-up.

Declutter once, breathe easier all week.
Daily reset = mental clarity.

Run your inbox.
Don’t let it run you.
Spark keeps everything streamlined.

The result? Less chaos, more clarity!!
And an inbox that actually supports my work instead of draining it.
Save this playbook if your inbox needs taming too!!

Lindsay Rosenthal

Lindsay Rosenthal

Oct 24, 2025 at 11:00 AM

the best part of linkedin isn’t the views.

it’s what happens after the post.

what starts as posting about work turns into something way bigger.
you start meeting people you’d never cross paths with otherwise.

collabs happen.
real friendships happen.

sometimes, those online connections turn into real-world ones.
(hiiiii Jérémy Grandillon!)

that’s what makes Linkedin different from every other platform.
it’s not built for followers. it’s built for proximity.

you post, you connect, you build.

and one day, you’re grabbing coffee with someone you only knew through a comment section.

that’s the real impact.

not just reach.
but actual relationships.

Lindsay Rosenthal

Lindsay Rosenthal

Oct 28, 2025 at 11:00 AM

the easiest way i’ve ever grown on linkedin:

automating my video repurposing w/ ai.

every founder hits the same wall.

you know you need to post more video content.
but the time req is the worst!!

i used to sit on hours of pod footage.

great conversations but zero clips.

then i started using OpusClip
it finds the best 20 seconds from my talking head videos
edits, captions, formats them for linkedin automatically.

so now my workflow looks like this:
1 hour of work = 2 weeks of content

the ai even picks the strongest hooks, reframes the shot, adds caps that actually fit linkedin’s unique scroll.

it’s basically my video team, just automated.

check out OpusClip if you haven’t already!!

#OpusClipPartner

Post image by Lindsay Rosenthal

Lindsay Rosenthal

Lindsay Rosenthal

Nov 10, 2025 at 12:00 PM

here are 4 ways i’ve seen that startups fail

(and how to fix them)

startups don’t fail because the idea is bad.

they fail because of the roadblocks in the middle.

1. no one knows you exist
roadblock: zero awareness around your product
solution: borrow other people’s trust! partner w/ creators, get on pods, collab with people who already have the audience.

2. early users don’t stick
roadblock: high customer churn
solution: instead of adding features, fix the first-run experience. onboarding is where retention is won or lost.

3. spreading too thin
roadblock: chasing every channel and every tactic.
solution: go narrow. one product, one channel, one ICP until it clicks.

4. team energy drops
roadblock: burnout hits before traction.
solution: set smaller wins to celebrate, even if they don’t move revenue yet. momentum keeps teams alive.

every startup hits roadblocks.
the difference between ones that survive and ones that don’t is how fast they turn them into learnings.

p.s. what’s the biggest roadblock you’ve hit (or seen) in an early-stage startup?

Post image by Lindsay Rosenthal

Lindsay Rosenthal

Lindsay Rosenthal

Oct 25, 2025 at 1:00 PM

3 irl campaigns killing it right now:

(dreamforce 2025 edition)

ads are the talk of the moment.
but the smartest brands are back to showing up irl.

Dreamforce this year was a great example of this.
that reach isn’t just digital today, it’s physical too.

scroll through to see how irl is becoming the new attention hack.

Lindsay Rosenthal

Lindsay Rosenthal

Jul 15, 2026 at 11:00 AM

something that ONLY YOU can add into your work:
(don’t forget about this!!)

taste.

two people can open the exact same tool and get completely different outputs.
one produces something forgettable, one produces something that wins awards.
the difference is the person behind it, and what they’re infusing into their work.

your specific background, the way you take in the world, the references you pull from, the things that make you weird and specific are what make the output actually good.

AI handles a lot now.
taste is (and always will be!) still yours to bring.

(also the croissants here are doing a lot of heavy lifting for this argument)

Lindsay Rosenthal

Lindsay Rosenthal

Oct 22, 2025 at 11:00 AM

here’s the playbook i wish every security founder had:

(to put ai to work the right way)

(thanks to Nathan Burke for the great convo!)

security is ahead of almost every industry in ai adoption.
not just co-pilots, but fully autonomous agents handling repeatable work.

we all know humans shouldn’t do the repetitive tasks.

so here’s the ai native playbook for security and beyond:

identify high-volume, repeatable tasks.
assign them to ai agents with small, clear missions.
free your team to focus on work humans actually want to do.

the magic isn’t replacing people, it’s amplifying impact.

do less manual work, get the same results, do more of what matters.

Lindsay Rosenthal

Lindsay Rosenthal

May 8, 2026 at 11:00 AM

AI adoption isn’t universal yet

(despite what LinkedIn feels like!)

the window to get ahead with AI is still open.
but it's closing faster than many people yet realize.

the early adopters aren't necessarily smarter, they just started sooner.
and now they're already compounding results.

here's what's actually separating them from the pack right now.
- they've automated their busywork
- their output looks like a whole team
- they're creating space + time for work that actually grows their career

the gap shows up in your output, income, opportunities.

this week, pick one task you do on repeat.
Google "AI tool for [this task]"
spend 20 min trying it.

that's it. that's the start.
you’ll be amazed what can happen!!

Lindsay Rosenthal

Lindsay Rosenthal

Oct 16, 2025 at 11:00 AM

here’s the social playbook every company needs

(to actually win short form vid in 2025)

short form vid is now the dominant language of the internet.

(thanks for the insightful convo David Zitoun)

if your content doesn’t hook in the first couple seconds, you’re invisible.

this isn’t just tiktok. instagram, youtube, even linkedin
attention is now currency.

people spend 2+ hours a day scrolling short form content.

the new battle: grabbing attention without millions of followers.

the brands that win understand a few key things:
hook first. (why should anyone listen to me right now?)
show who you are, what you do, what you bring to the table.
leverage peer reviews and educational content

short form isn’t a trend.
it’s the new marketing acquisition channel.

start thinking like your audience, or your content will get lost in the scroll.

Lindsay Rosenthal

Lindsay Rosenthal

Sep 15, 2026 at 11:07 AM

come travel to a work conference with me!
(plus a sneak peak into my speaking session)

on the road to speak at HubSpot’s UNBOUND eekk!
alongside my sister, double eeekk!

taking you along with me this week.

today I give a special sneak peak in our session on how to make your content ACTUALLY good, when your competitors all sound like they just copy and pasted from their fav LLM.

effort + uniqueness in content = valuable today

literally no more crucial edge today than showing up in your customers feeds, in the right way!!

Lindsay Rosenthal

Lindsay Rosenthal

Sep 14, 2026 at 1:02 PM

ayooo new LinkedIn data is out!

“86% of US marketers say gen z + millennial buyers trust peer recommendations and experts more than branded marketing”

which is wild as the generation that grew up on social media is now the one approving your invoice.

we’ve been scrolling, reading comments, watching creators pre middle school.
and tbh nothing has changed, but our titles sure have.

sooo if you want to reach us, make it thru another person on camera.
build trust, show up tons, and invest in the methods the next gen lives and breathes.

Post image by Lindsay Rosenthal

Lindsay Rosenthal

Lindsay Rosenthal

Jun 12, 2026 at 11:00 AM

asking ChatGPT “what’s the weather today?” and then feeling silly.
we’ve all been there. (the future of AI models, explained!)

not every task needs a giant LLM.
most don't, actually.

80% of what you ask AI to do, a small, specialized model could handle it.
faster. cheaper. just as good.

smaller models (SLMs) mean predictable costs.
no token anxiety or surprise bills at scale.
just a model that does one thing really well.

my prediction is that we will see more of this prioritized soon.
model routing.

cheap small models for routine tasks.
big models reserved for the hard stuff.
think staffing pyramid, but for AI.

but why will this even matter?
AI pricing right now is artificially low, essentially a land grab.
when costs correct, the companies running leaner, smarter stacks are going to survive it.
the ones that built everything on one giant model are going to feel it.

the smartest AI stacks will be tiered.
lightweight for the everyday.
serious firepower for the edge cases.

and where the future of models are heading!

Post image by Lindsay Rosenthal

Lindsay Rosenthal

Lindsay Rosenthal

Oct 20, 2025 at 1:01 PM

everyone’s chasing views on linkedin.

but the real win happens offline.

it’s actually wild how much this platform changes what “networking” even means.

you start by posting ideas.
then suddenly, you’re meeting ceos, creators, friends who completely shift how you think.

(hi Jérémy Grandillon!)

linkedin gets a bad rap sometimes (we’ve all seen the Reddit posts)
but it’s actually one of the few places online where people show up as themselves.

not a persona, not a fake name, but actually themselves.

ready to learn.
ready to help.
ready to level each other up.

and the best part is when it moves offline.
meeting people irl who i’ve made friends with here is one of my absolute fav parts of this platform!

that’s when you realize how small the internet really is.
and how big the impact can get when you show up consistently.

Lindsay Rosenthal

Lindsay Rosenthal

Aug 27, 2026 at 11:00 AM

how I never ever drop the ball at work:

(the portal that runs my entire business you NEED)

my sister (heyy Katie Wrathall) and I were juggling SO much.
client work. the agency. my wedding. upcoming business travel.

so I built us a portal to keep track of everything.
and haven’t adored a piece of tech so much before.
here’s the build steps:

1. used Replit Free Mode to build exactly what i needed.
I'm not technical and i didn't have a fully baked idea.
just talked it out and it asked me questions back.

2. then i kept changing my mind.
scrapped the features, added more, scrapped again.
never once thought about token costs!

3. published and sent the link to team.
every project, every to-do, in 1 place.
46 things in there right now. 5 overdue.
which i can actually SEE.

our clients and our brains, happy.

link to go build your own here:
https://lnkd.in/gaH-2Jgt

PS: If you haven't tried Replit before, now is the time with Free mode!

Post image by Lindsay Rosenthal

Lindsay Rosenthal

Lindsay Rosenthal

Aug 5, 2026 at 11:00 AM

the era of winging it on calls is OVER for me.

(somehow ran an entire agency this way for longer than i'll admit??)

three min before a call, scrambling through emails, trying to remember who this person is and why we're even talking.

nodding along hoping they couldn't tell i had zero context.
YALL there’s a better way!!

my fav solution here: Granola

every morning it builds a brief for each call on my calendar.
pulls from my past meeting notes, my gmail thread with that person, web research on the company.

i just open it, skim it, and i'm ready.

i had a brand intro call last month with someone i'd emailed once and then completely forgotten about.

the brief had the full context of the call, their background, literally everything I needed in a few bullet points.

walked in looking like i'd prepped for an hour.

when you're running lean there's no one doing this for you.
you are the prep person.
so do yourself a favor and try this out!

try for free w/ the link in the comments

#granolathenotes #ad

Lindsay Rosenthal

Lindsay Rosenthal

Jul 17, 2026 at 11:00 AM

here’s what being team captain taught me about careers:

(no this isn’t a LinkedIn joke lol)

the most important thing i learned from being a college volleyball captain had nothing to do with hitting the ball.
it was: don't watch the ball.

everyone in the crowd watches the ball.
but the players actually in the match are watching their competitors.
because your competitor tells you exactly where the ball is going before they ever hit it.

the best players in the world are already standing in the right spot before the ball gets there.

your career works the same way.
by the time something is all over LinkedIn, it's already old news.
the people who got ahead were watching the setter, not the ball.

that looks like:
- talking to people actually building things before the announcement drops.
- showing up to industry events where the conversations happen off the record.
- building the kind of connections where you hear things early.

information from the source, before it hits the feed, is worth so much more than the same information three weeks later.

get your eyes off the ball.

Lindsay Rosenthal

Lindsay Rosenthal

May 1, 2026 at 11:00 AM

the hardest industry to market in just figured this out:

(and I think every marketer should tune in here…)

banks figured out cross-channel attribution.
(what every marketing team swears they have)

what nobody wants to admit:
- paid ads report cost per install.
- email reports opens
- SMS reports clicks

none of them connect to revenue.

we've been running marketing like separate businesses that occasionally email each other.
but banks couldn't get away with that.

so they built something the rest of us should be copying:

1. one metric across every channel: cost per deposit
2. web, mobile, and offline rolled into a single source of truth
3. 34% reduction in blended CAC when it's dialed in
4. 5x cheaper to reactivate than acquire new

constraints force the innovation.
the infrastructure making it possible = AppsFlyer

the next wave of marketing measurement is all about 1 yardstick every channel actually fits on.

full playbook digging deeper here, a must read:
https://bit.ly/4vX2sdR

Lindsay Rosenthal

Lindsay Rosenthal

Dec 26, 2025 at 12:00 PM

most founders say they’re “data-driven”.

so why are they still avoiding the hardest decisions?

i teamed up with Alyona Mysko to share with you our top tips for making data work for you, not the other way around.

ultimately, the problem isn’t lack of data.
it’s lack of decision systems.

data only works when:
1. you know what decision you’re trying to make
2. you’ve set limits before emotions get involved

otherwise it’s just expensive noise.

swipe to see the full breakdown!

Lindsay Rosenthal

Lindsay Rosenthal

Oct 29, 2025 at 11:00 AM

the AI CMO era is here and changing the game.

what this means for your brand for 2026:

(thanks for the insights Adam Nathan!!)

most teams still think AI is about automating busywork.
but the real shift is way more strategic.

AI is starting to think like a marketer, not just act like one.

it’s learning what works, where to invest, how to differentiate, how to scale across every channel.

Blaze is leading the way here with the first fully autonomous marketer.
check it out here: https://www.blaze.ai/

marketers who win in 2026 won’t be the ones who prompt best.
they’ll be the ones who orchestrate and employ.

using ai to do the execution so they can focus on positioning, narrative, trust.

watch below to see what it means for the future of every marketing org.

Lindsay Rosenthal

Lindsay Rosenthal

May 28, 2026 at 11:00 AM

can’t believe i’m starting this!
but i’m heading to Cannes Lions.
and i’m so excited to share THIS:

my Unofficial Cannes Lions Guide 🎉

built this using new Perplexity Computer.
just described my vision….
…and it absolutely cooked.

built me an entire dashboard for the most chaotic week in marketing.

-interactive map w/ every brand activation
-filters by category (AI, B2B, agencies…)
-probable + confirmed brand list
- live pulse of event convos
- (my fav) prep to-do list!

if you’re going to cannes (or just want to feel like you are), it’s free, here:
https://lnkd.in/gAMX3RK9

#ad

Lindsay Rosenthal

Lindsay Rosenthal

Jul 6, 2026 at 11:00 AM

OpenAI opened its ad platform to everyone.
6 weeks into pilot, it had already crossed $100 million in annualized revenue.

Target, Ford, and Adobe are in.
WPP, Omnicom, and Dentsu signed as launch partners.

AI search ads are less than 1% of total U.S. search spend right now.
but projections are to 13.6% by 2029.

the window to learn this platform before it gets crowded is open right now.
swipe through for everything you need to know!

Lindsay Rosenthal

Lindsay Rosenthal

Oct 14, 2025 at 11:00 AM

why are brands pouring budgets into creator-led content?

it’s a simple answer:

gen z + millennials don’t trust ads.

we trust people.

I see it every day: creators are becoming the new cred in B2B.

it’s not just about running campaigns anymore.

it’s about building real trust.
through video. through human connection. through authenticity.

and the data backs it up:
71% of B2B buyers are now gen z + millennials
75% of young professionals say even with AI, nothing beats insights they get from colleagues they trust

so if you’re marketing to gen z or millennials, here’s my q for you:
what are you doing differently today??

LinkedIn for Marketing
#ad #BuiltToTrust

Lindsay Rosenthal

Lindsay Rosenthal

Oct 18, 2025 at 1:00 PM

want to actually show up in social feeds in 2025??

here’s the playbook every founder needs:

(big thanks to Ofer Familier for the insights!)

video is the language of the internet.

everyone’s creating it. everyone’s consuming it.

if your brand isn’t fluent, you’re invisible.

the challenge is understanding what’s actually happening.

the modern playbook of social listening online:

capture signals at scale (video trends, conversations, sentiment)
simplify insights. Brands simply need clarity.
act on it. know what your audience feels and what’s resonating now.

social video intelligence isn’t optional.

it’s how you stay relevant, cut through the feed, and actually show up.

Lindsay Rosenthal

Lindsay Rosenthal

Aug 26, 2026 at 11:00 AM

something I learned the hard way:

(learn from me so you don’t get bit!!)

I'm the bottleneck on my own team.
(hate that for me)

I can run a client pitch in my sleep.
just never figured out how to clone that into someone else's brain.

enter: Synthesia's new Roleplay feature.

set up the scenario, throw in every objection a client's ever had, and your team runs it live against an AI avatar that actually pushes back.
it scores them after too so they know exactly what flopped.

we ran our main pitch through it 4 times last week.

I didn’t sit in on one single call.
they just kept running it back until it clicked.

this week they are on real client calls + I’m not worried one bit!!

try a free session here 👇
https://lnkd.in/gyiK7PYM

Lindsay Rosenthal

Lindsay Rosenthal

May 29, 2026 at 11:00 AM

wait this is the coolest thing?!
a calculator that tells you what your startup is actually worth!

just jump in, give a few details, and bang: a valuation.
based on real market data.
made by the one and only, HubSpot For Startups

so many founders get asked
wHaT's yOuR vALUaTiOn??

and then we underprice, under-ask, under-raise.
because we don't actually know.
you're probably worth more than you think.

check it out + save for when you need it 👇
https://lnkd.in/gWRYsQ3a

#Ad #HubSpotMediaPartner

Lindsay Rosenthal

Lindsay Rosenthal

Apr 13, 2026 at 10:59 AM

gen Z isn’t entering a broken job market.
they’re entering a rewritten one.
and yes - it feels brutal.

11,000 applicants for one “entry-level” role.
job descriptions asking for 3-5 years of experience… for your first job.
teams getting leaner because AI can handle all the low-level tasks

the traditional ladder is wobbling.

that’s the disadvantage.

but here’s the part I think we’re underestimating.
this is the first generation that doesn’t need permission to prove value.

for decades, your leverage came from:
– tenure
– proximity to power
– someone senior advocating for you

but now, you can publish your thinking, ship projects in public, document experiments, and build a niche audience around what you’re learning in real time.

distribution used to belong to companies. but now it can belong to individuals.

and in an AI-first world, distribution is leverage.

the second hidden edge:
adaptability isn’t something gen Z has to learn.

while some orgs are still debating whether to adopt agentic systems, there are 22-year-olds already building entire empires with them.

the safest career path is now building signal.

yes, the entry point is harder, but the ceiling is higher.

and the generation that is growing up alongside agentic AI will define the future of work as we know it.

Lindsay Rosenthal

Lindsay Rosenthal

Jun 29, 2026 at 11:05 AM

Hot take from Cannes:
everyone is talking about human creativity in the age of AI, but I think it's kind of a distraction?

AI is the culmination of average.
It absorbed everything humans have ever made and got really, really good at producing the middle of it.

So the real question is whether you're specific enough, weird enough, and yourself enough to be un-averageable.

The people standing out right now are unapologetically themselves.
Odd takes, specific opinions, the things that make them them!!

Don’t get swallowed up in the average.

Lindsay Rosenthal

Lindsay Rosenthal

Jul 1, 2026 at 1:01 PM

LOVED chatting with Lucy Quick from LinkedIn!!

she's really one of the best in the game when it comes to understanding where this platform is headed.

LinkedIn is investing so much in creators right now, so many exciting announcements happening and even more on the way.

so fun getting to share a little of my story with her!
And thanks to the LinkedIn for making my Cannes unforgettable.

Lindsay Rosenthal

Lindsay Rosenthal

Jul 7, 2026 at 11:00 AM

the world is moving SO FAST.

but something that cannot + should not move fast:
building relationships.

the basic tenets of networking haven’t changed, but ever since COVID, they have been mixed up with all the speed and tools and tricks at our fingertips.

check out our most recent Substack for a breakdown on what really matters, and how to create a real, long-lasting network: https://lnkd.in/ghZicQjY

Post image by Lindsay Rosenthal

Lindsay Rosenthal

Lindsay Rosenthal

May 13, 2026 at 11:00 AM

If you're planning your next moves in AI, AEO, or marketing…

…you'll wanna tune in for this one. 👇

I sat down with Cat Goetze and asked her:

1. Is Google… like… dead? (and what do we do about AEO?)
2. If you were launching a SaaS tomorrow, what's the marketing move?
3. How do you make short-form content that doesn't get scrolled past?

Her answers may shock you.
Tune in for the full video below!

Lindsay Rosenthal

Lindsay Rosenthal

Jul 13, 2026 at 11:00 AM

NEEDED this, running an international company.

(sharing, in case you need it too!)

every day it's the same math running in my head.
what time is it for that client in London? Hong Kong? Tel Aviv?

can is suggest this meeting slot?
oop no that’s the middle of their night.

so I opened Replit and built my Global Meeting Coordinator.

just:

1.put in your time, get theirs, or
2. put your city, get work hours overlap

I thank the universe I build in an era I can make tools using Replit that make my work SO MUCH easier.

#ReplitPartner

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