Marty Cagan

So many people have come to believe that Agile is about formal roles, rituals, and strict processes, and yet even when they do as they've been taught by the many different “certified“ coaches and trainers, they fail to experience the benefits of true agility. They might be following the Agile processes, but they are not agile in any meaningful sense.  The difference between doing Agile and being Agile.

I was just recently introduced to a new book by Joshua Kerievsky 🇺🇦 that is I think the first Agile book that I genuinely enjoyed reading. It does a very good job of showing what real agility looks like, and what a true joy it is for a team to work this way.

You may be surprised to find that none of the formal roles or rituals are actually required. Instead, there are a set of principles that deliver the real value.

This book reminded me of what first attracted me to the Agile movement more than 20 years ago. I truly believe that companies would be better off if they ignored their process and role certifications and instead just encouraged and coached their teams to embrace the principles in this book:

One confusion about the new book TRANSFORMED that I'd like to clear up, for those considering whether the book is applicable to them.

Because INSPIRED was very much about product management and product teams, many people seem to assume that TRANSFORMED is about product management too.

While the new book does discuss strong product management, along with several other critical key competencies, the book - and the product model it describes - is about much more than just product managers, it is about transforming companies.

I just posted a new article that was done as a collaboration with a friend of mine, the long-time Spotify coach, now Crisp product coach, Joakim Sundén: