Chase Dimond

Clients do not come first.

Employees come first.

If you take care of your employees,

they will take care of the clients.

Credit: Richard Branson

You can learn any skill in 1 year.

But character? A lifetime to develop.

The best employees stand out through integrity, curiosity, creativity, and a willingness to learn.

In the long run, these qualities matter more than their experience.

If you invest in people with the right character and create a safe space for growth, the skills will come naturally.

Here’s what to look for:
1️⃣ Humble Confidence – Admitting mistakes while standing your ground when it matters.
2️⃣ Emotional Intelligence – Navigating stress and conflict with composure.
3️⃣ Accountability & Reliability – Owning responsibilities and delivering on commitments.
4️⃣ Integrity & Conviction – Acting ethically, even without recognition.

A resume shows what someone knows.

Character defines what they’re capable of.

Hire wisely.

♻️ Repost if this resonates with you.

Credit: Octavian Toader

Bad copywriting: ”5GBs of storage”.

Great copywriting: ”1,000 songs in your pocket”.

Sell the benefits, not the features.

Follow Daily Copywriting to become a better copywriter ✍️

Miss Excel is making over $5,000,000 every year from Tiktok. WTFFFF

Over the last 2 years, she’s generated:

$10,000,000+ in earnings
50,000,000+ TikTok views
901K TikTok followers
722K IG followers

Kat Norton (Miss Excel) went from a few viral TikTok videos to a partnership with Microsoft, private labeling for Fortune 500 companies, and now selling her courses to over 16,000 people.

Her story goes a little like this...

Kat came from a consulting background helping banks improve their security.

Unlike most of her colleagues she LOVED working with excel. She was regularly asked to train the basics & even advanced functions to her peers.

Around March 2020 Kat started working from home & had a bit more spare time on her hands.

After some initial hesitation, she used this time to post a few TikTok videos about fun excel hacks.

Her account immediately took off.

As of today, her

1st video has 44.6k views
2nd has 31.4k views
3rd has 39k views
4th has 233k views

Shortly after that 4th video the CEO of an IT company reached out asking Kat to make training videos for his clients.

These were Kat’s first dollars of revenue after only 1 WEEK of creating on TikTok.

From her first video in June 2020 to her 121st video in October 2020, she generated 10M views.

This caught the attention of Morning Brew who reached out to cover Kat’s story.

They asked Kat if she had anything to promote/sell which she didn’t have at the time.

Over the next 2 weeks, she sprinted & built an excel course to sell to millions of Morning Brew readers.

Over the next 6 months a similar process repeats…

A. Make viral content
B. Get promoted by larger publications
C. Sell courses

By April 2021, she hit her first $100K month and started consulting with Microsoft to help them teach users about other Microsoft Office products.

Here’s a breakdown of her revenue streams:

1/ Courses…

Over 16,000 students have bought her courses with an AOV of ~$450. We can assume here she’s made ~$7.2M.

This calculation doesn’t factor in those students buying multiple courses.

2/ Microsoft Partnership

Microsoft partners and promotes live trainings led by Kat for large corporate customers who sign up hundreds of employees at a time.

Kat - “Our events are like fun excel concerts!”

3/ White labeling courses

Large fortune 500 companies have come to Kat asking for Excel trainings specific for their brand.

It’s the exact same content she’s already teaching in her courses, so she adds the company’s name & logo throughout the course to make it branded.

This is her checklist to go viral on TikTok:

Quality > quantity: She wants every video to be amazing and doesn’t play the numbers game of social media.

Storytelling component: Kat’s most viral videos involve her dressing up as multiple characters interacting with each other.

Fast Paced content: TikTok rewards content with high replay rates, the more times a video is replayed the wider of an audience it will reach.

Credit Nick Shackelford

Everyone’s using ChatGPT.

But almost everyone's STUCK in beginner mode.

10 techniques to get massively ahead with AI:

(cut-and-paste these prompts)

Credit: Rob Lennon

And for the best AI content on the Internet, go follow AI Evolution

ChatGPT has changed SEO forever.

However, many SEO specialists and content creators don't use it.

I'm using it daily now. This is how.

Credit: Alek Asaduryan

And for the best AI content on the Internet, go follow AI Evolution

Trust isn’t given—it’s earned by defending your people.

Are you earning it? 👇

Great leaders don’t just manage—they defend, support, and advocate for their teams.

Here’s why standing up for your people is non-negotiable:

✅ Builds trust
↳ When employees know their leader has their back, they reciprocate with commitment and effort.

✅ Boosts morale
↳ A defended team is a motivated team. Recognition and support fuel engagement.

✅ Improves performance
↳ Advocacy removes roadblocks, allowing employees to focus on doing great work.

✅ Reduces turnover
↳ People leave bad bosses, not bad jobs. Strong leadership fosters loyalty.

✅ Encourages collaboration
↳ When employees feel safe and valued, teamwork thrives.


How to Advocate for Your Team Effectively:

1️⃣ Listen actively
↳ Understand their challenges before making decisions.

2️⃣ Communicate their value
↳ Make sure higher-ups know the impact your team delivers.

3️⃣ Stand firm when needed.
↳ Push back on unrealistic expectations or unfair treatment.

4️⃣ Invest in their growth.
↳ Defending your team includes championing their development.

5️⃣ Be present and available.
↳ Leadership isn’t just about strategy—it’s about showing up.

The Cost of Passive Leadership
↳ Neglecting advocacy leads to disengagement, toxic work culture, and high turnover.
↳ Just look at companies where management fails to back their employees—the results are clear: poor morale, declining performance, and an exodus of talent.

Challenge for Leaders:
↳ This week, take one concrete action to advocate for your team—whether it’s recognizing a job well done, addressing a concern, or ensuring they have the resources they need.
↳ Small acts of advocacy create long-term success.

Strong teams need strong leaders.
Be the leader your team deserves.

❓ What’s one way a leader has stood up for you that made a difference?
Drop your thoughts below!

Credit: Dr. Chris Mullen

Underrated marketing skill:

Knowing how to flip the conversation so that marketing is seen as an investment instead of an expense.

— Christine Johnson

The biggest shift in my thinking?

Realizing I don’t know as much as I thought.

Sounds obvious.

But it changes everything.

You listen more
You assume less
You explore instead of defend

And suddenly.

You start learning faster.

Because you’re open again.

Not protecting your ego.

But expanding your perspective.

Image credit: mindfulmaven_ on Twitter/X

RIP to Paid SEO Tools.

ChatGPT Plugins are changing the SEO game.

Here are 5 ChatGPT SEO Plugins you don't want to miss:

Credit: sharyph_ on Twitter

#seo #ai #chatgptplugins

Everyone’s using ChatGPT.

But almost everyone's STUCK in beginner mode.

10 techniques to get massively ahead with AI:

(cut-and-paste these prompts)

Credit: Rob Lennon

P.S. Rob (the AI Whisperer) has an awesome course that teaches breakthrough techniques on using AI to write and create authentic, original content at a speed and quality level that no one else can match.

1,415+ people have already taken advantage of his fast-paced on-demand course and AI/GPT-powered writing system.

More info here: https://lnkd.in/gTV5HAR4


P.P.S. Follow AI Evolution for the best AI content on the Internet.

This is INSANE 🤯

AI shows celebrities with their younger selves.

Credit: @wanli205 on X

Stop taking loyal people for granted.

They won't tell you when they break.

A message I learned after losing the most dedicated person on my team:

- Not to burnout.
- Not to competition.

But to something worse:

The death of caring.

Here's what nobody tells you about loyalty:

It's the silent force that:

- Powers innovation when nobody's watching
- Defends your vision in your absence
- Builds empires from empty rooms

But loyalty has a breaking point.
And it's not where you think.

The danger signs most miss:

1. The Extra Mile Markers 🚩
↳ Monday enthusiasm becomes Monday efficiency
↳ "How can I help?" becomes "What's required?"
↳ Passion projects turn into pending tasks

2. The Loyalty Tax 💔
↳ Going above becomes the new baseline
↳ Excellence becomes expected, not exceptional
↳ Being reliable becomes being taken for granted

3. The Silent Shift 📉
↳ Partnership downgrades to participation
↳ Commitment converts to compliance
↳ Trust transforms into transactions

But here's the truth:

Loyalty, when nurtured, is your ultimate competitive edge.

How to keep it alive:

1. The Recognition Reset 🌟
↳ Celebrate the consistent, not just the spectacular
↳ Acknowledge the process, not just results
↳ Prize reliability as much as innovation

2. The Trust Triangle 🔺
↳ Give before you take
↳ Listen before you lead
↳ Protect before you project

3. The Loyalty Loop ♾️
↳ Build bridges before you need them
↳ Make caring a two-way street
↳ Turn appreciation into action

Because when loyalty thrives:

- Teams move mountains
- Innovation flows naturally
- Culture becomes unbreakable

Remember:

❌ Loyalty isn't about length of service
✅ It's about depth of commitment

Don't wait until your best people stop caring to start showing you care.

What's your experience with loyalty in leadership?

Credit: Eva Gysling, OLY

25 ChatGPT Prompts to 25X Your Email Copywriting Results

From a $100M+ Email Marketer & Copywriter

If you want the written version of this post that you can use to copy and paste these prompts into ChatGPT, go here: https://lnkd.in/gcX9gc96

Just a reminder of why good design is important:-)



Credit: Jackson Yew

#design #marketing #marketingtipsforbusiness #marketingtips

The Holygrail of Copywriting Frameworks

Never write from scratch again ❌

Use one of these frameworks below to “assemble” your copy.

Writing is 10x easier when you do this.

— If you found this helpful, please leave a comment and let me know.


Join 74,346 copywriters & marketers who benefit from my FREE copywriting newsletter —> https://lnkd.in/g8E4RRRJ


Inspired by infographics Nicolas Boucher has created in the finance space.

ChatGPT is tip of an iceberg

10 AI websites that will help you write Better and Faster:

Credit: @TheDevinSwan on Twitter

And for the best AI content on the Internet, go follow AI Evolution

P.S. We're starting an AI newsletter soon, make sure to join so you don't miss it: https://lnkd.in/ebqZbGXi

What people think copywriting is:

- Writing

What copywriting actually is:

- Researching
- Asking questions
- Understanding
- Checking swipe files
- Coming up with angles
- Structuring the copy
- Writing

Writing is just the tip of the iceberg.

P.S. Follow me for daily copywriting tips.

P.P.S. Join 38,000 copywriters and marketers who subscribe to my email marketing and copywriting newsletter: https://lnkd.in/gyDfE2H

Copywriting Tip:

Don’t write like you’re selling something, write like you’re having a conversation.

You’ll sell more.

And make sure you're following me Chase Dimond to receive daily copywriting tips just like this one.

Copywriters:

Here’s a table with 100 captivating power words and phrases for headlines, organized into five columns for easy reference.

Bookmark this one!


P.S. Join 74,346 copywriters & marketers who benefit from my FREE copywriting newsletter —> https://lnkd.in/g8E4RRRJ


#copywriting #copywritingtips #copywriter

ChatGPT is the most powerful tool in the world.

But most people are using it wrong.

Here are 5 MORE prompts you can steal to 10x your email copywriting results 👇

1. “Please write an email marketing campaign using the 'Consistent-Contrasting' framework to convert leads into customers. Use a consistent message or theme throughout the copy, but incorporate contrasting language or images to draw the reader's attention and keep them engaged. Include talking points such as [product/service], [unique selling point], and [desired action].“

2. “Write an email marketing campaign using the 'Strong-Weak' framework to persuade [ideal customer persona] to take action. Use strong language and images to emphasize the benefits of our [product/service], but also acknowledge any potential weaknesses or limitations in a transparent and honest way. Include talking points such as [unique selling point], [pain point], and [desired action].“

3. “Using the 'Emotion-Logic' framework, please write an email marketing campaign that connects with [ideal customer persona] and creates desire for our [product/service]. Use emotional appeals to connect with the reader, but also use logical arguments to convince them to take action. Include talking points such as [emotion], [pain point], and [desired action].“

4. “Craft an email marketing campaign using the 'Personal-Universal' framework to make our [product/service] relatable to [ideal customer persona]. Use “you“ language and address their specific needs and desires, but also connect our product to universal human experiences and values. Include talking points such as [unique selling point], [pain point], and [desired action].“

5. “Write an email marketing campaign using the 'Urgency-Patience' framework to encourage [ideal customer persona] to take action. Create a sense of urgency to encourage the reader to act now, but also remind them that using our [product/service] will bring long-term benefits that are worth waiting for. Include talking points such as [unique selling point], [pain point], and [desired action].“

6. Follow me Chase Dimond for cutting edge insights on email marketing and copywriting.

Successful people don't hate on other successful people, they study them…

People who are truly confident in themselves admire others' success.

Remember:

Insecurity breeds jealousy.
Their success does not mean your failure.
Rather than compete with others, learn from them.

Smart people are not jealous of someone who is doing better than them. 
They are inspired to find out how they did it.

Don't compare your Chapter 1 to someone else's Chapter 10.
Compare yourself to who you were yesterday and learn from those ahead of you.
This is the way!

Image credit: Brandon Bornancin

Many people feel scared when this moment comes:

Someone joins your team who is better than you.

Love how Igor Buinevici  breaks this down in his post.

The higher the position, the bigger the fear.

Yes, it can feel like a threat.

But think again.

Having access to smarter people is a blessing.

Which company will achieve more:

The one where the manager hires mediocre people,

or the one that hires just top stars?

Doers, believers, and hungry to learn and work.

The answer is clear.

The top people:

Bring new ideas and fresh perspectives.

Can teach you so much.

Drive companies to new heights.

Their strengths can lift the whole team.

You grow when you surround yourself with talent.

It’s an opportunity to learn and improve.

Embrace their skills.

Together, you can achieve more.

Remember, success is not a competition.

It’s about collaboration and growth.

So, don’t be afraid.
Celebrate their talent.
We’re all on the same journey.
Welcome them with open arms.
Help them thrive; one day, they will help you.

♻️ Repost this so others can see this too!

Marketing planning vs marketing reality.

The plan: luxury.
The budget: survival mode.

That gap is where a lot of marketing teams struggle.

Not because the idea is bad.
But because the math doesn’t match.

The vision is huge.
The budget is tiny.
The expectations are massive.

So everyone quietly hopes it will work.

But marketing isn’t magic.
It’s a system.

Inputs create outputs.

If the resources don’t match the goals, the system breaks.

The fix isn’t “work harder.”
The fix is alignment.

Your plan, budget, and expectations need to live on the same planet.

Because a yacht strategy with an iron budget usually leads to one thing:

A team trying to do cruise-ship results with duct tape.

Marketing is a relationship.

Help people, they’ll help you.

Be transparent, they’ll respect you.

Be useful to people, they’ll buy from you.

Crazy how many marketers don’t get this right.

Some years test your patience more than your strategy.

Not every year is about scaling fast, hitting every goal, or breaking records.
Some years are about surviving the turbulence and learning who you are when nothing goes as planned.

Those seasons don’t define your losses - they define your foundation.

Because:

👉 The lessons learned in difficult years become the instincts you rely on in successful ones.
👉 The resilience you build under pressure becomes the quiet strength that carries your team.
👉 The humility gained in setbacks makes you a better leader when you rise again.

You don’t lose when progress slows.
You build depth, discipline, and direction.

Growth doesn’t always look like expansion.
Sometimes, it looks like endurance.

Some years you win.
Other years - you build the person who will.

Image credit: UpSkillYourLife on Twitter/X

Follow me Chase Dimond to become a better marketer 🚀

Follow me Chase Dimond to master email marketing in 2023!

One marketing advice that I wish somebody told me earlier-

STUDY PSYCHOLOGY

Credit: mia_unhashed on Twitter/X

Smash that like button if you agree:

Copywriters,

Here are 6 copywriting techniques you can leverage for your sales pages.

What else would you add?

And please REPOST this to help someone in your network benefit from it, thank you!

How to write good copy:

1. Research
2. Research
3. Research
4. Write
5. Rest
6. Rewrite
7. Rest
8. Rewrite
9. Publish

Do these in order and your copy will convert.


P.S. Join 74,346 copywriters & marketers who benefit from my FREE copywriting newsletter —> https://lnkd.in/g8E4RRRJ

5 Tips to Become a Better Copywriter in 3 minutes or less:

Hot take: Employee wellness isn’t a program, it’s a business strategy.

Healthy employees are happier, more productive, and drive better results.

Move beyond the occasional wellness workshop. It's about daily practices, not yearly events. Wellness should be woven into the fabric of your company culture.

When wellness is a priority, you're investing in your team's overall well-being. It’s a commitment that reflects in every meeting schedule, every deadline, and every company policy.

Wellness initiatives? They’re good. A culture of wellness? That’s better.

So, when the workload piles up but wellness takes a back seat, it’s time to reassess. Your team's health is not a box to be checked off, it’s a priority.

Companies, let’s make wellness a part of our strategy. It's about fostering a culture that energizes, not drains.

The payoff? A motivated, energetic team that brings their best to work.

And that, is a step towards a better work environment. For all parties involved.

Let’s transition from token wellness gestures to a sustained culture of care. It’s not just about health, it’s about fostering a supportive environment where everyone thrives.

Marketing Tip:

If your pitch starts by talking about your product/service, try again.

Focus on your customer first.

What benefit(s) will they get from your product/service?

Answer this and it'll perform 100x times better.

People LOVE bonuses.

P.S. Follow me for daily marketing gems just like this.

10 viral copywriting tips that'll teach you more than any writing class.

And follow me Chase Dimond to become a better copywriter.

Follow Daily Copywriting to become a better writer 🚀

We've been sold a version of "the good life" that's mostly marketing.

As humans we are wired for "more".

We want a bigger salary, a higher title, a louder lifestyle.

We are in the neverending search of the next best thing - the constant upgrade.

(Credit to Luke Tobin)

Every time I scroll, I’m subconsciously comparing my "behind-the-scenes" to someone else’s "highlight reel."

It’s an exhausting game where the goalposts are constantly moving.

But now I realise that "peace" isn’t something I’ll find in the next upgrade, it’s something I have to actively protect from the noise.

I had to stop looking at what everyone else was doing and start looking at what I’ve already built.

Here are 5 tips I use to protect my peace and stay grounded:

1. The "Reverse Bucket List":
- Once a month, write down 5 things you already have that you once prayed for.
- It shifts your brain from "acquisition mode" to "appreciation mode."

2. Mute the Noise:
- If a specific account makes you feel "behind" or "less than," mute them for 30 days.
- You don't need to unfollow, but you do need to protect your subconscious from constant comparison.

3. The 24-Hour "Want" Rule:
- Before making any non-essential purchase (the "constant upgrade"), wait 24 hours.
- Usually, the dopamine hit fades, and you realise you’re already content with what you have.

4. Schedule "White Space":
- We schedule meetings and workouts, but we rarely schedule nothing.
- Block out 30 minutes on your calendar for "unstructured time." No phone, no goals, just being.

5. Audit Your "Shoulds":
- Take a look at your to-do list and cross out anything you’re doing only because you feel you "should" to keep up appearances.
- If it doesn't add to your peace, it’s a candidate for removal.

Success isn’t about what you add to your life.

It’s about what you’ve managed to remove: stress, noise, and the need for external validation.

You’ve survived 100% of your hardest days to build the life you have right now.

Protect your peace, it’s the rarest thing you own.

Writing a piece of copy?

Here’s how to spend your time:

- 70% research
- 20% writing
- 10% editing

This is how you write high-converting copy.

The 10 Copywriting Frameworks Cheat Sheet

In this PDF, I cover 10 of my favorite copywriting frameworks that’ll help you write copy easier and copy that’ll perform better.

For each framework, you’ll learn what it is, an example of how it can be applied, and a bonus ChatGPT prompt.


P.S. Join 74,346 copywriters & marketers who benefit from my FREE copywriting newsletter —> https://lnkd.in/g8E4RRRJ

Marketers,

Here’s a table with 6 copywriting formulas for writing effective ads.

Bookmark this!

Want to see what real scroll-stopping content looks like?

Watch this video Tim Gray made for me.

This is what happens when bold ideas meet smart execution.

Your audience won’t forget it.


P.S. Follow me, Chase Dimond, for best-in-class marketing & copywriting tips.

Marketing is a relationship.

Help people, they’ll help you.

Be transparent, they’ll respect you.

Be useful to people, they’ll buy from you.

Crazy how many marketers don’t get this right.

P.S. Join 74,346 copywriters & marketers who benefit from my FREE copywriting newsletter —> https://lnkd.in/g8E4RRRJ

#marketing #relationship #helpingyouhelpothers

Copywriters:

Here’s a wheel chart with 150+ emotion-triggering words you can use in your copy.

Bookmark this one!


Credit: Geoffrey Roberts

This is how you win 👇

P.S. Follow me for strategies on how to win in business and life. Plus copywriting and email marketing tips.

5 Tips to Become a Better Marketer in 3 minutes or less:

Marketing is a relationship.

Help people, they’ll help you.

Be transparent, they'll respect you.

Be useful to people, they’ll buy from you.

Crazy how many marketers don’t get this right.

#marketing