Debonkar Roy

Mukesh Ambani is set to charge Rs 2 per day for JioCinema!

After IPL 2023, JioCinema is set to launch 3 exclusive plans with 4K content quality.

JioCinema is also going to be rebranded as JioCinema Premium or JioVoot.

Here is the total breakdown of the 3 plans:

- Daily Delight:

Rs 2 per day which is a 93% discount from its actual plan of Rs 29. It'll allow streaming on 2 devices.

- Gold Standard:

Rs 99 for 3 months which is also available at a discount from Rs 299. It'll support 2 devices.

- Platinum Power:

Rs 599 for 12 months which is available at a discount from original plan of Rs 1199.

It'll also support up to 4 devices and offer an ad-free experience.


Mukesh Ambani has recently hired Kevin Vaz, Head of Network Entertainment business of Disney Star as Viacom18’s CEO.

He joined the list of 12+ top executives who quit Disney Star to join rivals like JioCinema.

Now, Viacom18 is India’s 4th largest media network in revenue (Rs 4146 Cr) after,

- Disney+ Hotstar (Rs 17481 Cr).
- ZEE (Rs 8430 Cr).
- Sony Pictures Entertainment (Rs 6747 Cr).


Here is Reliance's 3 strategies to push Viacom18 to the top:

1. Original Content:

It's releasing 100+ films and web series in different languages by May end to keep users engaged.

It's competing with Netflix and Prime Video.

2. Hired Brand Ambassadors:

It appointed Rohit Sharma as its brand ambassador who was the face of Star Sports recently.

3. Value addition:

It's investing Rs 3000 Cr to boost subscription and ad revenue.


PS- JioCinema has already achieved 5.5 billion views on 1st week of IPL. So it's dreaming big!


Will you pay for JioCinema?

Do you think JioCinema will disrupt the existing players with same FREE strategy?

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#india #business #strategy #brand #startup

Ishan Sharma turns 21 today!

With a $35K loan in 2019, he had no money and no friends.

He failed to crack IITs and had no purpose in life.😔

He got admitted to BITS Pilani Goa in electrical engineering.

But he wanted to do things on his own.

Then the change happened.🔥

He met his seniors, explored topics and founded Pod Infinity in 2020.🚀

Later, he joined a BITSian startup codedamn as a marketing manager.

He worked there for free!😉

He also became a video creator at GeeksforGeeks and an educator at Unacademy.

Now, he runs his startup called MarkitUp.😎

He's the author of book “Crush it on LinkedIn“, a creator with 800K+ followers, an investor, a developer and a dropout.⚡

He has earned 3 Cr in a year at the age of 20!

He has worked with almost every startup, you name it!👀

P.S.- Hey Ishan, thanks for being an example.

Happy 21st Birthday to you!🎂

Did you know his story?✨

Do you love his content?❤

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#marketing #motivation #failure #startups #linkedinforcreators

Reliance Jio is working with IIT Bombay to launch Bharat GPT!

As Mukesh Ambani’s elder son Akash Ambani attends IIT Bombay’s annual fest, he reveals Jio’s plans to launch an operating system for TV.

Bharat GPT is a large language model (LLM) which is specified for India’s needs.

Jio is working with Professor Ganesh Ramakrishnan, from the department of CSE at IIT Bombay, on LLM-based solutions for businesses like telecom and retail.

Apart from IIT Bombay, other IITs from Hyderabad, Kanpur, Madras, Mandi as well as IIIT Hyderabad and IIM Indore are also working on this Bharat GPT project.

After setting the foundation of Viacom18 in 2023, Jio aims to create a whole ecosystem in the industry and shape Jio 2.0.

It is set to use AI not only in AI but also across industries like media, commerce, communication, electronics and others.

As of now, Bharat GPT program is only at its beginning stage where it completed the analysis with LLMs and generative AI.

Jio has already taken the first mover advantage in 5G, so it is set to provide offers like 5G stack for big businesses in 2024.

P.S. - On the other hand, Jio is acquiring a 51% stake in the partnership with Disney’s India business, it’s a crucial step forward.

It'll be interesting to see how it leverages the same in future!


Is AI going to be a masterstroke for Jio 2.0?

Do you think Bharat GPT can transform our television experience?


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#artificialintelligence #india #strategy #technology #innovation

India bids TATA to its brightest jewel, RATAN TATA!

3 days ago, he rejected rumours about his health on social media and relieved all of us that he was in good spirits.

As he was undergoing medical checkups because of his age-related medical conditions, it seemed a normal routine for him.

But God has other plans.

Yesterday, at Mumbai’s Breach Candy hospital, he left us alone in this materialistic world and departed for heaven.

Here are 10 lesser-known facts about India’s most legendary businessman:

1. After his parents' separation at a young age, Ratan Tata was primarily raised by his grandmother, Lady Navajbai Tata.

He faced bullying in school for his parents' separation.

2. During World War II, his grandmother sold her jewellery to help the Tata Group maintain employee salaries when business was affected.

3. He studied architecture at Cornell University and worked with an architecture firm in Los Angeles. He wanted to be an architect.

4. Early in his career, he turned down a job offer from IBM to join the Tata Group.

Initially, he was hesitant to join the family business and later JRD Tata convinced him to return to India and join the Tata Group.

5. In his 20s, he nearly got married to someone in Los Angeles, but the relationship didn't work out as he had to return to India.

6. He was a trained pilot and was the first civilian in India to fly an F-16 Falcon fighter jet in 2007.

7. When he joined Tata Steel his first job involved shovelling limestone and handling the blast furnace.

8. Ford Motor Company had mocked Ratan Tata when he tried to sell them the struggling Tata Motors. A few years later, Tata Motors acquired Jaguar Land Rover from Ford and saved their business.

9. During the 26/11 Mumbai terror attacks, he stood at the entrance of the Taj Hotel, supervised relief operations, and visited injured employees.

10. He was a passionate dog lover and has set up a special 9,000-square-foot dog adoption centre in Mumbai called 'Bombay House.'

In his words, “I don't believe in taking the right decisions. I take decisions and then make them right.“

Though Ratan Tata did not leave behind any son or daughter to take his lineage forward, he has inspired crores of us to take that responsibility.

He was not just a mentor, businessman, leader, speaker, advisor, or the pride of a nation, he was truly a legend!

He is even the God for crores whose lives he has saved to date!

We will miss you every day.

You will live in our hearts forever.

P. S.- Rest in peace legend. Heaven will be blessed to have your presence!


Did his journey inspire you in life?

What is one takeaway you picked from his journey?


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