Josh S.

One of life's most dangerous traps :

Worrying about things outside your control.

An incredible bit of content from the legendary Joseph Rudd 
(Drop him a follow for epic content).

I saw this and had to share because,

I heard a quote the other day that's been stuck in my head...

"20% is the situation. 80% is how you respond"

Control is something we all try to cling to.
We convince ourselves we must manage everything.

I’ve fallen into that mindset myself:

Stressing over what people will think of me.
Stressing over how colleagues would perceive my ideas. 
Stressing over how I'm coming across on social media (ye this sucks).

But that mindset just builds pressure,
And pulls us further from real progress.

So instead, let go of what you can’t influence.
And put your energy into what’s in reach.

❌ You can’t shape how others see your choices.
✅ But you can stand by them with confidence.

❌ You can’t rewrite what happened before.
✅ But you can decide how you move forward.

❌ You can’t control every project’s result.
✅ But you can own the effort you bring to it.

Work and life will always bring uncertainty.
Plans shift, roles evolve, and people move on.

But you can focus your energy on:

- The decisions ahead
- The effort you give
- The values you hold
- The way you respond
- The way you speak to yourself

That’s where true progress begins.

What will you start putting more energy into?
Share it in the comments.

Repost to support someone who needs this ♻️
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There's a set of life rules that we never get taught.

But winners use them every day...

We are commonly told to:

- Keep grinding without questioning the goal
- Say yes to everything that comes our way
- Push harder, even when it stops working

But those who truly win in life play by a different set of rules. 
(I know this after working with these people myself)

They’ve learned laws that give them clarity, speed, and focus.

Here are 8 laws the top 1% live by:

1. The North Star Principle
↳ Clarity will always drive conviction. 
↳ Be ruthlessly clear on where you need to go.

2. Parkinson’s Law
↳ Time stretches to what you fill it with.
↳ Set tighter deadlines and get more done.

3. The Law of Diminishing Returns
↳ More effort doesn’t mean more results.
↳ Know when it's right to walk away.

4. The Peter Principle
↳ Promotions ≠ progress.
↳ Always stay learning or you’ll stay stuck.

5. Pareto Principle (80/20 Rule)
↳ Most value comes from a few key moves.
↳ Double down on what matters.

6. Gall’s Law
↳ Complexity grows from simplicity.
↳ Start small and then scale.

7. The Principle of Least Effort
↳ People will always choose ease.
↳ Make the right path the easy one.

8. Goodhart’s Law
↳ Metrics lie when you chase them.
↳ Focus on real genuine human value, not vanity.

These rules aren’t loud.
But they are effective.

What's one life law you live by?
Drop it in the comments 👇

♻ Repost to help your network win
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The all important question in this new AI age...

Which LLM is actually right for me?

Well Chris Donnelly helps us find the answer with this sheet !

AI is moving quicker than anyone expected.

Sure, there are concerns...
But the impact on entrepreneurs and marketers is huge.

We've spent months trialling all the top models.

Here’s how the top 6 compare right now (this may not last):

1. Claude 4.5
The true OG for writers and one I rely on most these days.

Best for: Structured docs, legal tasks, big projects.
Great at long-form reasoning with massive memory.
Downside: Lacks flair when it comes to creativity.

2. ChatGPT-5
I use this dozens of times a day.
(I have a GPT for almost everything)

Best for: Writing, research, automation tasks.
Easily the most flexible and intuitive option.
Downside: Prone to errors in niche topics, and can get pricey.

3. Perplexity
The most reliable AI for straight facts. 
Plus, Comet is epic !

Best for: Data-backed insights, market scanning.
Ideal for founders needing speed and certainty.
Downside: Not great for storytelling or content ideas.

4. Grok 4
Still finding its footing, but full of potential.

Best for: Live trends and monitoring social buzz.
Taps directly into X, with a more human tone.
Downside: Not strong on technical depth yet.

5. Gemini 2.5
The top pick for visual and SEO work.

Best for: Seamless use in Google-based teams.
Built for collaboration inside Google’s ecosystem.
Downside: Outputs often feel stiff or mechanical.

6. DeepSeek V3.1
The leanest and fastest of the bunch.

Best for: Engineers and technical workflows.
Low cost with serious power for coding tasks.
Downside: Lacks the creative spark for writing.

Every AI has its strengths and weaknesses.
But the real edge comes from knowing which one to pull for what.

Which model do you lean on most and for what kind of work?
Let's start a discussion in the comments!

♻️ Repost to help your network choose the right LLM 
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Think you make good decisions?

You might be in the 90% who don’t...

Everyone thinks it's about being the smartest.
But it’s more about how you think.

There is no need for big words or over-complication.
It’s about breaking things down, in their simplest form.

And asking the right questions. Things like:

👉 What am I assuming here?
👉 What haven’t I considered?
👉 What would someone else see differently?

When you think like this:

You stop rushing.
You stop second-guessing.
You make clearer decisions.

Here’s a tool I use all the time:
The 6 Thinking Hats approach

🔴 Red: What does your gut say?
🟡 Yellow: What could go right?
🟢 Green: Any new ideas to try?
⚪ White: What are the facts?
⚫ Black: What could go wrong?
🔵 Blue: Are we thinking in a clear, structured way?

And if you're still stuck, try the other frameworks in this sheet. 
I'm personally a big fan of the 80/20 rule and the OODA loop.

Master this and life becomes far easier because...
Clearer thinking = better actions = better results.

How do you clear your mind to think 
Drop it in the comments ⬇️

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7 Wake up calls if you are lazy but ambitious.

Here's how to really get the needle moving:

Stop telling yourself you’re planning
Stop saying you’ll get to it "later" 
Stop hiding behind procrastination

Here’s your wake-up call

1. Overconsuption is the fastest path to underdeliver.
You inhale videos, books and threads. But none of it sticks
Apply one thing before you scroll again

2. You glamorise the grind
Hustle isn’t an aesthetic, it’s action
Do the thing in silence without posting about it

3. You’re not too busy... you’re just manual
You’re not short on time, you’re just working manually. 
Instead, let tools do the heavy lifting...

This is where I need to talk about OpusClip

Because as someone managing multiple different channels...
(And who sucks at video editing)

They have saved me SO much time (and stress lol).

Opus turns long-form into bite-sized clips in seconds.
Handling all of the captions, cuts and even publishing for you.

No more “I didn’t have time to post”
Just record, upload, tweak and ship.

4. You don’t hold your word to yourself 
Every flake chips away at your self-trust.
Make one promise today and actually keep it.

5. Your goals are too vague
You’re not unmotivated, you’re just directionless. 
Simply write 15 goals, circle 3 and ditch the rest.

6. You blame time instead of choices
“Too busy” is often a cover for poor time hygiene.
Track your hours and cut one time-sink today.

7. You wait for the “perfect time”
Later is mainly just fear in disguise.
Instead, start scrappy and get movinggg.

If this felt personal, good...
Because now it's time to take action.

Honour one promise today.
Start using tools like OpusClip to lighten your load.
And ship something messy.

Which one hit hardest?
Tell me in the comments

♻️ Repost this to wake someone else up 
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#OpusClipPartner

The simple yet quite profound truth:

No-body has it all figured out.

I've helped Chris Donnelly scale past 1 mil followers,
And thought some of the fastest growing creators on LinkesIn

But 3 years ago I was a marketing exec with 0 LinkedIn followers.
And 0 clue what personal branding even meant.

(My first boss told me to add people to hit the magic 500 connections 😂)

To be honest, when I started, I felt like a complete fraud every time I posted.

Here's what changed everything:

I figured out that no-body really knows whats going on. 
There is no immediate magic answer.

It's just learning small things over time. 
And being relentless with this process every day.

This changed everything for me. 
I stopped aiming for "perfect post"

And instead treated every day as an experiment.

Every successful person I've spoken to, goes through the exact same process:

Every milestone feels terrifying at first.
The imposter syndrome still hits daily.
The pressure never really goes away.

But neither does the growth.

And so really... 
When you stop comparing yourself to others,
Or When you stop thinking everyone else has cracked the code...

That's when real progress begins.

So instead, focus on:

- Showing up consistently. 
- Actively learning from your mistakes
- Be the first to adapt to new things.

The people who "make it" aren't special.
They just refuse to let the fear of looking stupid stop them.

So if you've been holding back because you don't feel ready...
Nobody does :)

Start messy. Start imperfect. But start today.

What's one thing you've been putting off because it doesn't feel "ready" yet?
Let me know below !

♻️ Repost this to spread the message 
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I hit 150,000 followers this weekend.

But here’s the actual reality of that:

Number of times I’ve wrote a post 5 mins before: 41
The Times I’ve said I'd try another platform: 33 
Time I've spent on the platform: 1000+ hours. 
Times I've felt like a massive imposter: 89 
People who started with me, who quit: 412
Times I've heard "LinkedIn is dead": 65 
Times I’ve said I’d give up: 389
Amount of days I’ve missed: 153

I wish I could tell you it's been fun and easy. 
It hasn't.

In fact, it's been a scrappy one. 
I've neglected my own brand a lot over the last year. 

But regardless, I am so glad I kept going.

Because no one can beat consistent effort over a long periof of time.

And off the back of it, I've worked with some dream brands. 
Made some awesome friends who have taught me so much. 
And most importantly drove revenue to the business.

Genuinely feels like we're just getting started again :D

My 3 main takeaways:

Always learn from others - don't think you know it all.
Don’t become complacent - Be aware of what is working. 
Experiment all the time - Data is king !

How many times have you heard "LinkedIn is dead?" 
Let me know below XD

Don’t stay somewhere that drains your soul.

It’s the slowest road to a life of regret:

Whether that’s staying in:

- A role you dread
- A draining relationship
- A group that holds you back

It’s never worth the cost to your well-being.

But why do we cling to places that harm us?
The main reasons often include:

↳ Feeling like we’ve invested too much
↳ Fear of what happens next
↳ Loyalty taken too far

Here’s what to try if you feel stuck in the wrong space:

1. Reflect and write it down
↳ Give yourself time to see the full picture
↳ List the ups and downs with total clarity

2. Lean on others
↳ Share your thoughts with people you trust
↳ Try online communities to see a different perspective

3. Start improving yourself
↳ Pinpoint what could help you grow from here
↳ Learn, study, or upskill for your next chapter

4. Set your timeline to leave
↳ Break down each step and set dates
↳ Track progress and adjust as needed

5. Make your exit
↳ Take action and commit to your decision
↳ Have support around you as you transition

Know that leaving won’t be simple.
It might be the toughest step you take.

But life’s too short to be stuck in resentment.

When you’re in the right space, you become:

- More energised
- More at peace
- A version of you that thrives

And who doesn’t want that?

♻️ Repost this to help someone else find their right room
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LinkedIn is dead....

According to everyone on LinkedIn.

Every year, people will become motivated to post on here. 
Often they'll see momentum fast.

But then change happens...

A new format or algorithm change arrives
And often people aren't fast enough.

They will continue to use the same techniques as before. 
And their results and motivation will start to diminish.

But here's the brutal reality...

LinkedIn (like most social platforms) change ALL the time. 
To keep up you need to adapt fast and be very resilient.

So here's 6 tips for staying on top of the changes 
And how to adapt fast.

1. Kill the ego

- Understand that the algorithm doesn't care about you 
- The more sharable the content, the likely it is to perform

2. Always keep audience at the top of mind

- Your content should always serve your audience 
- Think about the psychology of how your content stops the scroll

3. Study the best people in your industry

- Great creators adapt fast. So follow those who adjust at speed 
- If someone changes up, check it out and break down why

4. Experiment all the time

- Do not continue to use the same format if it doesn't work 
- Treat each post like an experiment and test different variables

5. Accept things with a pinch of salt

- There is a lot of misinformation spread on here 
- What will work for others may not work for you

6. Play the long game

- Remember 0.1% growth compounds daily 
- Those who quit, never see the benefits

LinkedIn is not dead. 
It's dead for those who are unwilling to change.

What's 1 thing your working on changing in your content? 
Let me know below !

Ps Chris and I built a new epic resource for LinkedIn 
Check it out here: https://lnkd.in/eEbAgsaW

♻️ Repost this to encourage others to post on LinkedIn
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Most people are optimised for LinkedIn in 2024.

Here's the winning formula for 2025:

Let's be real, the platform isn’t broken.
And no, you don’t need to just post more XD

The brutal reality is... 
If your foundation’s weak, everything else falls flat.

If they are strong, you can build a brand that:

- Drives mass attention 
- Builds trust 
- Converts followers into customers

But here's what you need to have down:

1. Finding your foundational “why”
Your content won’t land if no one knows why you’re here.
Every piece of content should lead towards this why.

2. Focussing on a clear ICP
If you try to reach everyone, you’ll reach no one.
Define exactly who you speak to and use their language.

3. Optimised Profile
People check your profile before they follow or buy.
Treat it like a landing page, and optimise everything.

4. Strong Positioning
You should be known for something specific.
Pick 3–5 pillars and repeat until your name is tied to them.

5. Digestible Copy
Long blocks of text get skipped.
Use white space, short sentences and make it scroll-friendly.

6. Beautiful Branding
You don’t need a designer...but sloppy visuals kill trust.
Ensure you have clean formatting and consistent colours.

7. Consumer Psychology
You’re not selling products, you’re selling belief.
Use stories, proof and real emotions within your posts.

So before you try the latest LinkedIn "hack" 
Go back to the basics.

Because have these nailed and you'll build...

A large audience who trusts your opinion !

Which of these are you strongest at right now?
Drop it below 👇

♻️ Repost this to help others get the LinkedIn fundamentals down
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The brutal truth no one wants to admit:

Ideas are easy. Execution isn’t.

The most successful people I know are good at one core thing:

Speed of execution.

Ideas come from everywhere, whether in the shower or on a walk.
But if we don't execute, they get left in our notes or worse, our heads.

The idea could be incredible... but nothing happens
Because you didn’t execute immediately.

And that’s where 99% of people will get stuck.

So here’s how to start moving fast on your ideas
(In 5 simple steps)

1. Strip it back
↳ Ask yourself: what’s the core problem you're solving?
↳ Turn it into the simplest version possible.

2. Timebox it
↳ Give yourself a very tight deadline.
↳ This brings clarity by reducing overthinking time.

3. Share it rough
↳ Get early feedback from people who’ll be honest.
↳ Don’t wait until it’s perfect, just get it out.

4. Track what clicks
↳ See what people are talking about the most.
↳ Notice what gets people curious, confused, or excited.

5. Keep moving
↳ Start scrappy and improve things with speed.
↳ Do not stall, use momentum and speed to build something awesome.

Here’s the good news... execution is becoming easier.
Especially if you work in content or marketing.

I’ve been keeping an eye on Aha lately.
They’ve been building something incredible for creator campaigns.

Instead of marketers juggling outreach, follow-ups, reporting...
They handle all of it, from start to outcome.

This includes things like:

- Matching creators
- Automatic invitations
- And even price negotiations

Which means you can execute faster,
And focus on the one thing humans do best:

Creative strategy.

Because when execution becomes reliable,
Brands can stop hesitating and start scaling.

Resulting in better results for the creator AND the brand :D

Which is why Aha is a trusted AI agent for influencer marketing !
Check them out here: https://aha.inc/

What idea have you been sitting on?
Drop it below and let's start bringing it to life.

#Aha #MillionDollarAITrustBet #Ahapartner

9 Free University Courses From 3 Elite Universities.

To help you land higher-paying roles:

Gain knowledge from some of the best institutions in the world:

👑 Harvard 
👑 Yale
👑 MIT

Your future success starts with what you learn today.
Invest in yourself and build the skills employers value most.

Explore these 9 free courses,
Covering key areas like:

- Personal growth and happiness
- Public speaking and communication
- Leadership and career development

Take control of your career progression.
Start learning today with these top courses:

1. Persuasive Writing and Public Speaking
https://lnkd.in/eFTHE9ZK

2. Leadership: Creating Public Value
https://lnkd.in/ePQng4Ce

3. Negotiating Salary
https://lnkd.in/epxtfiyJ

4. The Science of Well-Being
https://lnkd.in/e_2ZWMc6

5. Managing Emotions in Times of Stress
https://lnkd.in/eTRxw3R9

6. Financial Markets
https://lnkd.in/etDDa3Qj

7. Building and Leading Effective Teams
https://lnkd.in/dtQbTNqf

8. Introduction to CS and Programming Using Python
https://lnkd.in/drCr3tBG

9. Managing Innovation and Entrepreneurship
https://lnkd.in/d2xWziUq

The highest achievers never stop learning.
Your next opportunity starts with the skills you develop today.

Which course stands out to you? 
Let me know below!

♻️ Repost to help others grow their knowledge.
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I’ve written 1000s of LinkedIn posts in the last 2 years.

Each post has its own objective. Let me explain:

The key to building a large profitable personal brand 
That brings leverage to everything you do:

Creating content across the funnel.

- Top of funnel - High growth content
- Middle of funnel - High trust-building content
- Bottom of funnel - High conversion-based content.

Here are 15 formats of content 
To grow and monetise your personal brand on LinkedIn:

Growth:

- In-depth broad topic carousel
- Broad topic cheat sheet
- Resources/tools post
- Reactive trend post
- Viral billboard
- Viral video

Trust building:

- Lead magnets
- Personal stories
- Your personal tools/systems
- Reactive content with your expertise

Conversion:

- Testimonials
- Case studies
- Milestone posts
- Niche “how to” video
- Sharing your processes

This will allow you to build an audience that is:

↳ Large 
↳ Engaged in you 
↳ Future customers

Your content strategy should directly reflect your goals.

Want more customers quickly? 
Focus hard on MOF/BOF content.

Want to reach more people?
Focus on TOF content.

Which part of your matrix is your favourite? 
Let me know below !

♻️ Repost this to help others in your network win LinkedIn 
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7 Crucial Productivity Mistakes

And How to Avoid Them.

Ever felt like you're always busy but never getting ahead?

Sometimes, it's less about how much you work.
And more about working smart instead of hard.

Those who fall into these habits
Will often feel like:

- They're always busy
- They're consistently overwhelmed
- Results seem far and few between

Break this cycle today.
Be aware of the mistakes… and how to avoid them:

1. Thinking “Busy” is Productive
↳ Just because your calendar is full doesn’t mean you’re productive.
↳ Focus on the 20% driving 80% of your results. Double down on that.

2. Neglecting Your Health to Get Work Done
↳ Sacrificing health for work reduces efficiency.
↳ Make health non-negotiable. Move daily and eat nutritious foods.

3. Avoiding Breaks to “Power Through”
↳ Powering through without breaks slows your brain down.
↳ Take regular short breaks. 5 minutes can make a big difference.

4. Trying to Multi-Task
↳ Multitasking scatters focus and overloads the brain.
↳ Focus on one task at a time for better results.

5. Trying to Achieve Perfection
↳ Perfectionism can be paralysing and stop progress.
↳ Focus on progress over perfection. Start and iterate fast.

6. Failing to Prioritise Tasks
↳ An overloaded to-do list causes important tasks to be missed.
↳ Use the Eisenhower Matrix to prioritise urgent and important tasks.

7. Having Unclear Goals
↳ Unclear goals lead to a lack of focus and drive.
↳ Ensure your goals are clear, purposeful, and urgent.

The key here:

Recognising these productivity mistakes for yourself.
As no one will fix them for you.

Remember…

Smart work will always beat hard work.

What’s your top productivity tip?

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So I think I'm about to do the most stupid thing I've done.

And I'm really not ready for it...

Running 10k every single day for 30 days.

Here's the story:

A few days ago I was chatting to my good friend Angus Parker about my total running KM for the year. 
I had done just under 700km.

(Not bad for something I've been doing just for my silly lil brain health)

But something annoyed me...

I was 300km off of a wonderfully round 1000km.

I then thought "how hard could that be in one month?" 
After few quite delusional afterthoughts, I thought why not go for it.

And so... December300 is born.

10k a day, every single day, until the end of the month.

Now I don't just want this to be a personal challenge for me.

I want to invite anyone else who wants to do it with me!

If you're game, feel free to comment "Join" on this post. 
And I'll pop you a DM with the link :)

I also want to make this super fun, so...

If you're:

- London based
- Don't want to do the full challenge 
- But would like to join me on one 10k run

Feel free to drop me a DM !

If running isn't your jam, but you'd still like to support. 
I'm also raising money for Shelter UK.

Super nice cause and so important, especially around these cold winter months. 
Feel free to donate here: https://lnkd.in/eSWvNyiU

Anything is genuinely deeply appreciated <3

I have no idea how this will be for me tbh. 
But MAN I am excited for the challenge.

Because for me, December is usually a slow month.

So I'm ready to fully send it

Am I gunna snap my hamstring within the first few days? 
What do you think? XD

Let's get it people !

♻️ Any repost to spread the message would be amazinggg

Ps recognise anyone from my current running squad?? 🔥

My pipe dream: Opening a tiny Italian Restaurant

Think... checkered tablecloths, and timeless pasta.

While I’m still waiting for Nonna’s secret recipes...
Today I brought the dream online.

By building the website for Sanders Spaghetti 🍝🇮🇹

The best part?

I didn’t write a single line of code.
I didn’t spend hours dragging blocks.
I didn’t even set up hosting.

Instead, I used the new Vibe for Wordpress by 10Web.
The first AI-native frontend builder fully integrated with WordPress.

Here’s how it works (and why it’s different):

↳ Type “Italian restaurant website” and Vibe instantly generates one
↳ Edit anything via AI chat, point-and-click, or full code access
↳ Add layout, animations, and interactions
↳ Publish with built-in hosting, SSL, backups, and performance
↳ And keep full ownership of your code

This for me was huge because I’m terrible with this stuff.
Normally I’d cobble something together in Figma and call it a day.

But with 10Web I got a real, live website builder...
With all the power of WordPress behind it.

If you’ve ever dreamed of building something of your own
Whether it’s a real business or a saucy side project.

You can now launch it in minutes.
Get set up here: https://lnkd.in/eBZqaSgM

Who’s coming to my Pastarazzi then? XD

♻️ Repost to help someone else serve up their dream
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#10webpartner

41% of people second guess their choices daily.

Here’s how to stop wasting time 👇

A great cheat sheet from the main man Chris Donnelly 
Super useful for me as an over thinker haha !

It's so easy to second guess yourself when you:

- Are overwhelmed with work
- Are Listening to too many opinions
- Don't have a system for making decisions

This can then often lead to:

- Delayed and inaccurate decisions 
- Missed opportunities 
- Frustration

These 7 mental models can change that:

1. OODA Loop (John Boyd)
→ A loop to help you think fast and stay sharp.
Observe. Orient. Decide. Act. Repeat.

2. First Principles Thinking
→ Break things down to raw truths and rebuild from scratch.

3. Six Thinking Hats (Edward de Bono)
→ Switch between logic, emotion, and creativity instead of mixing them up.

4. 80/20 Rule (Pareto Principle)
→ Focus on what really moves the needle. Drop what doesn’t.

5. Root Cause Analysis (Sakichi Toyoda)
→ Ask ‘why’ until you land on the real problem.

6. Occam’s Razor
→ The simplest answer is often the right one. Don’t overcomplicate it.

7. The 5x5 Rule
→ If it won’t matter in 5 years, don’t spend more than 5 minutes on it.

Now do not fear... you don't need to try all of these. 
The key part here is choosing the best one that works for you.

Because once you can start to systemise your decisions. 
It is so much easier to make harder decisions much faster.

What's your go to framework for decison making?
Let me know below !

♻️ Repost this to help people make faster decisions 
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Week 1 - 7/30 back to back 10k runs complete !

Here's what it's taught me:

1. Challenges are f*cking awesome.

If you'd have said 2 weeks ago I'd be running 10ks every single day... 
I'd have said "Nope, not possible".

But for some reason, setting this challenge has allowed me to push WAY past,  
what I thought was originally possible.

It feels like the start hehehe.

2. It's kick-started other good habits

Because I'm so scared of injury I'm:

- Doing mobility work everyday 
- Eating well 
- Sleeping like a log

I have never been this consistent with them, and it feels great !

3. Better decision making

Because every morning I have 1 hour of interrupted thinking time
My clarity of thought and focus has shot up like crazy.

I'm getting less overwhelmed with tasks and it's wayyy easier to "lock in".

4. I feel genuinely more happy and grateful

Waking up every morning knowing you've got to run sucks (a lot)

But once it's done, everything else comes into perspective.

Problems seem smaller. 
I feel way more present throughout the day 
And I deeply appreciate quite mundane things

With that said it's been ruthlessly cold out in the mornings.

Which is the exact reason I'm raising money for ShelterUK.

It's so easy to forget how lucky we genuinely are having a roof over our head. 
Not everyone has that blessing.

Any donation genuinely means the world to me!

You can do so here: https://lnkd.in/eSWvNyiU

Week 2 will involve some runs in Amsterdam, which I'm VERY excited for !

Anyone in London up for a run from the 12th onwards? 
Hit me up :)

♻️ Repost this to spread the message <3

Ps I am useless at getting photos (especially when running) 
So enjoy this gangsta photo of me and Lara Acosta lol

150k ran in 15 days. Half way there...

But here's what genuinely surprised me:

You tend to have so much more to give than you originally think.

If you'd of asked me to do 2 back to back 10ks last week...
My response would be "nah I'm good pal"

It would be doable, but my mind would see it as ridiculously hard.

But when you set a challenge, something weird happens.

Your brain adapts to actually do it.

It doesn't matter how hard it is. 
Or how little self belief you may have.

A challenge with purpose makes things far more doable.

And this is what I'm taking into 2026.

I'm a very ambitious person (probs too much sometimes lol) 
But this opened up my mind to realise I can actually do so much more.

So next time you're in a bit of a rut. 
Or feel like momentum is slowing down on things...

Set a stupidly hard challenge.

One that scares you.

Because it can genuinely change how you think about things moving forward.

Which challenge are you eyeing up for 2026? 
Let me knowww in the comments !

PS I'm also raising money for ShelterUK. 
We are almost at half the donation goal currently which is insane!!

Link will be in the comments !

Thanks to all of the legends who have donated so far <33

PPS I did 20k in Amsterdam this week. What a beauttt city wow (pics below)

I’ve written 3847+ LinkedIn posts in the last 3 years.

Every post has its own goal. Let me explain:

To build a highly profitable personal brand...
You need to create content across the funnel.

- Top of funnel - High growth content
- Middle of funnel - High trust-building content
- Bottom of funnel - High conversion-based content.

Here are 15 formats of content 
To grow and monetise your personal brand on LinkedIn:

Growth:

- In-depth broad topic carousel
- Broad topic cheat sheet
- Resources/tools post
- Reactive trend post
- Viral billboard
- Viral video

Trust building:

- Lead magnets
- Personal stories
- Your personal tools/systems
- Reactive content with your expertise

Conversion:

- Testimonials
- Case studies
- Milestone posts
- Niche “how to” video
- Sharing your processes

This will allow you to build an audience that is:

↳ Large 
↳ Engaged in you 
↳ Future customers

Your content strategy should directly reflect your goals.

For example:

Goal: More customers as quickly as possible. 
Focus hard on MOF/BOF content.

Goal: Reach more people.
Focus on TOF content.

Which part of the matrix do you struggle with the most? 
Let me know below! 

♻️ Repost this to help others in your network win LinkedIn 
And follow Josh for more !

300km ran in 30 days, with £1285 raised!

The end of 2025 was brutal...

But it changed my mind on one main thing. 
That relates to a lot of areas in life.

There mental barriers we attach to ourselves on a faily basis. 
Are often compeltely wrong.

When I first started this challenge, I wasn't sure if it was possible for me. 
I was frightened of injuries as I'd never ran a back to back 10k.

But I knew deep down I had to finish it.

So I prioritied mobility and simply put the reps in. 
And surprisingly my body adapted (even got a PB on the last day)

So now my goal for 2026? 
Really question if that barrier I've built up is actually there.

You are often capable of so much more than you think !

So next time you're:

- Doubting your beliefs on a project 
- Worried to apply for a job your not as qulaified for
- Holding off starting that business you've always wanted
 
I encourage you to truly question of that belief of:
"I'm not good enough".

Because most of the time, that's the thing that stops people.

Happy new year legends !

Very excited for the year ahead :)

LinkedIn is full of job updates and education.

So, today I'm a do it differently...

I've grown from 5,000 to 153,371 followers in 2 years.

And I've not really shared much about who I actually am.

So here's my introduction. 
(without info about my job hehehe)

I'm Josh. 
I live in London. 
I like silly lil tattoos.
I constsantly question myself.
I have a black cat called Lausse. 
I'm am 25 years young (26 soon oop).
I got a black belt in taekwondo at 14.  
I prefer 1 deep convo over 10 small talks. 
I love hearing and telling terrible dad jokes. 
I'm currently in my mid twenties running crisis. 
I did a degree in entrepreneurship and innovation. 
I have a mild obsession with Chess (yet I kinda suck) 
I was ranked 3rd in the UK at football freestyle at 17.
It's taken 2 years, but I feel surrounded by the best people.

I would now love to get to know you guys more :)

Drop 1 random fact about you in the comments !

Have a great Friday legendsss

I took 1 week off posting on LinkedIn

And you'll never guess what happened...

Nothing. Nothing Happened XD

It's so easy to feel consistent pressure to post on here.
In fact, we deeply encourage people to post daily.

However, it's all down to how it relates to your goals.

If the goal is to rapidly grow and scale your brand... 
Post daily.

For me, I want to keep up consistency throughout the year
Whilst building the best educational business possible with Chris

This is typically very high in intensive work. 
So I need the odd week off to refresh and recover !

And I just came off of a promotion period for the The Creator Accelerator by Chris Donnelly 
I had worked harder than ever before.

Here are the stats for those interested hehe

In 60 days we managed to:

- Generate 20,000+ leads
- Rack up 10M+ Views across platforms 
- Have our largest ever online event (5,000 +) 
- Sell out the cohort with 136 incredible founders

All whilst keeping Chris' brand integrity
And allowing consistent awareness & lead flow for Searchable

But after some sheer grinding, I needed some time off screens.

So I went to the beautiful Slovenia with my gf Lola.

We explored the Postojna caves, Lake Bled and Ljubljana Castle
(Whilst not dying driving on the right hand side up mountains 😂)

It was exactly what I needed.

So if you're burning low... 
Remember you should only continue posting if it aligns with your goals.

This is a long game people !

What did I miss over the last week??

I grew to 150k+ on LinkedIn in 2 years. 

Because I wrote 99% of posts like this:

In my recent podcasts with Callum Mcdonnell 
I go over what I call the anatomy of the perfect post.

This is the ultimate way to write educational content that:

- Catches attention fast
- Connects on a deeper level 
- Provides a whole load of free value

Which in turn will:

- Grow your audience
- Drive people into your funnel 
- Increase sales and conversions

Now of course, this isn't the only way to write. 
But is a great forumala that we have seen work across multiple different industries

If you want to check the full pod out, go here: https://lnkd.in/eBTGp5Fy

If you want to know what else I cover...
Here's a sneak peak:

- Creating High-Impact Content
- Analysing and Adapting Content Strategies
- Leveraging Lead Magnet Posts for Engagement
- Crafting Effective Hooks and Content Structure
- Driving Conversations and Engagement on LinkedIn
- The Science Behind High-Performing LinkedIn Posts

The feedback I've had so far from this has been genuinely nuts. 
I may also now have the podcast bug hehehe.

Have you seen it yet? 
Let me know below !

♻️ Repost this to help others create the perfect post 
And follow Josh for more !

These GPTs contain 1000+ hours of LinkedIn knowledge.

And I'm giving you them for FREE:

Comment CUSTOM, and I will personally send them all to you.

Most people use GPT as a chat bot...
But GPTs can be far more effective when it comes to:

- Strategy
- Ideas 
- Feedback

Especially if it's had the right training 👀

Ours have been trained across 300,000+ posts across all different industries.

They have helped us drive 100M+ views. 
And supported us driving significant revenue.

The 4 GPTs are:

📊 The LinkedIn Algorithm Expert
💡 The Viral LinkedIn Idea Generator
🪝 The Scroll Stopping Hook Generator
💰 The High-Converting Lead Gen Generator

With all of these, you can essentially:

1. Ensure every single post is optimised for the latest algorithm updates.
2. Come up with viral post ideas in seconds. 
3. Generate hooks that stop the scroll.
4. Generate dozens of leads per post.

You basically have a full LinkedIn content team at your disposal.

Again, I repeat, for free.

Start using them, I promise you won't regret it.

As a bonus, everyone who grabs the GPTs will get a seat for the incredible lead gen live !

Which is a 4 hour lead gen masterclass by Chris Donnelly + incredible guests!

♻️ Repost this to help others with their content 
And follow Josh for more !

I've helped Chris Donnelly grow from 180k to 3 million+

All whilst running a 7 figure cohort business...

Let's be real:

Building a business and posting every day is f*cking hard.

It's exhausting and for most founders is the first thing to drop.

Yes, the benefits of a personal brand are incredible. 
But you also have to be consistent for a very long time.

Which sucks.

But there is a way to do it. 
And it all comes down to one skillset...

Strategically using AI.

And no, I don't mean using ChatGPT to write your whole post
(Claude is way better for that... kidding :p)

But learning the processes and strategies for using AI tools, 
To save you buckets of time in the long run.

Whilst keeping your authentic voice and style.

And me and Chris Donnelly will be sharing how to do that at 4.30 pm (GMT) today!

So if you're looking to:

- Increase your content output 
- Use the right tools for high quality
- Decrease time spent looking at a blank screen

I recommend grabbing your spot. 
Secure it here: https://lnkd.in/eMnBqpbR

Excited to see you there !

Most people will never reach 10,000 followers.

Here’s why that happens:

They don’t realise LinkedIn mirrors real life.
It’s all about persistence and adaptability.

People watch creators skyrocket in growth...
And assume they blew up overnight.

The truth is completely different.

This is how the journey really unfolds:

1. You define your core topics and have buckets of ambition.
2. You then start posting and put yourself out there.
3. You engage daily in comments and start to build a community.
4. You follow LinkedIn advice from gurus who can't back it up. 
5. And finally you give up when it doesn’t click instantly.

It can be an insanely brutal process. 
But if you stick at it...

This happens too:

✅ You analyse what actually gets results and learn.
✅ You restart and apply the lessons to go again.
✅ You then double down on what works for you. 
✅ Then the growth starts happening.

🏆 And you become a recognised name in your space.

It’s a wild ride.

And the algorithm is always evolving.
So you’re constantly forced to adjust.

But that’s why LinkedIn rewards those who stick it out.

How’s LinkedIn going for you right now? 
Drop your thoughts below.

Ps if you are looking to reach your first 10k 
Chris Donnelly is going live on Tues to show you exactly how

Save your spot here: https://lnkd.in/ehRvX9d9

♻️ Repost to help those struggling on LinkedIn 
And follow Josh S. for more!

2 years working with Chris Donnelly, 3M+ followers gained, and $10M revenue later

And we're giving away the profile playbook... for FREE.

TLDR: Comment PROFILE, and I will personally ping it to you.

There is a science to a LinkedIn profile page. 
It's something we've tested 100s of times.

So many people leave money on the table here.

We've used Chris' to gain:

- Over 210,000+ subscribers on his email list
- 5000+ people on his new Searchable waitlist 
- 5 fully sold out Creator Accelerator cohorts (with another incoming...)

And now, we're sharing it... free of charge.

Be sure to implement it as soon as possible.

Here's how to turn 1000s of profile views into leads. 
In the playbook, you'll learn how to:

✅ Build a strategic funnel flow that takes people from awareness to action
✅ Follow the full 30-day implementation roadmap with weekly milestones
✅ Create trust instantly with your profile picture and brand consistency
✅ Use our positioning formula that turns headlines into small pitches
✅ Turn your experience into results-based credibility
✅ Implement the monthly optimisation system 
✅ Drive traffic with your banner

Your LinkedIn profile will either make or lose you money. 
There's no middle ground.

This playbook helps you turn it into a powerful landing page.

If you're ready to start making revenue to your profile
Comment PROFILE, and I'll send across the link to the playbook.

♻️ Repost to help your network not lose out on this incredible resource