Mike Cessario

I just watched the show ‘Pepsi, Where’s My Jet?” on Netflix. Great doc and story that I had not heard about until seeing the doc.

Here’s my big takeaway. Pepsi could have won the cola wars if they actually bought the guy a jet and put a Pepsi logo on it. Even if it wasn’t a Harrier Jet and some older vintage fighter jet for $15M. The brand love and cultural buzz/magic that would have been generated for Pepsi would have blown away any $50M tv campaign they could have run. An incredible corporate act like that would have trumped anything Coke could or would ever do.

Just launched our new album Greatest Hates Vol. 3! 💃 If you haven’t heard the other records, Greatest Hates is where we take verbatim uncensored Liquid Death hate comments from a few randos on the internet and turn them into lyrics and music for you to dance to. Pre-order a limited edition copy on 12” vinyl or stream it for free on Spotify: https://lnkd.in/gngQxgmd

Our first national Super Bowl commercial was ranked by engagement data firm EDO as the #3 Most Effective Ad of all ads in the game behind only T-Mobile and Ram. And the #1 beverage ad by a wide margin.

But what I'm most proud of is our entire production cost to make our SB spot was about $350K to achieve this. Some brands spent close to $40M. From concept to production, we ran everything in-house and had no celebrities or famous music tracks to license. Very lucky to have such a killer scrappy team across the board.