Neil Patel

Great things take time.
Stay focused.

I hear too many people complain about not having enough time to bring their idea to life. Yes, family is important. Yes, friends are important. Yes, you need to work, eat, and sleep. But are you really going to complain about not having the time when you binge-watch Netflix and play video games for hours on end? Everything in life has an opportunity cost. If you truly want to turn your idea into a reality you will find a way to make it happen. The time is there. You just need to know how to manage it properly.

Why this protein bar sold for $600M 😲

Ever wonder why one protein bar sold for $600 million while another didn’t? It’s all about simplicity. RX nailed it by cutting through decision fatigue, making it easy for consumers to trust and choose their product.

This is the power of making decisions simpler in today’s market.

Should you use AI for email marketing?


In my opinion, no.

Here's why.

Yes, chatGPT and other AI tools are great for helping you write content faster.

But it still is not great for email marketing.

Email marketing is most effective when you:

👉🏼 segment your list.

👉🏼 send people SPECIFIC CONTENT for what they are looking for.

Email copy needs to be CUSTOMIZED.

AI copy is rarely ready to go without adjustments to fit your purposes.

You might get open rates up, but you're unlikely to generate sales or conversions if you take AI content as is for your email marketing.

This is something my company NP Digital has tested out with over 50 million emails.

In almost all cases, the human-tweaked copy beat out chatGPT without customization.

I'll say it again for those in the back:

chatGPT and AI is a TOOL, it should NOT be doing ALL the work for you in your email marketing 🗣️

#chatgpt #aitools #emailmarketing

Social media marketing is about to change.

With issues like fake news, social networks have no option but to change.

If you want to do well, you have to get ahead of the changes.

Here are 7 changes that will take place in 2019.

#socialmedia #digitalmarketing #socialmediamarketing #contentmarketing #onlinemarketing #linkedin #facebook

This is why content marketing doesn’t work for most businesses.

Businesses believe that publishing content attracts more eyeballs to their websites or products, which in turn increases sales.

But did you know that the type of content you create affects awareness, consideration, and decision-making?

In other words, some content is great for driving traffic, while others are great for converting people into customers.

Here’s how the different types of content affect purchases.

Which tool is your favorite? #marketing #creators

Are you tired of writing content that doesn't get read?

Even though content is king, writing it doesn't guarantee more traffic.

Here's how to write content that gets read and ranks on Google.

#marketing #business #writing #digitalmarketing #socialmedia #seo #growthhacking #contentmarketing #linkbuilding #inboundmarketing #internetmarketing

I love the weekends. It's the best time to focus on growth. While everyone is relaxing - and therefore sending fewer emails - I can concentrate on internal tweaks that will drive more traffic and higher conversions. Use your weekends wisely. You'll thank yourself later when the results start rolling in. Hustling should never be limited to weekdays.

Posting is not marketing.

People fall into this trap that if they post content on the social web, they are marketing.

That’s the furthest thing from the truth.

When you look at the definition of marketing… it refers to the activities a company undertakes to promote the buying or selling of its products or services.

Posting random content doesn’t help you generate more sales.

And even if your content is good and you start getting more engagement, you’ll notice that your sales don’t go up… not one bit.

Your goal should be to post content that attracts the right audience and drives them through your funnel.

Think top, middle and bottom of the funnel. Here are the types of content you can post to attract the right customers.

Top of funnel: Post short form videos educating people on industry, products and services

Middle of the funnel: Create content like you would for top of funnel, but also mention your products and services.

At the same time you can create dedicated content pieces around specific issues and promote webinars and ebooks.

For example, we sell marketing services. If I am going to host a webinar on SEO, I talk a little about the topic in a short form video and tell people I will go more in depth during a webinar which they can register for by clicking the link in my bio.

I could do the same for a fitness company. Talk about six-pack abs and have people signup for an ebook or a webinar for more information.

Bottom of funnel: Go live and pitch your product. Ideally in an educational way.

Create content that sells but in not too pushy of a way.

You can even let everyone on social media know when you have special promotions to help push people over the line.

Here’s how fast ChatGPT is catching up to Google.

Google’s at roughly 13.7 billion searches a day.

If ChatGPT continues at this pace, it will reach similar volume numbers by 2030 to Google’s current daily searches.

When it comes to text-based content, companies are increasingly relying on AI.

Just look at the data below from 500 companies.

We are approaching a point where companies are choosing AI to create content over humans.

Keep in mind that the majority of companies use humans to modify their AI content.

It showcases how organizations are becoming more efficient through the use of AI.

Have you thought about reducing or stopping blogging altogether?

A lot of people are because they feel it’s an old game that’s useless.

We looked at 20 companies, 10 of which decided to stop blogging over the last 12 months. And 10 who kept on blogging.

Here’s what happened to their revenue and traffic from organic (including LLMs).

ChatGPT burning through through billions of dollars to keep 800 million users chatting for free and now, OpenAI’s next move could turn your conversations into a trillion-dollar shopping gateway.

In this video, I break down how ChatGPT is evolving from a chatbot into a commerce platform, launching Instant Checkout with Etsy and Shopify, hiring the masterminds behind Facebook and Instacart’s ad empires, and quietly building the next trillion-dollar ad network.

You’ll learn how this shift is reshaping SEO, eCommerce, and paid media, and how smart brands can profit before the crowd catches on.

People think ChatGPT is killing Google, but the data shows otherwise.

Not only is Google generating 5 trillion searches a year, but look at their ad revenue.

It continues to rise, even with the release of ChatGPT.

Whether you love or hate Google, it’s a channel you can’t take for granted.

People aren’t just searching on Google anymore. They’re searching on Instagram, TikTok, and YouTube—and that shift is redefining SEO in 2026. In this video, I break down how social platforms have become the new search engines, how discovery now starts in the feed, and why creators and brands must optimize for social search to stay visible.

You’ll learn which platforms matter most for B2B vs B2C, how people actually search using full questions (not keywords), how to structure content so algorithms can index it, and why on-platform actions like saves, DMs, and native checkout now influence reach and rankings. If you want to be found where attention actually lives, this is the complete playbook.

AI Search Didn’t Change SEO. It Killed the Keyword.

The more you optimize for conversational context, not just short-tail keywords, the more you’ll win the 50 million daily shopping queries happening right now inside ChatGPT.

The sooner you realize AI understands user scenarios, budgets, and pain points, not just “best wireless earbuds”, the faster you’ll shift from keyword-based pages to answer-rich, context-aware content.

The bottom line? If you’re still writing for Google’s 10 blue links, you’re invisible to the 2.5 billion daily prompts shaping the future of search.

#AIContext #ConversationalSearch #PostKeywordSEO

Most searches in 2026 will be answered by AI before anyone clicks your site, so how do you stay visible when Google’s AI, ChatGPT, and Perplexity decide what gets shown before a user ever visits your page? Neil Patel reveals the 5 strategies that’ll help you dominate AI-powered search and future-proof your SEO.

I’ve been talking with Google’s team to learn more about their new AI products.

Most people think Google’s AI is still in the testing phase. It’s not.
It’s already changing how billions of people search, shop, and make decisions online.

In this video, I’ll break down what’s really happening behind the scenes, what it means for your business, and how to get ahead before everyone else catches on.

If you're not doing this, you don't exist on social media

Where are people getting answers to their questions from?

Search engines like Google still lead, especially as they adapt.

But LLMs are a huge source of information and are rapidly growing.

So much so that there will eventually be no difference between a "search engine" and an "LLM".

It will all eventually merge together.

Amazon Just Went Dark on ChatGPT. And Created a $56B Opportunity for Everyone Else.

The more you realize ChatGPT already drives 20% of traffic to Walmart and Etsy, the faster you’ll open your catalog to AI, instead of blocking it like Amazon did.

The sooner you act, the more you stand to gain from the 600 million Amazon products ChatGPT can no longer see, leaving buyers with only you and your competitors.

The bottom line? If you’re not optimizing for AI discovery now, you’re not just missing traffic, you’re missing the biggest retail shift since Google.

#AISearchWars #EcommerceStrategy #AmazonBlindspot

Google just quietly changed how brands find buyers who are ready to convert.

Demand Gen is built for the moment before someone searches. It reaches people who are already in consideration mode, even if they’ve never heard of your brand yet. And it does it across YouTube Shorts, in-stream video, Discover, and feeds, all in one campaign.

This isn’t search. This is storytelling at scale, with digital-level targeting. Video, images, and text working together to build emotion, interest, and demand before the click ever happens.

If you’re only running search ads, you’re showing up too late.
#DigitalMarketing #GoogleAds #DemandGen #PaidMedia #PerformanceMarketing #MarketingStrategy

ChatGPT may be the most popular AI platform, but there is volume in the long tail.

Check out how many visits each platform gets.

OpenAI Said “No Ads”. Then Secretly Built a $25B Ad Machine

The more you prepare for AI-native advertising (ads embedded in answers, not beside them), the sooner you’ll ride the next wave, not drown in it.

The sooner you realize OpenAI hired Meta’s top ad execs and is building real-time ad systems right now, the faster you’ll shift from traditional paid media to conversational, context-aware ad formats.

The bottom line? If you’re not planning for ChatGPT’s ad platform today, you’ll be bidding against competitors tomorrow on the most sophisticated ad network ever built.

#OpenAIAds #ChatGPTMonetization #FutureOfAdvertising

Google Is No Longer the Journey. It’s Just a Stop Along the Way.

The more you recognize the customer journey has fractured across TikTok, YouTube, Reddit, and Amazon, with AI weaving it all together, the more you’ll reach buyers where they actually are.

The sooner you realize 60% of Google searches now end without a click, the faster you’ll stop treating SEO as your strategy and start building a true cross-platform presence.

The bottom line? If you’re only on Google, you’re missing 70% of modern buyers. Context dictates behavior, and your audience is everywhere but a search bar.

#FragmentedJourney #CrossPlatformMarketing #PostGoogleSEO

OpenAI’s Ads Won’t Feel Like Ads. They’ll Feel Like Answers.

The more OpenAI blends sponsored follow-up questions into natural conversation, without letting brands control the answer, the more users will trust AI’s recommendations instead of scrolling past them.

The sooner you realize that in AI, trust is the new currency, the faster you’ll adapt to a world where ads don’t interrupt, they assist.

The bottom line? If your idea of ads is still banners and pop-ups, you’re missing the shift: the future isn’t about being loud, it’s about being relevant in the flow of help.

#TrustEconomy #AINativeAds #ConversationalAds

Here's how long your title and headlines should be by social platform.

If you make them too long, they will be truncated and less effective.

On average, human-written content is read 37 seconds longer than AI content.

Even when you modify your AI content with a human, on average, purely human-written content is still read for 32 seconds longer.

There are, of course, other factors at play, such as the topics or who used the AI to create the content...

Nonetheless, the data is interesting to see.

AI has made content creation easier and cheaper.

But on average, we aren't seeing AI-generated content achieve the engagement that human-generated content does.

And it's not just us who's seeing this... which is why most companies are increasing or maintaining their content creation budget in 2026.

This isn't a ranking update. It's the end of clicking entirely. AI Overviews. AI Mode. Agents searching for your customers before they ever reach your site. The brands winning the next decade aren't optimizing links, they're controlling the narrative AI builds around them.

#FutureOfSEO #AIMarketing #GoogleSearch

5.48 billion local Google searches take place each day.

Even though local businesses have substantial search volume to pursue, it's competitive.

Here are the biggest blockers for a local business to scale and grow faster.

What makes your authority grow on LLMs?

Everyone talks about brand mentions and even reviews.

But one common thing we see that very few people talk about is the number of years in business.

The longer you are around, assuming you've built a good product or service, naturally, you just tend to do better.

Stop Blasting Everywhere. Start Building a Content Ecosystem.

The more you slice one pillar piece into native, platform-specific content, the more you dominate YouTube, TikTok, LinkedIn, and even AI search, without burning out.

The sooner you realize AI is increasingly citing video (up 71% in 6 quarters), the faster you’ll put video at the center and repurpose smarter, not harder.

The bottom line? If you’re posting the same content everywhere, you’re fighting blind. Ecosystems build reach. Repurposing builds relevance.

#ContentEcosystem #AIvideo #RepurposeWithPurpose

Is AI helping companies generate more revenue?
 
Well, most marketers are not seeing it from a software or efficiency standpoint.
 
But they are seeing results from the platforms driving traffic and sales.
 
If you have not optimized for the platforms recommending you, you’re missing a lot of potential traffic.

The more you structure your content with natural, swappable ad slots using dynamic insertion, the more your entire back catalog becomes quantifiable, sellable inventory, not just a graveyard of old videos.

The sooner you realize YouTube has transformed you from a content maker into a programming director for your own channel, the faster you'll start planning content around advertising real estate, not just views.

The bottom line? If you're not designing videos with intentional ad breaks and thinking in terms of monetizable inventory, you're leaving 95% of your channel's revenue potential untapped.

#MediaNetworkMindset #DynamicAds #ContentStrategy

If your SEO strategy still revolves around keywords instead of topics, you’re in trouble.

Yes, most people are seeing traffic declines (although conversions are increasing from what we are seeing); however, the sites that are struggling the most are focusing on keywords instead of topics.

Just take a look at this chart, which contains data from 50 sites over a four-year period.

When you combine multiple marketing channels, the results grow exponentially.

Look at when a local business chooses one channel, versus 2, versus 3.

This is why you have to take an omnichannel approach.

The more you structure your content with natural, swappable ad slots using dynamic insertion, the more your entire back catalog becomes quantifiable, sellable inventory, not just a graveyard of old videos.

The sooner you realize YouTube has transformed you from a content maker into a programming director for your own channel, the faster you'll start planning content around advertising real estate, not just views.

The bottom line? If you're not designing videos with intentional ad breaks and thinking in terms of monetizable inventory, you're leaving 95% of your channel's revenue potential untapped.

#MediaNetworkMindset #DynamicAds #ContentStrategy

Stop Blasting Everywhere. Start Building a Content Ecosystem.

The more you slice one pillar piece into native, platform-specific content, the more you dominate YouTube, TikTok, LinkedIn, and even AI search, without burning out.

The sooner you realize AI is increasingly citing video (up 71% in 6 quarters), the faster you’ll put video at the center and repurpose smarter, not harder.

The bottom line? If you’re posting the same content everywhere, you’re fighting blind. Ecosystems build reach. Repurposing builds relevance.

#ContentEcosystem #AIvideo #RepurposeWithPurpose

ROI on AI flipped from -28% to +144% in one year. Same strategy. Completely different results. The difference is the move from AI models to AI systems and agents. It's already happening.

#AIMarketing #DigitalMarketing #MarketingROI #AIAgents

AI agents don't browse your site like humans do. They scan for schema markup, clear content, and working APIs. Miss any of those and you don't exist to them.

#AIMarketing #DigitalStrategy #SEO #AIAgents

Auto-generated videos with your brand name slapped on them? That's what happens when PMax has nothing to work with. One solid video and authentic images and you're already ahead of most advertisers running this campaign type.

#PMaxStrategy #GoogleAds #VideoMarketing #EcommerceMarketing

Social media isn’t the only platform where people discover brands, products, or services.

Check out these results from 13 B2C companies and 12 B2B companies.

Search and AI platforms are causing more discovery than most people think.

Take an omnichannel approach if you want your brand to be discovered more.

Strip your brand name off your last 10 posts. If nobody can tell it's you, you've already lost the plot. AI won't save a brand with no identity. Build the voice first, then scale it.

#BrandStrategy #ContentMarketing #MarketingTips #AIMarketing

Do paid AI tools hallucinate less than the free versions?

We surveyed over 2000 marketers to find out.

Check out the results.

I can’t tell you if getting a booth at a conference will be profitable, as it varies significantly per company.

However, I can give you a rough estimate of how long it will take to close a deal once someone visits your booth.

I've been a marketer for 26 years. I've never seen a higher-converting traffic source than AI search.

Which is why companies should jump on it. It's not that competitive yet... but it will be.

Just look at how many companies are jumping on the bandwagon.

The best time to start was a year ago. The second best time to start is today.