It's finally happening.
TikTok is going after long-form content.
Their new 'series' feature will allow creators to paywall videos up to 20 minutes long.
Creators can charge anywhere from $0.99 - $189.99 for videos.
All revenue will go to creators during its beta.
Why is this smart?
They know they're not beating YouTube with traditional long-form.
So instead, TikTok is offering long-form as a monetization tool...
The most frequent criticism of the platform has been their inability to pay creators.
But recently, TikTok has been excelling with in-app purchases...
TikTok generated $350M from in-app purchases during Q4 of 2022.
(More than Snap, Instagram, Facebook).
There's potential here - this could work for some creators.
TikTok monetization is showing promise.
TikTok is going after long-form content.
Their new 'series' feature will allow creators to paywall videos up to 20 minutes long.
Creators can charge anywhere from $0.99 - $189.99 for videos.
All revenue will go to creators during its beta.
Why is this smart?
They know they're not beating YouTube with traditional long-form.
So instead, TikTok is offering long-form as a monetization tool...
The most frequent criticism of the platform has been their inability to pay creators.
But recently, TikTok has been excelling with in-app purchases...
TikTok generated $350M from in-app purchases during Q4 of 2022.
(More than Snap, Instagram, Facebook).
There's potential here - this could work for some creators.
TikTok monetization is showing promise.
