Preach, and you'll put your audience to sleep.
Try this instead:
Use word pictures.
Our minds think in pictures.
One good illustration is worth a thousand words.
Still not convinced? Check out these examples:
“As much chance as a gold-fish on a cat farm.”
“Like painting a battleship with a toothbrush.”
“The company with a good product that does not advertise is like a man who whispers to himself on a desert.”
Stir a familiar memory to make them see it as you see it.
Whenever possible, use word pictures.
I love this analysis by Robert Collier.
Did you know about word pictures?
If you did, when do you find them most useful?
Try this instead:
Use word pictures.
Our minds think in pictures.
One good illustration is worth a thousand words.
Still not convinced? Check out these examples:
“As much chance as a gold-fish on a cat farm.”
“Like painting a battleship with a toothbrush.”
“The company with a good product that does not advertise is like a man who whispers to himself on a desert.”
Stir a familiar memory to make them see it as you see it.
Whenever possible, use word pictures.
I love this analysis by Robert Collier.
Did you know about word pictures?
If you did, when do you find them most useful?
