Jacob Pegs

Magali sent me a message a few weeks ago.

“Record month. €41k. And a portion of it is now recurring.”

(A few days later I get another message: “dude…€46k now.”)

That recurring part though. That’s the one that got me.

Because she didn’t come to me broken. She came to me already winning - a full roster of 1:1 clients, a business that worked.

She just wanted a second gear.

So we bolted on her community, her custom digital product funnel, and an email strategy to sell her cohort alongside everything she already had.

The numbers moved. But that wasn’t the part I kept thinking about.

It was watching someone who was always on finally give herself permission to be off. Travelling. Resting. Feeling what recurring revenue actually feels like when it’s not all on you.

The biggest thing I took from working with her had nothing to do with strategy.

Personality-first positioning. That’s all Magali. I absorbed it, brought it into my own writing, and it changed how I see content.

She’s one of the sharpest people I’ve worked with. Full stop. And she’s got a heart of gold. 🙏

Her community is open now. 50+ members going deep on positioning and personality-first content.

Give her a follow and check it out. Link in the comments.

I’m always so grateful to be working alongside legends like her.

She would’ve gotten the results regardless.

I just helped her get there faster.

I’m 33.

My daughter was born last year. I held her in the hospital and felt like I was meeting her through glass.

Present in the room. Not present in myself.

I don’t have a “diagnosis” of sorts. I have the quieter version - the one where you slowly stop being a person.

In my 20s I called it ambition.

In my early 30s I called it responsibility.

Lately, I’ve stopped calling it anything. It was just the shape of my days.

I told myself I was building a life. I was renting one out, 12 hours at a time, to people who wouldn’t miss me when I was gone. And was trying to figure out how to balance the scales.

I feel a some guilt about those first weeks with her.

I never gave myself permission to be soft. Or slow. Or anything other than useful.

Maybe some of us have to lose ourselves once to find out what we actually want.

She’s still small. I still get to be the one who’s there for her every day.

And I’m grateful I turned things around.

To the founders in their early 30s telling themselves the cost is worth it - you won’t know in 8 years what you’ll wish you’d protected.

I’m still going through the motions some days.

But 3 day work weeks have become my thing.

Hard to start with.

Now I’m getting used to it.

Namaste 🙏

I live a very simple life.

2025 was a season of slowing down.

Having a baby changed our life around :)

It’s been incredible. Yet logistically challenging.

I take Wednesday & Friday off to have a different role. Probably the hardest role I’ve had to play.

Stay-at-home dad.

Because both my wife and I own our own businesses.

(She has a team of 12, so she’s got many more responsibilities)

But that means designing my business to fit around my life.

This is what it looks like:

- Only take client calls Mon, Tues, Thurs
- Reply to clients for 2h daily - empty inbox
- Start work day at 9, end at 2-3pm-ish
- Do hands on work in the morning when fresh
- Write all posts & emails every Friday & schedule

At the core I know…

- If I write a daily post.
- If I write a daily email.
- If I make a daily offer.

Those are my work non-negotiables to keep the engine running.

And now with low cost $5/day ads, I put fuel into the engine even when I’m not there (beautiful).

I have The (Dad) Funnel that does the heavy lifting for me once someone is in my orbit.

That way I get to be present.

This process has made my relationship with my wife better than ever.

Its made my relationship with my daughter amazing. I’m grateful to never miss a moment.

And I get time to do things I love to feed my mind, body, & soul.

Like serve incredible clients that challenge me daily, commit to a marathon, play music & doodle. And of course, take care of our 3 dogs and 3 cats.

To some that may be simple.

But I love our simple little life.

How to make $10,000 in a day on LinkedIn:

1. Make a crazy Claude lead magnet
2. Get people to comment ‘cLaUdE’ to get it
3. Show off how it replaced your existence
4. Never join my email list at jacobpegs.co
5. Add ‘SeNioR AI bRo’in your bio
6. Summon Greek Gods that send you $10k
7. Screenshot your $10k stripe account
8. Get sucked into the Bermuda Triangle
9. Rinse repeat

What else am I missing?

I made a bold decision, and it turned out to be the best thing I ever did…

In January, I scrapped 17 pieces of content I had scheduled.

That moment was pivotal for me.

Not because they were bad.
They were “good.”
Polished. Sharp. Scroll-stopping.

But none of them sounded like me.

They sounded like everyone I follow…
…everyone I’ve learned from.

And that was the problem.

It wasn’t until I posted a clumsy voice note
raw, unedited, kind of a mess …
and even did a bit of a meme thing
that people messaged me saying:

“This. More of this. It hit.”

That’s when it clicked:

It’s not about being louder.
Or smarter.
Or even clearer.

It’s about being truer.

Most of us start online trying to “do it right.”
Say the right thing. In the right format. With the right tone.

But eventually, that voice becomes someone else’s.

And when your voice isn’t yours…
No strategy can save you.

So I stopped performing.
Stopped trying to sound like a ‘bRaNd’ blueprint.
And started listening for my own signal again.

That’s what *frequency* is.
Not a tone. Not a tactic.
But your truth → expressed.

It’s not about volume.
It’s about resonance.

Are you posting as you… or the version you think people want?

Let’s talk about it. 👇

PS. Here’s a watermelon for no fwuaking reason, other than ily 🍉

I've been contemplating this lately. So I'm just gonna share it as it is:

You don’t become the new version by waiting to feel ready.

You become it by showing up as it before you are.

See, the gap between who you are and who you’re becoming isn’t closed by knowing more, learning more, or getting more confident.

It’s closed by acting like that person today.

You don’t earn the identity first, then act.

You act first. Then the identity catches up.

Every time you do the thing when it feels uncomfortable.

Every time you show up when no one’s watching.

Every time you move before you feel like the person who moves like that…

You’re not building a habit.

You’re becoming proof to yourself that you already are.

The version of you that takes action? Not more talented. They just decided to be that person and stopped negotiating.

The version of you that shows up fully? Not more ready. They just started before feeling ready.

The version of you that’s recognized, respected, and undeniable in your space? Didn’t wait for permission. Gave it to yourself.

And the moment you stop waiting to feel like that person and just start being that person:

Everything changes.

(At least it did for me)

Not because you finally figured it out.

Because you finally stopped waiting.

You were always capable.

You just weren’t ready to let yourself be.

Namaste 🙏

Last month I stopped guessing what would work.

(🚨 If you want to see my entire Model that drove $1m+ comment “PLAYBOOK” and I’ll send over a free 30 page book)

We ran a split test instead. The results were brutal.

Here’s the framework you can use:

Two creative styles:

1. Logical / Rational → charts, reports, text-heavy
2. Emotional → lifestyle shots, aspirational imagery

Five copy styles:

1. Urgency & Scarcity
2. Authority-Based
3. Objection Handling
4. Simple & Direct
5. Story/Narrative

That gave me 10 variations.

And the data was clear:

What worked:

(For a more sophisticated audience, not beginners)

– Professional, report-style creative (56% more leads, 18% cheaper CPL)

– Authority-based and objection-handling copy

What failed:

– Emotional imagery drove clicks but tanked conversions
– Urgency and story-driven copy nearly doubled cost per lead

The insight?
This audience rejected hype and pressure.
They wanted credibility, not charisma.
They wanted systems, not stories.

Now I’m turning off everything else and scaling what actually works.

Question for you:
Do your buyers respond more to data-driven proof or emotional storytelling?

Bottom line:
Winners aren’t found by guessing.
They’re found by testing.

Everyone says “teach.”

But most of what they post sounds like this:

“You’re stuck because of self-sabotage. Here’s the 3-step fix.”

“Your content isn’t converting because your hook sucks.”

“Stop skipping leg day if you want real results.”

That’s not resonance.
That’s performance.

It’s advice dressed up as authority.

And people can smell it.

Now here’s what showing sounds like:

“I skipped meditation today — and instead of judging myself, I got curious. That’s new for me.”

“I posted 3 times this week and hated all of them. I realized I wasn’t writing in my voice — just copying what ‘works.’”

“I almost didn’t go to the gym. But I made a deal: just put on your shoes. That got me out the door.”

Same value.
Same insight.

But instead of teaching from the stage…

You’re speaking from the floor, next to them.

Because you’ve been there.

You’re still in it.

You’re not better — just a bit clearer.

People don’t want gurus.

They want guides who’ve walked the same road… and are still walking it.

That’s what makes your content feel true.

Experts teach.

Fellow travelers show.

🙏

Last week, I closed a $36K yearly contract.

Deal signed. Payment in. Done.

I sat there waiting to feel something. And tbh…Nothing came.

I’ve been here before. I just didn’t want to look at it too closely.

Because every time I hit a number I said would matter - it doesn’t. The goalpost moves before I’ve even stood up from my chair.

And meanwhile:

My phone rings less from old friends. I don’t always pick up when it does.

So now I’m doing the unglamorous version of slowing down.

Running with my dog Coconut 4x a week, no phone, no pace target. Putting the phone away at 6 and actually being present when I shower my daughter. Conscious date nights with my wife - not dinner between emails, actually there.

Journaling with a pen on paper like it’s 2003. Cleaning the pool. Pulling weeds in the garden.

None of it looks like a ‘success story’.

All of it feels more real than closing $36K.

I’m not wired to coast along. That’s not changing. But I’d rather be twitchy af inside now than empty in 10 years wondering where everyone went.

Building something means nothing if you forget to build a life alongside it.

Is it just me? Wanted to share.

Namaste 🙏

$250k a year is FU money for a one-person business.

At $250k personal take-home with 90%+ margins, you’re clearing more than 95% of the gurus actually take home after expenses.

No board. No team to feed. No Slack you dread opening. And ofc this is not for everyone.

Could you sell the business? Sure. You don’t need to. The business is you. The cash flow keeps coming as long as you keep showing up.

From here, you do whatever you want.

→ Hire someone to run ops & drop to 5 hours a week
→ Add a small group offer and push to $350k
→ Take 3 months off and write a book
→ Move cash into property, equities, or a small acquisition and stack offline income on top

Most never get here because the agency-setter-closer-paid-ads industry shows up early & sells you a team you don’t need.

That overhead kills the one thing that makes you great:

Your voice. Your taste. Your relationship with the people who read your stuff.

5 appointment setters chasing cold leads doesn’t build a brand. It rents one.

The math is simple:

→ 1 community tier (40-60 people)
→ 1 proximity tier (8-10 people)
→ 1 digital product funnel feeding both
→ 1 VA helping with ops
→ 90%+ margins because there’s nothing to feed

Do that for 3 to 5 years.

The “$1M month” guys will be selling courses about how to make $1M months.

You’ll just be making money.

I’ve got to own up to it.

Working less has been one of the hardest things to sit with that I’ve experienced in over a decade of consulting.

I always knew work to be hard.

So I operated with:

- A jam packed calendar
- Long work hours
- Very little weekend time 
- Always “on” due to international clients 
- Constantly busy 
- Scarcity mindset

No matter what I did. Give or take feelings were there.

Since I’ve had my daughter I’ve promised myself to work 3 days a week.

And even though I was good at systems.

I never truly 100% embodied what I said until 7 months ago.

What often goes on in my mind:

- You’re not servicing clients properly
- You’re pretty much a fraud for working less
- Everything can’t work in such little time 
- Making money so easily doesn’t feel right

Among many other thoughts.

I have to sit still and hold those feelings.

Old me would push them away.
New me embodies their very presence.

You can call them first world problems. But it’s been an amalgamation of all these hours, hard work, leverage, audience building, funnels, clients, personal & business growth — now paying off the dividends.

Building a system that = money on easy mode.

Has completely rewired my inner nervous system.

I’m still figuring it out.

And I feel blessed to be here. So, cheers:

To more space.
To more presence.
To more life.

We’ve only got one round of this life.

Might as well live it.

Last year, I realized I didn’t need to build more.

I just needed to offer what I was already doing — but clearly.

Inside Modern Maker, I run a smaller group called The Inner Circle.

20 people. More direct access to me.

That was the first layer.

Then I looked at what I was already doing for the wider group:

Trainings. Workshops. Live calls.

Instead of letting them sit there, I started offering them up:

• I created a product around my training Your Next Client in 10 Days

• I sold tickets to workshops I was already running

• I gave people simple ways to get more of my brain without needing to “join” something

None of this was extra work.
It was just leveraged reuse.

People want different things.

Some want a quick win.
Some want access.
Some want depth.

When you offer all 3 — it works.

I made it simple to buy from me like this:

1. Took what I was already doing and gave it a name (The Inner Circle)

2. Turned the training I was already delivering into a product

3. Started selling access to live workshops

4. Let people choose how close they want to get

Now I’ve got people paying a few bucks for a training and others paying thousands to borrow my brain.

Lemme ask you…

What’s already working that you haven’t offered yet?

I built this business around my life.

Not the other way around.

If that’s the goal - follow along.

I got 79 new new customers this month.

(And no, it’s not the haircut, or aliens or wizards)

That's +92.6% growth.
No soul sucking sales calls.
No people pleasing in the DMs.

I simply put my big boy pants on and:

– Took my free stuff
– Put it behind a checkout page
– Priced it low, low, low
- Asked people to join my email list
– Sent dank, fun, story-driven emails

That’s it.
They paid.
Then some upgraded.

Why’d it work?

Because “free” is forgettable.
$9 makes it real.
Now they’re buyers. Not just freebies.

( PS. If you wanna see the funnel, and get a free 30 page playbook on how to install it yourself, join 6,100+ folks who got a copy here: https://swipemymojo.com )

And buyers buy again.

Here’s the playbook:

1. Take free stuff you already have
2. Add a checkout page
3. Send emails that are human (not an Ai butt cream)
4. Turn consumers into customers
5. Turn customers into clients
6. Reinvest 20% into degen coins (lol)
7. Buy rental property
8. Be a happy motherflower

(6&7 are optional pls don’t go nuts, but tell me if you do)

👉 Ask yourself:

What are you still giving away that people would happily pay for?

Don’t grow a list. Grow a customer pipeline.
Mine just 2x’d - and I barely touched my calendar.

Also yes - it was the haircut, aliens and wizards.

All of that gets you watermelon even in the winter.

I have been humbled.

We are in the process of moving houses.

It's the first time I've owned a pool.

I have no idea what chlorine is. I have no idea what all these buttons do and there's this weird bunker with on/off switches that make scary machine sounds.

I've decided to use the bunker to hide from the DM bros who wear crocs & pitch me their services relentlessly.

All that aside if you know anything about cleaning pools, send help.

This is the part where I’m supposed to switch to “…and here’s what it taught me about LinkedIn sales” but my soul can’t bare it.

PS. We got my daughter watermelon socks.

A couple months back, I was pitched by someone claiming they could get me to $100k/m.

Not that I was going to engage, but I got curious.

When I had a deeper look into their work:

- The same 3 case studies.
- The same stripe screenshots.
- No dates on the claims made.

And complete “hype” around their 7 figure business.

AKA: buuuuuuullshit.

2 months later after not seeing them on my feed, I look them up:

- hasn’t posted in 2 months 
- team members moved on
- complete radio silence

Yeah, I get the algo and all…

But for the love of watermelon please do your due diligence before engaging in anyone making ridiculous claims.

In fact, someone making small, consistent claims, and showing smaller, incremental results is SO much more believable.

And if they’re sharing their mistakes & losses? Even better. Because that’s how it is.

This is a market.

There’s no “perfect business”.

And of course there’s PLENTY of people doing $100k/m+ — and they’re crushing it.

But always have a good sniff before you decide.

Because the saying goes…

You can’t polish a turd.

But before getting to the turd…

You can sniff out a nasty fart.

What's your take on false claims?

OMGGGGGGGGG. I’m 2 followers away from reaching 50,000.

When that happens, I’m going to do …
… absolutely duck all about it. 😅









- - -

Pls can you get on my list tho. Click “visit my website” at the top.

My life was simple last quarter:

Mon - Tues - Thurs → work with clients
Wed → be a full time dad
Friday → write posts & emails, then dad mode
Saturday - Sunday → rest, run, music, family

I’ve loved being more present at home this season.

I simply enjoy the little things.

When I used to do 10 things at once, I’d end up doing nothing as my attention was scattered.

And that’s a no bueno.

Now I’ve built leverage and get to live by design.

THESE are the weeks I aim to have more of.

I don’t need a stacked calendar to feel important, to feel busy & productive while pushing my family, health and hobbies out the window.

Are you living simply or making it hard?

In February I set a $100k goal for a new offer. Five months in, it’s at $74.5k.

It’s an install offer - I build someone the full 1-post-a-day model & the engine that runs it. Part done-for-you, part done-with-you.

16 people said yes. Every one already a customer or client of my own micro offer.

And that’s on top of everything else coming in.

5 months ago this was a number in my notebook. Now I keep moving in disbelief.

The model I install is the one I run my whole business on. Free video: “click visit my website” at the top.

Every Friday morning I open my phone notes and write 7 LinkedIn posts and 7 emails in under 2 hours.

One-liners I saved during the week make the whole thing possible.

Here’s the process:

1. Save one-liner ideas in phone notes weekly

2. Check my calendar - client calls, conversations, anything worth writing about

3. Find 3-4 non-business moments that happened

4. Check analytics for top posts from the last 3 months

5. Write for email first, then bring the ideas to LinkedIn

The one-liners take maybe 2 minutes a day.

But without them, nothing moves.

That’s where the flow comes from - not the writing session, the ideation that happened before it.

So before you set a writing day:

• Find ways to capture ideas that fits your thinking
• Pick one day a week & protect it
• When you sit down, don’t do anything else

Bonus split that changed how I post:

70% show what you do in business.
30% share what happens in your life.

It makes the whole thing more fun to write and read.

One rule I won’t break:

Don’t write if you haven’t ideated. You’ll sit there staring at a blank page going in circles.

Ideas are 85% of the process.

Namaste 🙏

Saturday, a guy left a rude comment on my socials.

So I turned it into a LinkedIn post - and made $5,360 while I wrote it.

Every Saturday I do some sort of fun post.

Either poking fun at something in the market or a lifestyle based post.

This time around I poked fun at some guy who said I lacked charisma, and that I was the problem.

People had a good laugh.

And I had a CTA pointing to my funnel. (Click visit my website above to see it).

After 20-30 mins of answering comments we went for breakfast with the family & then headed to a local farm for our cousin’s birthday party (she turned 2 🥳)

I came back to $500-ish worth of product sales and started writing out this post summary in my Google Keep notes.

The typical: “12 people opted in, 7 bought the micro offer, etc”

And I head to the couch to finish it off.

Then we were gonna watch Eurovision with some sushi.

8:41pm — I started typing the results.
9:01pm — I finished.

By 9:03pm the dashboard read $5,360 and 12 transactions for the day.

This happened while I was writing:

12 transactions (some customers grabbed the $5 upsell on top - that’s why it’s 12, not 7).

7 customers.

1 membership client.

1 one-to-one — a $5k install.

I wasn’t launching anything out of the ordinary. It’s the same 1 Post A Day funnel I’ve yapped about inside Modern Maker since 2023.

In short:

That’s the model.

One offer, one post, one email a day.

Saturday night it just stacked on itself.

The rude comment was free raw material.

The annoyed guy basically paid for my evening without knowing it.

I still sit in disbelief.

PS. Was well happy that Bulgaria won the Eurovision :)

Stop creating content.

(This strategy attracts ideal clients).

How I collect don’t create content:

1. Use your calendar as an ideation machine:

- What did you do yesterday?
- What problem did your client have?
- What did you do to solve it?

2. Write out the process and demonstrate

- Think of it as a short list.
- With a brief description of each point.

(🚨 PS. You can also grab my GPT Buddy that tells you if your content converts: https://lnkd.in/duYAJkrz )

3. Give your perspective

- Showing what you did and giving insight
- Shows you know how to solve the problem. 
- Without giving it all away.

Keep it simple.

Collect content, don’t create it.


PS. New prof pic, who dis?

Last week, I added $11k ARR + $864 in once off sales. This is what went down:

7 emails.
19 sales.
5 recurring (added ~ $1k MRR).
1 refund (very chill).

Here’s what I tested - and will 100% do again:

Dual entry points.

What that looked like:

→ One-off live workshop (for info buyers who just want a hit of value and go)

→ Ongoing asset access (for transformation buyers who want to revisit, apply, and get support)

Same topic.
2 totally different buyer mindsets.

This let me capture people who otherwise wouldn’t have bought — and increase LTV through recurring.

I think it worked because:

Info buyers want speed.
Transformation buyers want support.

Trying to force them into the same offer usually underserves one — or confuses both.

Dual entry let me sell more without building more.

The setup I used:

1. Made the workshop option the “quick hit” - minimal friction, clear outcome.

2. Made asset access feel like a long-term play - guidance + support.

3. Priced both the same - but seeded the vault as the “smart move.”

4. Added honest urgency: “This goes back in the vault in X days.”

Question for you:

Do your offers account for both buyer types - or just one?

Different buyers.
Same content.
Double the leverage.

Give it a go :)

Any questions?

The real flex?

Liking the person you’re becoming.

Most people build for the image.

The performance.
The approval.
The illusion of having it all together.

They post what sounds impressive.
They share what makes them look evolved.
They hide every messy part that makes them human.

But, what I realized:

Being yourself is the only advantage no one can replicate.

(I wrote a free, 30 page book breaking down my own model → https://lnkd.in/dtwPYyqf )

When you stop performing, people feel it.
When you stop pretending, people trust you.
When you tell the truth, people pay attention.

I spent years trying to sound smarter, calmer, more “dialed” than I actually was.

Then one day, I got tired of the BS show.

I started writing the way I talk.
Saying what I actually believe.
Sharing the parts that aren’t polished, curated, or convenient.

And everything got easier.

Not because I became someone new,
but because I finally stopped hiding who I already was.

The real flex isn’t the version of you the internet praises.

It’s the version of you that feels like home.

Be yourself.
Build from there.

Last week I revealed 3 types of buyers and doubled my average order value. Had a couple of $1,000 days from micro offers alone.

1 in 6 ascended to my recurring offer.

Some bought the low-ticket only.
Some bought the upsell.
Some bought the entire cart.

For months I ran one micro offer with one upsell to my core 1:1 service.

Recently I added a few more layers:

→ Low ticket sells the “what”
→ Order bump sells the “how”
→ Upsell 1 sells “speed” to implement
→ Upsell 2 sells “support” to go faster

What → how → speed → support.

Meet the customer with a different need at each step.

Average order value jumps 25-100%.

That’s it. No crazy psychology hacks. No 9-step launches. I just had 4 offers stacked in the right order at checkout.

It’s pretty cool to see it come to life.

ps. I did a free 10-min training on this. 6,700 people have watched it.

Watch it at jacobpegs.co.

ps. My daughter now refuses to drink from her bottle and only wants to drink from a cup 😅