Matt Barker

I'm a simple guy. I don't need to:

- be a keynote speaker
- fly first class
- tell the world i'm an entrepreneur
- portray myself as some sort of F list celebrity
- pretend to be everyones friend
- nominate myself for awards
- pay for article features then "wake up shocked to see it" 😂

I'm the complete opposite. I prefer to:

- fly economy but treat myself to extra legroom
- just do the work instead of looking busy
- spend free time with friends and family
- be a normal human being with flaws
- not lie, cheat or make people feel worthless
- live simply and beneath my means
- have few but important relationships

Mostly because I'm just a normal, sane human.

What about you?

p.s. this is me holding wads of cash. am i an entrepreneur now? PLEASE VALIDATED ME!

2 weeks ago we took our 4 month old on her first ever flight. We were preparing for the worst. Crying and all that.

But she was an absolute trooper!

Cried a bit as we got on the plane and waited for takeoff.

But during take off my wife fed her to help with the ear pressure stuff and while she was eating she fell asleep, so we popped her in the car seat and she slept...

FOR 4 HOURS.

😂

Literally woke up with 30 minutes left then as we landed prepared to feed her again but we didn't need to.

She was just looking around all happy as we landed.

All the adults and kids around us were feeling sick (me included) from turbulance and ear pressure.

Not her. Absolute legend of a baby 👶

My business is on track to hit $300k again for the 4th year running. I'm in year 5. But someone asked me last week:

"What was the moment in year one when you knew this would actually work?"

Well, this screenshot attached shows exactly when I knew it would work.

This is a screenshot of my earnings by month in year 1 of my business.

Right there, in June 2022. THAT is where I knew.

That was the month where I started getting enquiries coming to me.

People saw what I was doing to build my own LinkedIn presence and they wanted me to do the same for them.

I was at about 10k followers by May and getting 100-200 likes per post.

So naturally people saw what I was doing and wanted the same.

But up until then, I'd pretty much gone chasing for every single penny I made which is totally normal for any new business.

June was the month things changed.

And from there on, it was off to the races.

Never looked back since!

Any questions? Drop em below. Happy to answer

If you're in year 1 of starting your new business and you're thinking LinkedIn might be the place to be to get clients and build visibility, try this: https://lnkd.in/gcw3Crgh

This year, my little business has done $148,646 with:

- $0 payroll (apart from myself)
- Just 2 client calls/week (total, not per client)
- 2 hours/week writing LinkedIn content

I save 100s of hours, $1,000s on payroll and generate $1,000s more because I use these 10 tools:

1. Loom → saves me 20+ meetings and 30+ hours a month
2. ThriveCart → easy payment for clients + customers
3. magicpost.in → write and schedule my LinkedIn posts
4. Fathom.ai → records, transcribes and summarises calls
5. Trello → simple, private workspace for clients
6. Zoom → speak to anyone around the world
7. Calendly → saves hours of back and forth arranging times
8. Kit → write and send emails 5 x per week
9. Skool → where i run Your Next Post with 220+ members
10. Google Docs → simple teaching + documenting

Every one of these tools has a specific role.

And every one of these tools:

- Saves me time
- Saves me money
- Makes me money

(and no, i have no interest in building my own versions in claude 😂)

What tools did I miss here?

My LinkedIn profile in 2026 (so far):

- 213 posts
- 16,414 new followers
- 4,332,584 impressions

My top 5 posts with the most impressions:

1. A post about being a dad
2. A post about christmas
3. A post breaking down my monthly revenue
4. A post announcing i became a dad
5. A post explaining how i could earn more than i do

Basically, if you want to grow on LinkedIn?

THIS is the secret hack:

1. Have a baby IMMEDIATELY.
2. Tell everyone EXACTLY how much money you earn.
3. Have ANOTHER baby, IMMEDIATELY after the first one.

Could it be any easier?

I don't think it could.

Last week, a guy told me his ideal clients never engage on LinkedIn. But then asked why his post's engagement was flat. Well, here's the answer for ya (this will change your WHOLE LinkedIn strategy):

But first for context, this guy's ideal clients are recruiters.

And recruiters by his own account don't comment, don't like, don't share, don't anything in public because there's a professional cost to every click. Bosses watching, competitors watching etc so they sit on their hands and keep shtum.

Fair enough.

But he was writing for them and still measuring the success or failure of his LinkedIn posts based on engagement that was literally never going to come.

That is not going to work. Not now, not ever.

Most people on LinkedIn (and any other social media platform) never engage with ANYTHING.

Doesn't matter the niche.

The people who do are usually your peers and the platform's active users and they engage because they get something back or feel they owe you a comment. That's reciprocity, not love.

So:

- Engagement content is mostly read by peers
- Client content is read by buyers

Expecting your SILENT ideal client to power your engagement is a big ol mistake.

So before you write, decide the job of the post:

- Reach post → written for active peers, judged on reactions
- Client post → written for buyers, judged on DMs, clicks, calls

If your ideal client goes silent, it is not because your content is shit or you're doing something massively wrong.

It's because you're measuring the wrong type of post with the wrong metric.

Likes and clients RARELY come from the same post.

Stop expecting them to.

e.g. these 3 posts below generated 100s of new followers and 100,000s of impressions but zero directly attributable inbound opportunities and im totally fine with that because I know which posts will and which posts wont.

I'm glad I'm thick skinned enough to:

- get rejected a lot
- do repetitive boring things
- fuck up and learn from mistakes

I get hurt by stuff every now and then, of course.

I'm human. I have meltdowns. Ask my wife and she'll reel off countless times that's happened!

But man, if you can just suck it up and:

- publish LinkedIn posts that flop
- send connection requests that get ignored
- give value without expecting anything back

I swear you'll grow faster than 99% of people.

(not just on linkedin, but in your career + life + as a person)

Thick skin → big time hack!

p.s. managed to dig out a picture that my wife took of me as i had one of my meltdowns!! hahaha. i remember she took this and said "i'm going to show you this the next time you have a meltdown to remind you how stupid you're being" or something like that. anyway, here it is in all it's glory folks. laugh away

Yesterday I popped out for a walk at 7.30am and took my 4 month old daughter with me. Since becoming a dad I love the mornings even more:

- get to see my daughters face light up when she sees me
- hour or two of peace before the rest of the world wakes up
- cool enough to actually be outside (summer in cyprus, no joke)

I love it.

I run my business alone. Have done since I started it in January 2022. Just me and a couple contractors here and there.

But no matter how many clients I'm working with 1-1 or inside Your Next Post I'll always want to protect my mornings from the business.

It's not the morning I'm protecting, but more:

- family time
- exercise time
- me time

Without all this what the hell's the point?

If I can't live my life, stay sane and be on top of my game mentally and physically, my business will suffer and I will suffer.

That's how I see it anyway.

I still see folks going hell for leather, tryna scale like crazy as fast as possible and burning themselves out.

You do you but this is the way I like to go about my business and my life.

Are ya with me or nah?

I said this 1 year ago today. But I still stand by it:

Writing online is THE best confidence hack.

4 years ago I was too scared to go put a business card in a cafe.

(not even lying. ask my wife 😂)

Today I teach ex-Morgan Stanley C-suites, Amazon leaders and 7 figure business founders to write on LinkedIn.

I write on LinkedIn every single day.

Here’s 13 benefits of writing on LinkedIn that you probably wouldn't ever think of, but make a MASSIVE difference to your confidence:

1. You get better at writing → the more you write the easier it gets to say what you really think.

2. You find your voice → writing helps you figure out how YOU like to share ideas.

3. People see your skills → sharing what you know shows others that you’re good at something (aka self promotion).

4. You build a good habit → writing teaches you to stick with something and builds discipline.

5. You see that your ideas matter → when people like or comment on your posts, it reminds you that what you say is actually worth something.

6. You get stronger inside → sharing your thoughts and getting bad/negative feedback builds thick skin.

7. You stop worrying about what people think → the more you write, the less you care about being judged, super freeing.

8. You find your people → writing online helps you meet others who care about the same things you do.

9. Cool things can happen → your posts could lead to new jobs, clients, friends and other exciting chances.

10. You get more creative → writing helps you think of new ideas and look at things in fresh ways.

11. You see how far you’ve come → over time, you’ll notice how much better your writing and ideas have gotten.

12. You learn more about yourself → writing helps you process your thoughts and what you really think of things.

13. You feel good about helping others → your posts might inspire or teach someone else and that is an awesome thing.

Write.

Watch yourself become a more confident person.

✌️

Wanna grow your confidence and write on LinkedIn?

I'll show ya.

I put together this 4 hour training course for you here: https://lnkd.in/ekj8PEhs

But I'm closing it today.

So if you wanna improve your writing / grow your confidence?

Get on it!

I love it when this happens ↓

My coach client wrote a LinkedIn post without:

- mobile optimisation
- silly formatting
- overthinking

He just wrote. He just wrote a real, life update about:

- where he's been
- where he's going
- why he's doing it
- how he feels about it

It's his most engaged post in the last 3 months.

The reason for this:

Because it's raw and emotional.

When you write without thinking about external factors, like formatting or optimisation or what people will think.

The reader FEELS something.

It's almost indescribable. Annoyingly.

My advice to you, for next time you write a post:

Think less. Write more.

See how it goes.

Until 2021, I was firmly on the gold line here.

I was in a £35k/year job in London for a good company who gave me freedom to make my job what I wanted to make of it. But I was never going to go break out from the gold line (safety) because the company's hierarchy was flat. I was either the marketing manager or I was the CEO, haha.

Then I quit and in 2022, I started my own business.

I entered the blue line.

I took a smart risk (didn't feel smart at the time, I'll admit) because my earnings drastically increased.

If I stayed in that job, it would've taken me 43 years to earn what I've earned in the last 5. I was 28 years old at the time, so I'd be 71 years old.

Now when I look at:

- where I invest my earnings
- decisions i make for the business
- choices i make in my personal life

I choose the smart risk every time.

Sometimes it works, sometimes it doesn't.

Quitting was the expensive risk I made.

But I made a cheaper one that is STILL paying off today:

Sharing my thinking on the internet under my own name.

Here's a free tool I built to help you share yours: https://lnkd.in/gdRwyaEm

Met up with my brother on Sunday for a Bro Day Out.

I'm super close with my brother. He's 4.5 years older than me.

Growing up we'd be wrestling each other pretending to be Triple H or Stone Cold or The Rock.

We played football together, went on holidays together.

I'd tag along with his pals to the pub when I was old enough to start drinking even though he was a bit embarassed by me hahaha.

But I live in Cyprus these days so we don't see each other as much as we used to. So when I come back to the UK we always make sure we get a Bro Day Out booked in.

On Sunday we met for a coffee on the river, strolled along to a couple of pubs, had a couple of beers and some lunch.

Was lovely.

Never too busy running my business for this kinda stuff.

If you don't make time for your people, you will suffer and your busines will too.

Go have fun sometimes!

You should stop using ChatGPT to write LinkedIn posts.

And do this instead:

1. Create a magicpost.in account
2. Go to 'metrics'
3. Select date range
4. Sort by likes/comments
5. Click on your best performing posts
6. Hit 'save as template'
7. Create new post + add fresh ideas and angles
8. Pick your template as the structure

First draft in seconds.

Edit. Tweak. Schedule. Done.

Simple.

✌️

Today, I've got 188,402 followers on LinkedIn.

But if I search my name on ChatGPT:

I’m STILL pretty much invisible.

Can ya believe it? I’ve put the effort in:

- 4 years of consistent posting
- Published 2,578 posts
- Gotten 59.5M impressions

And my personal brand is STILL not strong enough to be the first name when someone searches for “linkedin writing experts” or “best copywriters to follow on linkedin” or “who to follow to learn copywriting”.

So, simple question:

How do my competitors appear in AI overviews / searches over me?

I am absolutely clueless with this kinda thing.

But here’s what I’m gonna do:

1. Sign up to the Ahrefs​ AI Brand Radar
2. See where + how my competitors show up over me
3. Create a plan to make my personal brand more visible
4. Quickly gain more visibility in AI search and start winning

It’s ridiculous to be putting in years of effort:

- growing my personal brand
- attracting more followers
- spending hours every week on LinkedIn

Only to be completely invisible to anyone searching.

If you’re growing your personal brand, check out the AI Brand Radar: https://lnkd.in/ePqpedcW

(don’t even need an Ahrefs​ subscription account btw. totally separate which is cool)

Time to become more visible ✌️

#ad

I built my entire life I have today as a 33 year old, married, girl dad expat brit living in cyprus, because I made the decision to do two things (that 99% of the world think is cringe):

1. Start my own business
2. Start posting on LinkedIn

I know i know another 'just start!' post from some "linkedin guru" tryna convince you to quit your 9-5 and sell you his course.

But I'm not gonna do that in this post. I don't do that in any posts tbh, cus that ain't me but I'm gonna tell you:

1. What it's given me
2. What it's cost me

So you can make your mind up if it sounds worth it.

Cool, here we go.

1. What posting on LinkedIn for 4.5 years gave me

Leverage.

The freedom to not be at anyone's beck and call. Permission to charge what I charge. A skill called marketing that I worked at, studied and spent 10 years putting the hours into, finally turned into (in my mind) fuck you money. Money I never thought I'd make, within 12 months. And that turned into $1.4M in revenue over 4.5 years and after 2,900 posts.

None of that exists without the the 2,900 posts.

2. What it's cost me

I never fully switch off.

In my old 9-to-5, I'd shut the laptop and the job stopped existing. Wouldn't even cross my MIND. Now my one person writing business (that I've built via LinkedIn) is completely integrated in my life. I'm thinking about it on walks, in the shower, half asleep.

There's no lid to close unfortunately.

But STILL, if you came to me as a beginner with a real skill and something behind your content to sell, I'd tell you:

Start today. Without hesitation.

Because here's the insanely great, incredible thing:

1. You'll assume nobody cares what you have to say
2. You'll be wrong because there's an audience for everything
3. You'll feel like an idiot for months, then it works

And then you'll find the people who laughed go very quiet.

It's cost me my off switch.

I'd still tell you to start.

If you're new to LinkedIn, here's your first 5 posts (basically) pre-written for you: https://lnkd.in/gnBWz28E

Last week I abandoned my 30 day LinkedIn post experiment because I was busy doing something the personal branding gurus HATE:

Promoting my offer.

(the shock horror!)

When I talk about my offer, I talk about it every day but only for 7 days / 3 days etc however long i need.

Now I'm back, continuing the 30 day experiment. It was popping OFF and I wanna share the insane results with you at the end.

P.S. thank you magicpost.in for the class new analytics dashboard never been easier to identify my banger posts

Don't spend $2,000 on Claude tokens building an automated linkedin content system. I built a dumb little system that costs literally $0 and it's way better:

I call it Time Prompts.

All you do is list out:

- today
- yesterday
- last week
- last month
- last year

Then match each one to something that's actually happened:

- yesterday's morning routine
- last week's mastermind call in Your Next Post
- last month's trip to Uzbekistan

Endless post ideas in minutes. $0 spent.

P.S. do you struggle to think of stories to write about? here's how to unearth your best, most interesting stories in minutes: https://lnkd.in/gdRwyaEm

I've posted over 200 times on LinkedIn this year. But I've never once sat down and thought "what shall I write about today".

Here's why:

Ideas and writing are two different jobs.

Most people try to do both at the same time:

- open laptop
- try to think of an idea
- try to write it well
- close laptop

Two jobs at once. That's why writing feels horrible.

So I split them.

Monday morning I list the ideas for the week. Every day's post has an idea attached to it before I write a single word.

Then when I sit down to write, the hard bit is already done.

But the idea job is where most people lose.

So I built a free tool that does that job with you: https://lnkd.in/gdRwyaEm

Give it a topic, answer a few questions, walk away with a story for your next post.

It won't write the post for you.

That's the whole point.

I've grown my LinkedIn profile to 190k followers in 4 years. If I had to start from 0 again, here's one piece of advice I'd like to hear:

When you're starting out on LinkedIn and nothing's working, it's tempting to rewrite your whole post.

Don't.

Your actual problem is in line 1 (the hook). Almost always.

The hook is the most important line you write. Not just on LinkedIn but across every medium.

> linkedIn post
> email newsletter
> landing page

The first line is where you're doing the majority of your damage.

Compare:

"I sold some things and made some money."

vs.

"In the last 17 months, I've sold the same product every day to the same audience and made $50 million. Here's how."

Stop rewriting the whole post.

Rewrite line 1, 10 times.

P.S. if you want to grow your LinkedIn, writing fast, easy & fun posts, i teach 14,500+ people how for free at mattbarker.xyz.

4+ years of posting daily and I could count on two hands how many negative comments I've gotten. It's weird. But I'm CERTAIN i'm in the minority, because:

I see proof of negativity / hate most weeks.

People posting screenshots of crazy, hateful comments they've gotten.

- women getting harassed by creepy dudes
- young people getting blasted for being ambitious
- literally anyone getting hate for posting selfies

It's absolutely everywhere.

I posted about my wife being important to me on here once and I got a woman say I shouldn't be posting about it on LinkedIn because LinkedIn is for business.

It's mad stuff.

And I've always thought:

"Ah yeah, that's normal. Comes with the territory of putting yourself out there."

But I'm starting to wonder...

If I don't get many negative comments, but everyone else seems to...what am I doing differently?

Here's few things that I think about / do when I write my linkedin posts (so you can get less negative comments):

1. I try and be positive with 90% of my posts
2. I never purposely put other people down
3. I don't talk about politics or anything "in the news"

(apart from the time i brokedown copywriting lessons from donald trumps' winning election campaign...yeah 😂)

4. I aim to uplift people with my posts
5. I never want to scare my reader / incite fear
6. I add nuance / context 95% of the time

Ultimately, I just try and be as helpful and realistic as possible.

Maybe I'm just not a very polarising person.

But something for you to think about:

Try being helpful. Try being realistic. Try being uplifting.

Be someone who makes people smile when they think of you :)

✌️

p.s. absolutely pointless picture of me here. lets see if it gets any hate hehe. come at me!

All my LinkedIn writing books, courses and trainings here: https://lnkd.in/eWRj-pd9

This is where LinkedIn's "relevant" feed fails.

And this isn't a moan, just an observation.

Yesterday I was shown a post from 2 weeks ago.

But the post was about halloween.

The hook included the word "halloween" in it. It was written about "today" - "today" being halloween.

When I see this, I'm not interested. Obviously.

And this is where the relevancy feed on linkedin kinda sucks because that post has a shelf life of 1 day / 2 days maximum.

It shouldn't be shown 2 weeks on.

Brilliant that posts are lasting 2 weeks in the feed. LOVE that.

But it actually makes me want to do the opposite:

(and here's the linkedin posting lesson for you)

Write evergreen, not relevant content.

Because your my post lands in someones feed 2 weeks after you post it, you want it to be relevant then, so they read + engage with it.

What do you think?

Relevant feed good or nah?

p.s. the unfortunate example i'm referencing here (below) was this Alex Thompson post. good sign the post was worth staying in the feed, but also shouldn't be hanging around this long if it's THAT seasonal!

Commenting before or after your post goes live will not make it go viral. But this will:

The post ITSELF.

- the topic you write about
- how you write it
- who / how many people it gets pushed to

Yes, there is 100% elements of luck.

If someone likes it who has a bigger audience, it can get pushed into that audience and boom, you get more engagement and reach.

(shout out to all the engagement pods out there!)

I got my lucky break when i was first starting out because a guy with 40,000 followers commented on one of my posts.

And from that point, i was off to the races.

BUT there are 2 things I notice the most with my most viral posts:

1. they're broadly understandable topics - money, relationships, morning routines, ai.

2. the idea and packaging of the post is simple and easy for anyone to read

Here's 6 examples of my most viral LinkedIn posts from 2025:

(check these out and learn from them)

1. https://lnkd.in/et_tgCZm
2. https://lnkd.in/eudJ9Kvi
3. https://lnkd.in/e-Vc3Vhh
4. https://lnkd.in/enaqiQwk
5. https://lnkd.in/euvP4xm6
6. https://lnkd.in/enTSVPjQ

The big takeaway:

ANYONE can understand these posts.

You don't need to know anything about the topic at hand.

What's the worst advice you've heard to go viral?

Hit me up in the comments

This is my 4th December writing posts on LinkedIn.

But each year, I’ve noticed the same thing:

The energy shifts.

- impressions tend to dip a bit
- people are in christmas party mode
- everyone's stressed working before holidays

LinkedIn slows down, a bit.

And most will stop posting.

But the ones who DON'T stop posting, do it differently.

Here’s 3 LinkedIn writing lessons from showing up in December 4 years in a row:

1. It's a good time for Recap Mode

Recap Mode = recapping your year. What went well? What went bad? What did you hate / love? What will you do differently next year? Everyone's looking back at the year in December, so join them!

2. Writing feels easier when you follow the mood

Duno about you but nothing in me feels "strategic" in December. I've got presents on my mind. I've got family, friends, events, things on my mind. I'm winding down not winding up. My advice: follow that. If people are winding down, wind down with them. Don't push square pegs into round holes.

3. Posting less in December does not hurt growth

January is THE #1 month on LinkedIn to post. 50% of people are annoyed about being back at work, doomscrolling when they should be working. The other 50% are buzzing to be back at it, motivated. You'll make up for any lost ground in January.

Takeaway:

Take it easy in December.

I get you want to keep momentum.

But ENJOY your writing. Make that the priority.

If you enjoy it you're gonna want to do it. And it won't feel like a chore / pain over the holiday szn.

It'll feel easy :)

Want some inspiration for December content?

Here's a free 7 minute training for you: https://lnkd.in/evvwVJ8M

Yes. Free. A Christmas gift, lets say

I've closed around $1.5M revenue for my one person business over the last 5 years. But I still do outreach. And I'm shocked at how many people are dismissive or arrogant towards it.

This week I ran a simple outreach campaign on LinkedIn using Sales Nav for an offer I'm running in August.

It's a LinkedIn focussed offer.

So technically anyone who uses LinkedIn could be an ICP. But I use Sales Nav to narrow down my ICP my job title, activity etc.

Then I write up a simple message that is about 3 sentences long explaining:

- what i'm running
- when it's running
- what the outcome is

And a simple invite to join.

It's harmless, but it is a 'pitch'.

I send that message to everyone on my saved search. ICPs only, manually sending each one.

Now, is this the best, most personalised approach?

Absolutely fooken not 😂

Is it a great way to get my offer infront of 100s of my ICP, who have given me signals that they may be interested in what I offer?

Hell to the fooken yes.

Some of the replies I get are awesome. Some thank me for thinking of them. Some explain it's not the right time.

I get plenty of yes's asking for more details.

But I'm always, ALWAYS shocked at how some people are so arrogant & dismissive about how I'm doing outreach.

I don't get many of these replies.

But when I do, I just laugh.

This is one example, pictured.

Wild, huh?

And yes, of course, the person who sent me this reply is the CEO of an AI Outreach Messaging tool 😂

We are living in truly, truly ridiculous times people.

Hope my account doesn't get shut down!

Everyone tells you to write like this:

Short lines.

Like this.

Full stop after each one.

It's "mobile optimised" and "easy to read".

It's also annoying to read if your audience is smart and perfectly capable of processing a full paragraph.

That formatting style exists for a reason:

It works for broad audiences who typically read at a lower level. But if you're writing for founders, executives, people with higher reading abilities and the desire to actually read things, you're optimising for the wrong reader. And you might be actively putting off the right one.

Same goes for walls of text, long hooks, emojis.

None of it is universally good or bad. The question is never "does this trick work?", it's "does this trick work for my audience?"

Think about what a formatting rule is actually designed to do before you blindly apply it.

Different playbooks for different people.

mattbarker.xyz

6 years ago:

- Single
- 28lbs overweight
- Living in a 6-bed house share in London, dodging mould and passive-aggressive fridge notes.

5 years ago:

- Met Serine
- Lost 36lbs
- Moved in with my best mate Brad (upgrade)

4 years ago:

- Moved in with Serine
- Moved to Cyprus
- Binned the 9-5

3 years ago:

- Started my own copywriting business
- Started posting on LinkedIn
- Started catching a tan instead of the Northern Line

Today?

- Sun (or shade if it’s 40c heat)
- Health (to my knowledge anyway)
- Love (i married Serine last year)
- Wealth (well, my version of it)

All stuff I didn’t have 6 years ago.

Now? I'm a happy chap.

Funny how fast life moves when you actually back yourself, init?

If you’re ready to build your own version?

I recommend you start with growing your LinkedIn presence.

Here’s how to do that 10x faster than most: magicpost.in.

✌️

P.S. this is day 10 of posting my top 15 best performing LinkedIn posts of 2025 to show you exactly what worked for me on LinkedIn in 2025 so you can model / emulate my best posts for YOUR LinkedIn content, starting January 1st 2026.

This is my 6th best performing post of 2025.

If you want to follow along for the rest:

1. Go to my profile Matt Barker and hit follow
2. Click the 🔔 top right to get notified when I post
3. Wait each day to get notified on LinkedIn (I post at 1pm UK time)
4. Click the notification and open my post each day
5. Read the post and take note of how I wrote the post
6. Save the post so you can model / emulate it in 2026

✌️

My last 2 weeks of LinkedIn posts have been popping OFF. So much that someone asked if I paid to promote them. Well, I'll be honest:

NOPE.

Of course I foooken haven't, haha.

(although I have tested it before - it does work!)

My secret is incredibly boring:

1. I copy and pasted my best performing posts from 2025
2. I hit schedule post in magicpost.in

Changed a few bits here and there but that's it.

If you've read all my posts every day since the beginning of last year, you've likely seen every single post I've put out over the last 2 weeks before.

If not, then you saw them for the first time.

Simple lesson:

When you find winners, repeat them.

This is not cheating. It's smart marketing.

99% of people have never seen a single thing you've posted.

If you want to:

- have more fun posting on LinkedIn
- get better engagement
- attract more opportunities

Here's how you can start: https://lnkd.in/gcw3Crgh

5 LinkedIn writing skills to learn in the next 60 days:

1. Writing clear, simple sentences
2. Hook writing
3. Storytelling
4. Editing
5. Speed

Learn these.

Then add magicpost.in in to schedule, analyse and manage your posts.

Unbeatable.

What skill would you add?

Everyone's decided content is finished because AI can write it. But it's the wrong conclusion. Generic content is finished. It was on it's last legs before. But now it takes 5 seconds to create. Don't join in. Do this instead:

Write about that client you worked with that went sideways.
Write about why it went sideways and how you fixed it.
Write about the client you worked with who SMASHED it.
Write about why and how.
Write about a decision you didn't make and why you regret it.
Write about your stance on the future of your industry.
Write about what you do better than your shitty competitors.
Write about the first time you did something.
Write about the last time you did something.
Write about how your week went last week.

None of this stuff is publicly available. It's all in your head.

And right now is THE best moment there ever has been to be an experienced professional who writes properly.

Here's the tool I use to find the unique ideas in my head: https://lnkd.in/gdRwyaEm

Billy, this is LinkedIn. It has 1 billion members, has made thousands of people rich, turned nobodies into industry leaders and is the single best platform alive for growing a career or business through content. Its only defect is that nobody will see your post unless you mention your cat ate a lentil while using Claude.

LinkedIn has a new CEO. And there’s never been a clearer, more obvious clue of what LinkedIn wants to be (and is) all about:

Economic opportunity.

Because he repeats it FOUR times, in one post.

If you have been wondering how you can crack LinkedIn, how you can finally make LinkedIn work for you or your business - remember that phrase, economic opportunity.

Do your posts create economic opportunity for anyone? If no, how can they?

Does your profile show how you create economic opportunity for someone or a group of people? If not, how can it?

I teach 14,500+ people to write LinkedIn posts that create economic opportunity at mattbarker.xyz.

Every week day you’ll get one new tip, story or lesson on LinkedIn writing.

Super beginner friendly, fun and simple to get your head around stuff.

See ya there ✌🏼

If you need extreme routines just to feel "okay":

You're in the wrong business.

Personally, I don't need any of this:

> 2 hours of journalling every morning
> silly productivity hacks to maximise every second
> waking up at 5am to get ahead of the game
> meditation apps to feel an inch of peace
> cold showers or ice baths / plunges whatever it is

(although i do love a coldie now n then haha)

I've never been like this in the 4 years running my writing business and that's even MORE the case now me and my wife have a little 3 week old newborn terrorising our routines 😂.

> we wake up twice in the night
> we properly wake up at 10am
> we're feeding, burping, cleaning bottles

In-between, i do my client work, write posts, coach my community.

And that's kinda it.

Because when work actually energises you and you, dare i say, ENJOY it...you don't need daft rituals to tolerate it.

That's the whole point of making writing on linkedin fast, easy and fun.

Enjoy writing → want to do more writing. Simple.

Join 14,500+ learning how to grow on LinkedIn, writing fast, easy & fun posts here: mattbarker.xyz.

Last Friday I started a 30 day linkedin post experiment.

But with 3 (kinda) strict rules:

1. each post MUST have 1+ links
2. 100 words/post max
3. text only / text + image / text + screenshot format

It's been 4 days and...wowza.

Check out these engagement rates pictured.

I'm posting day by day updates bts of how i'm doing it inside Your Next Post.

This is so fun.

P.S. are you new to posting on LinkedIn? here's your first 5 posts basically written for you: https://lnkd.in/dwrBppHY

If I ever feel lost in my:

- Career trajectory
- Business growth
- General life prospects

The worst I can do is sit and feel sorry for myself.

I'm guilty of it, 100%. But what gets me out of it is writing.

When I write, I:

1. Think
2. Communicate
3. Create

When I do these 3 things, I feel alive. Everything feels fun when my writing is poppin'.

Enjoy writing. No chance you regret it.

p.s. if you still hate writing...I teach 14,500+ folks how to have fun writing on LinkedIn, for free, at mattbarker.xyz.

Update: my 30 day linkedin post experiment is working stupidly well.

For the last 11 days I've had 3 strict rules:

1. each post MUST have 1+ links
2. 100 words/post max
3. text only / text + image / text + screenshot format

2,104 link clicks in that time to:

- mattbarker.xyz (my website)
- yournextpost.co (my linkedin writing community)
- The Dream Debut → https://lnkd.in/gnBWz28E (5 free post templates for beginners)

Probably more cus LI shortens link for The Dream Debut + won't track.

Engagement up 17.5%.

Add links to posts. Anyone tells you otherwise they're tryna scam you 😂

I've spent 5 years helping experienced operators turn LinkedIn into a legit revenue channel for their business. But weirdly, the best positioned ones always resist the hardest. Get a load of this:

3 weeks ago I got on a call with an executive search consultant.

He's spent 14 years placing CFOs. He started on his own about a year ago and he said "the phone just kept ringing."

He's fully booked and has never posted a thing on LinkedIn.

But he came to me because he knows a full pipeline relying solely on referrals isn't a controlled pipeline.

It's great, but you gotta have another channel going.

I hear constantly from people like him:

"I'm booked out on referrals. I don't need content."

But...you do.

Here's why:

1. Referrals fill your calendar but take away your choice

His clients call him for roles two or three levels down so he's doing the same work but for smaller fees, which means he might as well only work on the higher salaries.

But he can't drop the low-value work because it's cash in the bank and he doesn't have the higher value work in the pipeline to be able to say no.

Referrals gave him some volume, but they didn't give him the higher ticket work he ACTUALLY wants.

2. Your experience is the moat NOT the obstacle

His blockers were all confidence related not capability. He was convinced he's just not a good writer and he admitted it the reason for not posting was confidence related.

He sees the generic content on LinkedIn and never wants to come off as that. He'd rather die 😂

But 14 years in one niche is the EXACT unfair advantage you need. The more unique you can be, the better and nobody can copy your experience.

Doesn't matter if you're not creative. Don't need to be. Writing is framework based. You just have to be specific and build blocks correctly.

3. Buyers don't tell you when they're ready

You don't know when a company will need to hire, so the whole game is being top of mind when the time is right. You're the person they think of. You want your name attached to the one problem you solve.

Referrals can't manufacture that at scale, but content can.

If you're the most experienced person in your niche and invisible online, here's 4 pieces of advice:

1. Stop treating writing as a talent, learn the frameworks
2. Don't outsource your voice, nobody understands your buyer like you
3. Layer content on top of referrals as a second channel, not a replacement.

The most experienced, smart, awesome operators are always the ones nobody can find online.

That's crazy!

Don't be that guy.

Smart people writing a LinkedIn post in 2021:

- Think of something you know
- Write it down
- Post it

The same people writing a LinkedIn post in 2026:

- Prompt it
- Run it through a humaniser
- Run it through a hook scorer
- Check it against Pangram AI detector
- Rewrite the hook
- Rewrite the hook again
- Run it through hook scorer again
- Schedule it for 8:14
- Repost it Thursday
- Wonder why it did nothing

The first list meant you had something worth saying.

The second list is what people do when they're not sure they have anything to say.

Here's the tool I use to find mine: https://lnkd.in/gdRwyaEm

Nothing makes me eye roll more than this:

“Don’t schedule your posts! It decreases reach!”

LinkedIn Gurus preach this advice CONSTANTLY.

But the biggest struggle for beginner creators?

Consistency.

Make it make sense.

I'll tell you, after 4 years and 2,394 posts:

If consistency is your enemy → automation is your BEST FRIEND.

I’ve made 2 tasks a non-negotiable, every week, for 4 years:

1. Write my week’s posts in one go → time block every Monday
2. Schedule posts at same time → using magicpost.in

This works for me, might not work for you.

But if your biggest problem is staying consistent?

Thank me later ✌🏼

P.S. be careful who you listen to. a nice guy called Ian McKenzie just yesterday posted (pictured) about a LinkedIn "guru" who, on a live webinar, advised their guests to never repost / reshare anyone's content because it "makes you look like a fan". guess what that "guru" asks their readers to do at the end of every post?

REPOST AND RESHARE 😂

just ridiculous.

5 years ago I moved from the UK to Cyprus. And right now, it's watermelon season which means one thing:

Watermelon JUICE.

I know this is LinkedIn and we don't share pics of food and what not because "this isn't Facebook!" but my god, this stuff is ridiculous when it's 35-40 degrees outside.

Chop it up, throw it in a blender, sieve out the pulp and what not, pour over ice and chug.

How are you ranking your fruit juices?

I think I have to put this #1 for me.

(this is the most sunday linkedin content ever...jeez. but at least it's not AI slop eh 😉)

P.S. i am a massive fan of ZARA HOME for their glasses and cups. little overpriced for the quality (their towels are HORRENDOUS) but how cool are these bad boyz??

Admit it. You're using AI to 'fix' your LinkedIn posts 🍻

But my advice (after teaching 3,000+ to write on LinkedIn):

If you're trying to fix everything about your LinkedIn writing at once, you'll quit within 6 weeks.

And look, I'm not calling you lazy.

It's simply because you can't learn 47 things at once and get good at any of them.

I know this after teaching 3,000+ individuals and business owners to write on linkedin over the last 4 years at mattbarker.xyz.

Here's how I coach my 1-1 clients:

1. Focus on one thing you're unsure about, per post
2. Practice, and nail, that
3. Build muscle memory so you do it every time

e.g.

Spend 2 weeks working on hooks.
Then 2 weeks working on CTAs.
Then 2 weeks working on structure.

Writing doesn't improve when you try to fix everything.

It improves when you stop trying to.

---

P.S. if you're struggling with writing on LinkedIn, I teach 14,500+ people how so they get more visibility and grow their reputation.

Every week day (for free) you'll get:

- a new fun way to write linkedin posts
- an easier, simpler approach to writing
- one little bit faster at writing posts

Get started for free at mattbarker.xyz.

My business goal: hit $300k in 2025. I'm at $325k.

Here's the monthly revenue breakdown (so far):

Jan → $17,936
Feb → $19,668
Mar → $12,336
Apr → $22,808
May → $16,614
Jun → $37,206
Jul → $41,286
Aug → $41,413
Sept → $28,101
Oct → $47,441
Nov → $40,757 (with BFCM still to come)

I have no co-founders, team or payroll.

All gone to me, the tax man + a few contractors along the way.

But I use cheap tools I use to save time / make money:

- ThriveCart easy payments for clients / customers
- Kit write and send 5 x emails/week
- magicpost.in to write, schedule, analyse LinkedIn posts
- Loom saves me 20+ meetings and 30+ hours/month
- Zoom to speak to anyone worldwide anytime
- Skool where i host my private linkedin writing club
- Calendly saves hours of back and forth arranging times

It's not always easy. But I love this little business.

Doing it on my terms, in my way.

Growing LinkedIn profiles with fast, easy and fun writing.

What else would you like to know?

Last week I had 4 posts hit 25k+ impressions. I'm actually finding it easier to get impressions than ever right now. Here's what you need to do:

Stop just posting expert / niche content.

I don't know why LinkedIn gurus / experts / whatever you wanna call them keep peddeling us to post about one topic.

Seems like complete nonsense to me.

Do this instead:

Open up your content pillars to Life, Expertise and Business.

Rotate between all 3.

1. Your Life posts will pop for impressions, while building trust in you as a human and show you're not AI.

2. Your Business posts will be up and down impressions wise, but you'll build more trust in you as a founder and how your business operates.

3. Your Expertise posts show competency and the method in which you solve your target audience's problems. This also builds trust in your method.

And finally:

Take this advice with a pinch of salt.

My inbound enquiries increased in July because I leant more into my Life pillar.

The reason is my ICP choose to work with me because:

- they align with my approach to life
- they align with my approach to business
- they trust that I know my stuff from years of following me

A by-product of all this was my impressions increased.

Lean into showing your audience you're a real human.

Talk about your life.

I dare ya!

But if you sit down to write and can't think of any ideas?

You're relying on your memory too much.

Here's how to unearth your best stories for LinkedIn posts: https://lnkd.in/gdRwyaEm

P.S. yes, my social commentary on Sam Altman's parenting approach is my most viewed post of 2026. how funny!

I'm 99% confident you'll agree with this:

Writing LinkedIn posts is TIME CONSUMING.

- over editing every single word
- second guessing yourself
- staring at a blank page
- writing drafts + never posting them

Well, I have a dirty lil secret for you:

I don't always write LinkedIn posts from scratch.

Because I repurpose my best posts.

The strategy is simple:

Do more of what worked. Save time writing.

Here's my exact 15 step process to repurpose my best LinkedIn posts (in under 10 minutes):

1. Go to magicpost.in
2. Go to Metrics
3. Select last 30 days
4. Sort by likes
5. Click on a post
6. Click Save as template
7. Go to New post
8. Select Template mode
9. Find the template you saved
10. Click Use this template
11. Select Close similarity
12. Write an opinionated subject, 5-10 sentences
13. Click Generate a post
14. Tweak and edit to make it ‘you’
15. Schedule to post

This saves me hours every week writing LinkedIn posts.

I just need to do more of what works.

But now it’s your turn.

You should try this with magicpost.in if you’re:

- A ghostwriter wanting to grow your client’s profile
- A solopreneur wanting to get more engagement
- An employee wanting to quickly write + post content
- A consultant wanting to scale your LinkedIn posts

Or if you’re struggling for time writing your LinkedIn posts.

(we've all got lives to live and money to make!)

Re-use your best posts → save hours on writing.

P.S. get 70% off the magicpost.in yearly plan and 40% off the monthly plan, for life with code 'MATTBF10'.

After 4 years writing on LinkedIn, I know:

Being 100% original, all the time, is HARD.

- feels like everything already exists
- why listen to me when it’s been said before?
- i’m not creative ALL the time
- my own ideas don’t work as well as other writers’

So I’ll let you in on a little secret.

I’m not 100% original all the time.

Because writing that already worked, is already proven.

So the best strategy is:

Do more of what worked.

Here’s my exact 15 step process to keep writing banger post after banger post and keep getting more LinkedIn post engagement (without needing to be 100% original every time):

1. Go to magicpost.in
2. Go to Metrics
3. Select last 30 days
4. Sort by likes
5. Click on a post
6. Click Save as template
7. Go to New post
8. Select Template mode
9. Find the template you saved
10. Click Use this template
11. Select Close similarity
12. Write an opinionated subject, 5-10 sentences
13. Click Generate a post
14. Tweak and edit to make it ‘you’
15. Schedule to post

This process MASSIVELY increases my odds of hitting another big post.

And I don’t need to be 100% original.

I just need to do more of what works.

But now it’s your turn.

You should try this with magicpost.in if you’re:

- A ghostwriter wanting to grow your client’s profile
- A solopreneur wanting to get more engagement
- An employee wanting to quickly write + post content
- A consultant wanting to scale your LinkedIn posts

Or if you’re struggling for engagement on your LinkedIn posts.

(because who isn’t in 2025, eh?)

Re-use your best posts → get more engagement, faster.

LinkedIn are beta testing a "boost post" feature.

So I asked my email list of 15,432 what they thought:

- "i tried it on sunday $16 for 2 days. no obvious roi yet"
- "tried it and didn't get a bean!"
- "total bs and a waste of money"
- "waste of money"

What are your thoughts?

I run a $300k/year one person writing business.

But I am TERRIBLE at planning. TERRIBLE.

If you asked me:

“Hey Matt, what projects do you have in the pipeline?”

I’d say something like:

“I barely know what’s for breakfast tomorrow. Not a clue. You?”

🙃

I’ve been using Notion since 2022 as a place to:

- keep important numbers for my business
- document and write out business systems
- make free and easy landing pages

And that’s great. It’s helped me a lot.

But…have you seen the new Notion Agent?

It’s an AI Agent at the bottom right of the screen.

I thought I’d mess around with it for 5 minutes.

And what the actual F…

Here’s what I did (and it literally has blown my mind):

(no seriously, my mind is now in 1,759,408 tiny pieces)

1. Opened up the Notion Agent

The button looks like a funny little man with a moustache. Kinda like the Pringles dude. Except it’s not. I clicked that which opened up a chat box.

2. I told it what I wanted

Because I’m terrible at planning, I wanted to create a project dashboard where I can log, manage and progress projects. E.g. launching a new course.

This is what I prompted it:

“i want you to create a project tracking dashboard that i can use to create, manage and progress important projects for my one person writing business. for example, i want to launch a new educational video course in January / February 2026. it’s now october 2025. i will be taking christmas time off (around 2 weeks). but i want to be able to have a dashboard where i can see timelines and deadlines of what i need to execute and by what date so i can launch this course. this project is one example.”

3. I sat back and watched

The moustache dude started doing it’s thing. I literally just sat and watched it. Took a couple sips of my oat cappuccino.

And I sh*t you not…

The images below are what it created for me.

It created:

- a projects master database
- a timeline of projects by date
- a kanban card style drag and drop dashboard
- a full individual task database
- a calendar view with tasks mapped out by day
- another kanban card style dashboard, but for tasks

Do you understand how long this would’ve taken me?

Legit, 2+ hours?

But it took TWO MINUTES with this Notion Agent.

WTF.

Anyway, BRB as I’m now a master planner all of a sudden.

Game changer, man!

You gotta try this: https://lnkd.in/eY3d3JK8

#NotionPartner #NotionAI

A few weeks after getting a tattoo of my daughter's name, I still can't stop looking at it. Best money I've ever spent.

Although it did mean staying out of the pool and the sun for 2 weeks in a Cypriot summer, which was an absolutely stupid bit of planning on my part 😂

Here's the reason I'm telling you this on LinkedIn:

Every time you read something like this, you know me a bit better than you did 30 seconds ago.

- Maybe you're a parent.
- Maybe you also make daft decisions in July (the sun'll do that to ya).
- Maybe you run a business, like me.

That's how trust gets built.

Not exclusively with tips and step by step guides.

Most people won't write this stuff because they don't think it counts for anything.

But it counts WAYYY more than the tips do.

And if you're sat there thinking "nothing interesting happens to me", that's not true.

You just haven't looked properly.

Here's a free tool I built (and use) that looks for you: https://lnkd.in/gdRwyaEm

Have a great day folks ✌️

In the last 30 days I closed 3 new 1-1 clients, but:

0 cold DMs sent
0 pitches made
0 sales calls

They all came to me.

Here's how:

1. One joined my community, Your Next Post on a free trial. Asked me for feedback on a post. I gave it (properly). A week later one of his posts blew up and he DM'd me: "what's the natural next step to work with you?"

2. Another one joined my community. Spent a couple of months getting feedback and advice from me. Then replied to an email because he had already decided I was the person to help grow his consultancy business.

3. One replied to an email, joined my 4 week bootcamp and realised halfway through that his real problem was positioning and communicating that in his messaging. Asked to fix it with me.

I chased none of them.

Which is weird, because it feels like everyone assumes high ticket clients come from grinding away at one lead for weeks / months / years.

Following up, pitching, working the lead etc.

Until they FINALLY "cave" and sign up.

But mine come from the COMPLETE opposite.

- I write content
- I write emails
- I invite people into whatever I'm running

By the time someone reaches out, they already know:

- how I think
- how I work
- whether they want in

There's nothing left to sell.

And the conversation is basically just confirming alignment and taking the order.

That's the whole game:

1. Do the selling in the content
2. Make the conversation a formality

If you're:

- a consultant / agency owner / founder
- experienced and good at what you do
- but you're absolutely invisible for it online

And your pipeline only fills when you're the one out there chasing it, start here: https://lnkd.in/gcw3Crgh

Your Next Post is my writing community, where:

- You post
- I give you feedback

You learn to write content that brings the right clients to you, so you're chosen instead of chasing.

The sooner you start, the sooner the asset works while you don't.