Matt Barker

I'm glad I'm thick skinned enough to:

- get rejected a lot
- do repetitive boring things
- fuck up and learn from mistakes

I get hurt by stuff every now and then, of course.

I'm human. I have meltdowns. Ask my wife and she'll reel off countless times that's happened!

But man, if you can just suck it up and:

- publish LinkedIn posts that flop
- send connection requests that get ignored
- give value without expecting anything back

I swear you'll grow faster than 99% of people.

(not just on linkedin, but in your career + life + as a person)

Thick skin → big time hack!

p.s. managed to dig out a picture that my wife took of me as i had one of my meltdowns!! hahaha. i remember she took this and said "i'm going to show you this the next time you have a meltdown to remind you how stupid you're being" or something like that. anyway, here it is in all it's glory folks. laugh away

I love it when this happens ↓

My coach client wrote a LinkedIn post without:

- mobile optimisation
- silly formatting
- overthinking

He just wrote. He just wrote a real, life update about:

- where he's been
- where he's going
- why he's doing it
- how he feels about it

It's his most engaged post in the last 3 months.

The reason for this:

Because it's raw and emotional.

When you write without thinking about external factors, like formatting or optimisation or what people will think.

The reader FEELS something.

It's almost indescribable. Annoyingly.

My advice to you, for next time you write a post:

Think less. Write more.

See how it goes.

You should stop using ChatGPT to write LinkedIn posts.

And do this instead:

1. Create a magicpost.in account
2. Go to 'metrics'
3. Select date range
4. Sort by likes/comments
5. Click on your best performing posts
6. Hit 'save as template'
7. Create new post + add fresh ideas and angles
8. Pick your template as the structure

First draft in seconds.

Edit. Tweak. Schedule. Done.

Simple.

✌️

This is where LinkedIn's "relevant" feed fails.

And this isn't a moan, just an observation.

Yesterday I was shown a post from 2 weeks ago.

But the post was about halloween.

The hook included the word "halloween" in it. It was written about "today" - "today" being halloween.

When I see this, I'm not interested. Obviously.

And this is where the relevancy feed on linkedin kinda sucks because that post has a shelf life of 1 day / 2 days maximum.

It shouldn't be shown 2 weeks on.

Brilliant that posts are lasting 2 weeks in the feed. LOVE that.

But it actually makes me want to do the opposite:

(and here's the linkedin posting lesson for you)

Write evergreen, not relevant content.

Because your my post lands in someones feed 2 weeks after you post it, you want it to be relevant then, so they read + engage with it.

What do you think?

Relevant feed good or nah?

p.s. the unfortunate example i'm referencing here (below) was this Alex Thompson post. good sign the post was worth staying in the feed, but also shouldn't be hanging around this long if it's THAT seasonal!

5 LinkedIn writing skills to learn in the next 60 days:

1. Writing clear, simple sentences
2. Hook writing
3. Storytelling
4. Editing
5. Speed

Learn these.

Then add magicpost.in in to schedule, analyse and manage your posts.

Unbeatable.

What skill would you add?

Nothing makes me eye roll more than this:

“Don’t schedule your posts! It decreases reach!”

LinkedIn Gurus preach this advice CONSTANTLY.

But the biggest struggle for beginner creators?

Consistency.

Make it make sense.

I'll tell you, after 4 years and 2,394 posts:

If consistency is your enemy → automation is your BEST FRIEND.

I’ve made 2 tasks a non-negotiable, every week, for 4 years:

1. Write my week’s posts in one go → time block every Monday
2. Schedule posts at same time → using magicpost.in

This works for me, might not work for you.

But if your biggest problem is staying consistent?

Thank me later ✌🏼

P.S. be careful who you listen to. a nice guy called Ian McKenzie just yesterday posted (pictured) about a LinkedIn "guru" who, on a live webinar, advised their guests to never repost / reshare anyone's content because it "makes you look like a fan". guess what that "guru" asks their readers to do at the end of every post?

REPOST AND RESHARE 😂

just ridiculous.

My business goal: hit $300k in 2025. I'm at $325k.

Here's the monthly revenue breakdown (so far):

Jan → $17,936
Feb → $19,668
Mar → $12,336
Apr → $22,808
May → $16,614
Jun → $37,206
Jul → $41,286
Aug → $41,413
Sept → $28,101
Oct → $47,441
Nov → $40,757 (with BFCM still to come)

I have no co-founders, team or payroll.

All gone to me, the tax man + a few contractors along the way.

But I use cheap tools I use to save time / make money:

- ThriveCart easy payments for clients / customers
- Kit write and send 5 x emails/week
- magicpost.in to write, schedule, analyse LinkedIn posts
- Loom saves me 20+ meetings and 30+ hours/month
- Zoom to speak to anyone worldwide anytime
- Skool where i host my private linkedin writing club
- Calendly saves hours of back and forth arranging times

It's not always easy. But I love this little business.

Doing it on my terms, in my way.

Growing LinkedIn profiles with fast, easy and fun writing.

What else would you like to know?

After 4 years writing on LinkedIn, I know:

Being 100% original, all the time, is HARD.

- feels like everything already exists
- why listen to me when it’s been said before?
- i’m not creative ALL the time
- my own ideas don’t work as well as other writers’

So I’ll let you in on a little secret.

I’m not 100% original all the time.

Because writing that already worked, is already proven.

So the best strategy is:

Do more of what worked.

Here’s my exact 15 step process to keep writing banger post after banger post and keep getting more LinkedIn post engagement (without needing to be 100% original every time):

1. Go to magicpost.in
2. Go to Metrics
3. Select last 30 days
4. Sort by likes
5. Click on a post
6. Click Save as template
7. Go to New post
8. Select Template mode
9. Find the template you saved
10. Click Use this template
11. Select Close similarity
12. Write an opinionated subject, 5-10 sentences
13. Click Generate a post
14. Tweak and edit to make it ‘you’
15. Schedule to post

This process MASSIVELY increases my odds of hitting another big post.

And I don’t need to be 100% original.

I just need to do more of what works.

But now it’s your turn.

You should try this with magicpost.in if you’re:

- A ghostwriter wanting to grow your client’s profile
- A solopreneur wanting to get more engagement
- An employee wanting to quickly write + post content
- A consultant wanting to scale your LinkedIn posts

Or if you’re struggling for engagement on your LinkedIn posts.

(because who isn’t in 2025, eh?)

Re-use your best posts → get more engagement, faster.

I'm 99% confident you'll agree with this:

Writing LinkedIn posts is TIME CONSUMING.

- over editing every single word
- second guessing yourself
- staring at a blank page
- writing drafts + never posting them

Well, I have a dirty lil secret for you:

I don't always write LinkedIn posts from scratch.

Because I repurpose my best posts.

The strategy is simple:

Do more of what worked. Save time writing.

Here's my exact 15 step process to repurpose my best LinkedIn posts (in under 10 minutes):

1. Go to magicpost.in
2. Go to Metrics
3. Select last 30 days
4. Sort by likes
5. Click on a post
6. Click Save as template
7. Go to New post
8. Select Template mode
9. Find the template you saved
10. Click Use this template
11. Select Close similarity
12. Write an opinionated subject, 5-10 sentences
13. Click Generate a post
14. Tweak and edit to make it ‘you’
15. Schedule to post

This saves me hours every week writing LinkedIn posts.

I just need to do more of what works.

But now it’s your turn.

You should try this with magicpost.in if you’re:

- A ghostwriter wanting to grow your client’s profile
- A solopreneur wanting to get more engagement
- An employee wanting to quickly write + post content
- A consultant wanting to scale your LinkedIn posts

Or if you’re struggling for time writing your LinkedIn posts.

(we've all got lives to live and money to make!)

Re-use your best posts → save hours on writing.

P.S. get 70% off the magicpost.in yearly plan and 40% off the monthly plan, for life with code 'MATTBF10'.

LinkedIn are beta testing a "boost post" feature.

So I asked my email list of 15,432 what they thought:

- "i tried it on sunday $16 for 2 days. no obvious roi yet"
- "tried it and didn't get a bean!"
- "total bs and a waste of money"
- "waste of money"

What are your thoughts?

I run a $300k/year one person writing business.

But I am TERRIBLE at planning. TERRIBLE.

If you asked me:

“Hey Matt, what projects do you have in the pipeline?”

I’d say something like:

“I barely know what’s for breakfast tomorrow. Not a clue. You?”

🙃

I’ve been using Notion since 2022 as a place to:

- keep important numbers for my business
- document and write out business systems
- make free and easy landing pages

And that’s great. It’s helped me a lot.

But…have you seen the new Notion Agent?

It’s an AI Agent at the bottom right of the screen.

I thought I’d mess around with it for 5 minutes.

And what the actual F…

Here’s what I did (and it literally has blown my mind):

(no seriously, my mind is now in 1,759,408 tiny pieces)

1. Opened up the Notion Agent

The button looks like a funny little man with a moustache. Kinda like the Pringles dude. Except it’s not. I clicked that which opened up a chat box.

2. I told it what I wanted

Because I’m terrible at planning, I wanted to create a project dashboard where I can log, manage and progress projects. E.g. launching a new course.

This is what I prompted it:

“i want you to create a project tracking dashboard that i can use to create, manage and progress important projects for my one person writing business. for example, i want to launch a new educational video course in January / February 2026. it’s now october 2025. i will be taking christmas time off (around 2 weeks). but i want to be able to have a dashboard where i can see timelines and deadlines of what i need to execute and by what date so i can launch this course. this project is one example.”

3. I sat back and watched

The moustache dude started doing it’s thing. I literally just sat and watched it. Took a couple sips of my oat cappuccino.

And I sh*t you not…

The images below are what it created for me.

It created:

- a projects master database
- a timeline of projects by date
- a kanban card style drag and drop dashboard
- a full individual task database
- a calendar view with tasks mapped out by day
- another kanban card style dashboard, but for tasks

Do you understand how long this would’ve taken me?

Legit, 2+ hours?

But it took TWO MINUTES with this Notion Agent.

WTF.

Anyway, BRB as I’m now a master planner all of a sudden.

Game changer, man!

You gotta try this: https://lnkd.in/eY3d3JK8

#NotionPartner #NotionAI

Last night I spoke to a founder (and new dad) who:

- recently exited an agency
- started his own agency
- wants to use linkedin to get clients

But there's oneeeeee little problem...

He absolutely hates writing content.

It just ain't his thing. He's better at:

- sales
- systems
- strategy

He never had to worry about content before.

He had co-founders who did all that.

But now he's flying solo:

Content's pretttttyy important.

(yes, i'm understating how important)

Because he's the only person responsible for marketing his business and making money.

Here's 5 pieces of advice I gave him:

1. Write from your Lived Experience.
2. Don't go plucking content ideas out of thin air.
3. Let your words flow. Don't try to conform or fit in.
4. Taken proven formats and recycle them
5. Ask "can anyone else write this?". If yes, start over.

You can take this advice for yourself and run with it.

But if you hate writing content too?

I put together 4+ hours of LinkedIn writing + audience building training.

It's a BF special. And it disappears on Tuesday.

Train yourself here: https://lnkd.in/ekj8PEhs

Train yourself to love writing → market + sell yourself, easier.

Yesterday I posted about how my wife supports me and how I think that’s important for men today.

Wild to me that SOME people don’t think that’s business related, or at least don’t have the foresight to see that it is.

Wild to me that some people are so offended by seeing this on LinkedIn, too.

Business is about people / humans / relationships.

Wake the f up, people!