Devin Reed

Nobody wants the corporate version of you.

It’s a lie we tell ourselves for some reason.

It's okay to

Pitch the way you naturally speak.

Email the way to normally talk.

Be confident in YOUR style.

There’s no point in using industry jargon and buzzwords.

I’ve been there. And it doesn’t work.

People see through the corporate front and they mentally unsubscribe.

It’s boring and forgettable. It annoys your prospects because they KNOW it’s not real.

This took me forever to accept.

Until dawned on me...

No one was responding to my dry emails with perfect MLA formatting (I was an english major, it's all I knew!)

No one said “wow I never thought of it that way“ after regurgitating buzzword-riddled phrases.

Not once.

Once I let myself show glimpses of who I really am, people responded positively.

Prospects laughed at my funny but relevant analogies when pitching my product.

People approached me after presentations to ask “was that a true story?!” (Yes, especially the embarrassing ones).

These are the things that come naturally to me, but was afraid to show because of expectations of who “professional Devin“ should be.

Now I double down on it.

Don’t create a corporate version of yourself.

I promise that no one prefers it over who you really are.

Shoutout to the leaders holding the door open for the people behind them.

It's official! I'm a full time entrepreneur and Founder.

I decided to take my side hustle and make it a full time job.

When I started The Reeder seven years ago, I was making $30/hour as a freelance writer.

Now it’s a healthy 6-figure business. And I want to see how far I can take it.

Here's what I'm cookin' up...

✅ Marketing Consulting

I help SaaS marketers design and execute top-of-funnel content strategy that grow their audience, brand, and pipeline.

It's my passion and what I’ve proven I’m best at.

👀 DM me if you want to explore working with me.

✅ Media Company

The long term goal is to build The Reeder into a highly profitable content powerhouse.

I’m going to continue to grow and monetize my audience through sponsorships:

- My LinkedIn Audience (83,000+)
- The Reeder Newsletter (14,000+)
- Reed Between The Lines (Top 10% global podcast)

And information products:
- Content That Converts E-book
- Content Strategy for LinkedIn video course

👀 DM me if you want to sponsor

I'm stoked to start this new venture with Shali Rana Reed this week.

And of course I'll be sharing everything I learn along the way.

Time to make waves 🌊

Introducing Raazi Reed 💚

Baby is healthy. Vaishali Reed is doing well.

Dad’s happy.

If you've been chasing quota this week (or right now)

or a KPI, or a promotion...

I hope you get it. Sincerely, I'm rooting for you!

(And make sure you celebrate!)

But if you didn't... don't let it define you.

I just wrapped up Q1. I exceeded a lot of goals, and I missed a couple.

That's OK. I did my damn best.

“Left it all on the floor“ as they say. I proud of what me and my team accomplished. Wouldn't change a thing.

It's 4:10pm, and now I'm going to start my REAL job: Dad (and safety patrol) as Rumi learns to ride her new scooter.

Goals are great. They pay for bills (and scooters).

But don't lose sight of your WHY. You got bigger things goin' for you.

Catch y'all next week 👋🏻

Gong's newest Super Bowl commercial is here!

Check it out before the big game on Sunday.

(Volume on, but not too loud...)