Thank you for all the love and support here on LinkedIn. It's been quite the journey sharing our story. Here is what I've learned posting for almost seven years.
1.) Get your reps in, and learn from doing
My first post got seven likes, and one comment, and my second post got thirteen likes, no comments. It took months before I started getting real engagement. I tried every type of content from book reviews, to One Minute Boosts, to sharing my podcast and other podcasts, to news articles, to just overall thoughts on business. Most posts got very little traction. But I learned by writing, getting on video and by putting myself out there. For the first three years I posted every single day. Over 1,000 posts and I learned that I didn't need to post every day. If I was forcing content, it wasn't always best. So I focused on what posts did the best and stayed with that.
2.) Don't be afraid to quit doing something, to try something else
I recorded Real Talk videos for years sharing all the challenges behind the scenes. I was vulnerable but it forced me to put myself out there and helped with my communication. I stopped doing them after seeing they weren't great for the audience and stopped bringing me joy. I also stopped sharing my podcast and other podcasts. I focused more on sharing the lessons I learned as we built the Bananas with our fan experience and our culture. That's where I learned the most and found that most people were interested in understanding the journey and the why behind everything we were doing.
3.) Find your own style of posting
For some on LinkedIn, they share the most popular business stories and give their own insights. When I've done that, the posts have received thousands of views and my best engagement. But that's not my style. I like talking about what I know best. And for me that's the Savannah Bananas and our vision, mission and fan experience. Sharing how we look at creating attention, marketing dramatically different and how we create fans. This isn't the most viral content. But it's what I know, what I love and what gives me energy to share. So I will continue to learn and lean in on my own style.
Still some people say my posts are too long and they don't read. At first this discouraged me, but then I realized well then my content is just not for them. That's how I enjoy sharing and it gives me energy, and while it may not be best for most people, it works for me and that's important.
4.) Great leaders are great communicators
I've written over 300,000 words and that has helped me be a better communicator, by sharing what I've learned. It has helped me have conviction with my beliefs on business. I am a better speaker to our team, a better writer and overall a better leader because I pushed myself out of my comfort zone to share the journey.
As I share with everyone, JUST START. You learn by doing and the more you you do, the more you learn. So stop thinking about what you could do, and just start doing.