Jacob Pegs

I live a very simple life.

2025 was a season of slowing down.

Having a baby changed our life around :)

It’s been incredible. Yet logistically challenging.

I take Wednesday & Friday off to have a different role. Probably the hardest role I’ve had to play.

Stay-at-home dad.

Because both my wife and I own our own businesses.

(She has a team of 12, so she’s got many more responsibilities)

But that means designing my business to fit around my life.

This is what it looks like:

- Only take client calls Mon, Tues, Thurs
- Reply to clients for 2h daily - empty inbox
- Start work day at 9, end at 2-3pm-ish
- Do hands on work in the morning when fresh
- Write all posts & emails every Friday & schedule

At the core I know…

- If I write a daily post.
- If I write a daily email.
- If I make a daily offer.

Those are my work non-negotiables to keep the engine running.

And now with low cost $5/day ads, I put fuel into the engine even when I’m not there (beautiful).

I have The (Dad) Funnel that does the heavy lifting for me once someone is in my orbit.

That way I get to be present.

This process has made my relationship with my wife better than ever.

Its made my relationship with my daughter amazing. I’m grateful to never miss a moment.

And I get time to do things I love to feed my mind, body, & soul.

Like serve incredible clients that challenge me daily, commit to a marathon, play music & doodle. And of course, take care of our 3 dogs and 3 cats.

To some that may be simple.

But I love our simple little life.

I made a bold decision, and it turned out to be the best thing I ever did…

In January, I scrapped 17 pieces of content I had scheduled.

That moment was pivotal for me.

Not because they were bad.
They were “good.”
Polished. Sharp. Scroll-stopping.

But none of them sounded like me.

They sounded like everyone I follow…
…everyone I’ve learned from.

And that was the problem.

It wasn’t until I posted a clumsy voice note
raw, unedited, kind of a mess …
and even did a bit of a meme thing
that people messaged me saying:

“This. More of this. It hit.”

That’s when it clicked:

It’s not about being louder.
Or smarter.
Or even clearer.

It’s about being truer.

Most of us start online trying to “do it right.”
Say the right thing. In the right format. With the right tone.

But eventually, that voice becomes someone else’s.

And when your voice isn’t yours…
No strategy can save you.

So I stopped performing.
Stopped trying to sound like a ‘bRaNd’ blueprint.
And started listening for my own signal again.

That’s what *frequency* is.
Not a tone. Not a tactic.
But your truth → expressed.

It’s not about volume.
It’s about resonance.

Are you posting as you… or the version you think people want?

Let’s talk about it. 👇

PS. Here’s a watermelon for no fwuaking reason, other than ily 🍉

Last month I stopped guessing what would work.

(🚨 If you want to see my entire Model that drove $1m+ comment “PLAYBOOK” and I’ll send over a free 30 page book)

We ran a split test instead. The results were brutal.

Here’s the framework you can use:

Two creative styles:

1. Logical / Rational → charts, reports, text-heavy
2. Emotional → lifestyle shots, aspirational imagery

Five copy styles:

1. Urgency & Scarcity
2. Authority-Based
3. Objection Handling
4. Simple & Direct
5. Story/Narrative

That gave me 10 variations.

And the data was clear:

What worked:

(For a more sophisticated audience, not beginners)

– Professional, report-style creative (56% more leads, 18% cheaper CPL)

– Authority-based and objection-handling copy

What failed:

– Emotional imagery drove clicks but tanked conversions
– Urgency and story-driven copy nearly doubled cost per lead

The insight?
This audience rejected hype and pressure.
They wanted credibility, not charisma.
They wanted systems, not stories.

Now I’m turning off everything else and scaling what actually works.

Question for you:
Do your buyers respond more to data-driven proof or emotional storytelling?

Bottom line:
Winners aren’t found by guessing.
They’re found by testing.

I've been contemplating this lately. So I'm just gonna share it as it is:

You don’t become the new version by waiting to feel ready.

You become it by showing up as it before you are.

See, the gap between who you are and who you’re becoming isn’t closed by knowing more, learning more, or getting more confident.

It’s closed by acting like that person today.

You don’t earn the identity first, then act.

You act first. Then the identity catches up.

Every time you do the thing when it feels uncomfortable.

Every time you show up when no one’s watching.

Every time you move before you feel like the person who moves like that…

You’re not building a habit.

You’re becoming proof to yourself that you already are.

The version of you that takes action? Not more talented. They just decided to be that person and stopped negotiating.

The version of you that shows up fully? Not more ready. They just started before feeling ready.

The version of you that’s recognized, respected, and undeniable in your space? Didn’t wait for permission. Gave it to yourself.

And the moment you stop waiting to feel like that person and just start being that person:

Everything changes.

(At least it did for me)

Not because you finally figured it out.

Because you finally stopped waiting.

You were always capable.

You just weren’t ready to let yourself be.

Namaste 🙏

Everyone says “teach.”

But most of what they post sounds like this:

“You’re stuck because of self-sabotage. Here’s the 3-step fix.”

“Your content isn’t converting because your hook sucks.”

“Stop skipping leg day if you want real results.”

That’s not resonance.
That’s performance.

It’s advice dressed up as authority.

And people can smell it.

Now here’s what showing sounds like:

“I skipped meditation today — and instead of judging myself, I got curious. That’s new for me.”

“I posted 3 times this week and hated all of them. I realized I wasn’t writing in my voice — just copying what ‘works.’”

“I almost didn’t go to the gym. But I made a deal: just put on your shoes. That got me out the door.”

Same value.
Same insight.

But instead of teaching from the stage…

You’re speaking from the floor, next to them.

Because you’ve been there.

You’re still in it.

You’re not better — just a bit clearer.

People don’t want gurus.

They want guides who’ve walked the same road… and are still walking it.

That’s what makes your content feel true.

Experts teach.

Fellow travelers show.

🙏

I’ve got to own up to it.

Working less has been one of the hardest things to sit with that I’ve experienced in over a decade of consulting.

I always knew work to be hard.

So I operated with:

- A jam packed calendar
- Long work hours
- Very little weekend time 
- Always “on” due to international clients 
- Constantly busy 
- Scarcity mindset

No matter what I did. Give or take feelings were there.

Since I’ve had my daughter I’ve promised myself to work 3 days a week.

And even though I was good at systems.

I never truly 100% embodied what I said until 7 months ago.

What often goes on in my mind:

- You’re not servicing clients properly
- You’re pretty much a fraud for working less
- Everything can’t work in such little time 
- Making money so easily doesn’t feel right

Among many other thoughts.

I have to sit still and hold those feelings.

Old me would push them away.
New me embodies their very presence.

You can call them first world problems. But it’s been an amalgamation of all these hours, hard work, leverage, audience building, funnels, clients, personal & business growth — now paying off the dividends.

Building a system that = money on easy mode.

Has completely rewired my inner nervous system.

I’m still figuring it out.

And I feel blessed to be here. So, cheers:

To more space.
To more presence.
To more life.

We’ve only got one round of this life.

Might as well live it.

I got 79 new new customers this month.

(And no, it’s not the haircut, or aliens or wizards)

That's +92.6% growth.
No soul sucking sales calls.
No people pleasing in the DMs.

I simply put my big boy pants on and:

– Took my free stuff
– Put it behind a checkout page
– Priced it low, low, low
- Asked people to join my email list
– Sent dank, fun, story-driven emails

That’s it.
They paid.
Then some upgraded.

Why’d it work?

Because “free” is forgettable.
$9 makes it real.
Now they’re buyers. Not just freebies.

( PS. If you wanna see the funnel, and get a free 30 page playbook on how to install it yourself, join 6,100+ folks who got a copy here: https://swipemymojo.com )

And buyers buy again.

Here’s the playbook:

1. Take free stuff you already have
2. Add a checkout page
3. Send emails that are human (not an Ai butt cream)
4. Turn consumers into customers
5. Turn customers into clients
6. Reinvest 20% into degen coins (lol)
7. Buy rental property
8. Be a happy motherflower

(6&7 are optional pls don’t go nuts, but tell me if you do)

👉 Ask yourself:

What are you still giving away that people would happily pay for?

Don’t grow a list. Grow a customer pipeline.
Mine just 2x’d - and I barely touched my calendar.

Also yes - it was the haircut, aliens and wizards.

All of that gets you watermelon even in the winter.

Last year, I realized I didn’t need to build more.

I just needed to offer what I was already doing — but clearly.

Inside Modern Maker, I run a smaller group called The Inner Circle.

20 people. More direct access to me.

That was the first layer.

Then I looked at what I was already doing for the wider group:

Trainings. Workshops. Live calls.

Instead of letting them sit there, I started offering them up:

• I created a product around my training Your Next Client in 10 Days

• I sold tickets to workshops I was already running

• I gave people simple ways to get more of my brain without needing to “join” something

None of this was extra work.
It was just leveraged reuse.

People want different things.

Some want a quick win.
Some want access.
Some want depth.

When you offer all 3 — it works.

I made it simple to buy from me like this:

1. Took what I was already doing and gave it a name (The Inner Circle)

2. Turned the training I was already delivering into a product

3. Started selling access to live workshops

4. Let people choose how close they want to get

Now I’ve got people paying a few bucks for a training and others paying thousands to borrow my brain.

Lemme ask you…

What’s already working that you haven’t offered yet?

I built this business around my life.

Not the other way around.

If that’s the goal - follow along.

A couple months back, I was pitched by someone claiming they could get me to $100k/m.

Not that I was going to engage, but I got curious.

When I had a deeper look into their work:

- The same 3 case studies.
- The same stripe screenshots.
- No dates on the claims made.

And complete “hype” around their 7 figure business.

AKA: buuuuuuullshit.

2 months later after not seeing them on my feed, I look them up:

- hasn’t posted in 2 months 
- team members moved on
- complete radio silence

Yeah, I get the algo and all…

But for the love of watermelon please do your due diligence before engaging in anyone making ridiculous claims.

In fact, someone making small, consistent claims, and showing smaller, incremental results is SO much more believable.

And if they’re sharing their mistakes & losses? Even better. Because that’s how it is.

This is a market.

There’s no “perfect business”.

And of course there’s PLENTY of people doing $100k/m+ — and they’re crushing it.

But always have a good sniff before you decide.

Because the saying goes…

You can’t polish a turd.

But before getting to the turd…

You can sniff out a nasty fart.

What's your take on false claims?

OMGGGGGGGGG. I’m 2 followers away from reaching 50,000.

When that happens, I’m going to do …
… absolutely duck all about it. 😅









- - -

Pls can you get on my list tho. Click “visit my website” at the top.

Stop creating content.

(This strategy attracts ideal clients).

How I collect don’t create content:

1. Use your calendar as an ideation machine:

- What did you do yesterday?
- What problem did your client have?
- What did you do to solve it?

2. Write out the process and demonstrate

- Think of it as a short list.
- With a brief description of each point.

(🚨 PS. You can also grab my GPT Buddy that tells you if your content converts: https://lnkd.in/duYAJkrz )

3. Give your perspective

- Showing what you did and giving insight
- Shows you know how to solve the problem. 
- Without giving it all away.

Keep it simple.

Collect content, don’t create it.


PS. New prof pic, who dis?

Last week, I added $11k ARR + $864 in once off sales. This is what went down:

7 emails.
19 sales.
5 recurring (added ~ $1k MRR).
1 refund (very chill).

Here’s what I tested - and will 100% do again:

Dual entry points.

What that looked like:

→ One-off live workshop (for info buyers who just want a hit of value and go)

→ Ongoing asset access (for transformation buyers who want to revisit, apply, and get support)

Same topic.
2 totally different buyer mindsets.

This let me capture people who otherwise wouldn’t have bought — and increase LTV through recurring.

I think it worked because:

Info buyers want speed.
Transformation buyers want support.

Trying to force them into the same offer usually underserves one — or confuses both.

Dual entry let me sell more without building more.

The setup I used:

1. Made the workshop option the “quick hit” - minimal friction, clear outcome.

2. Made asset access feel like a long-term play - guidance + support.

3. Priced both the same - but seeded the vault as the “smart move.”

4. Added honest urgency: “This goes back in the vault in X days.”

Question for you:

Do your offers account for both buyer types - or just one?

Different buyers.
Same content.
Double the leverage.

Give it a go :)

Any questions?