Neil Patel

Great things take time.
Stay focused.

I hear too many people complain about not having enough time to bring their idea to life. Yes, family is important. Yes, friends are important. Yes, you need to work, eat, and sleep. But are you really going to complain about not having the time when you binge-watch Netflix and play video games for hours on end? Everything in life has an opportunity cost. If you truly want to turn your idea into a reality you will find a way to make it happen. The time is there. You just need to know how to manage it properly.

Why this protein bar sold for $600M 😲

Ever wonder why one protein bar sold for $600 million while another didn’t? It’s all about simplicity. RX nailed it by cutting through decision fatigue, making it easy for consumers to trust and choose their product.

This is the power of making decisions simpler in today’s market.

Should you use AI for email marketing?


In my opinion, no.

Here's why.

Yes, chatGPT and other AI tools are great for helping you write content faster.

But it still is not great for email marketing.

Email marketing is most effective when you:

👉🏼 segment your list.

👉🏼 send people SPECIFIC CONTENT for what they are looking for.

Email copy needs to be CUSTOMIZED.

AI copy is rarely ready to go without adjustments to fit your purposes.

You might get open rates up, but you're unlikely to generate sales or conversions if you take AI content as is for your email marketing.

This is something my company NP Digital has tested out with over 50 million emails.

In almost all cases, the human-tweaked copy beat out chatGPT without customization.

I'll say it again for those in the back:

chatGPT and AI is a TOOL, it should NOT be doing ALL the work for you in your email marketing 🗣️

#chatgpt #aitools #emailmarketing

Social media marketing is about to change.

With issues like fake news, social networks have no option but to change.

If you want to do well, you have to get ahead of the changes.

Here are 7 changes that will take place in 2019.

#socialmedia #digitalmarketing #socialmediamarketing #contentmarketing #onlinemarketing #linkedin #facebook

This is why content marketing doesn’t work for most businesses.

Businesses believe that publishing content attracts more eyeballs to their websites or products, which in turn increases sales.

But did you know that the type of content you create affects awareness, consideration, and decision-making?

In other words, some content is great for driving traffic, while others are great for converting people into customers.

Here’s how the different types of content affect purchases.

Which tool is your favorite? #marketing #creators

Are you tired of writing content that doesn't get read?

Even though content is king, writing it doesn't guarantee more traffic.

Here's how to write content that gets read and ranks on Google.

#marketing #business #writing #digitalmarketing #socialmedia #seo #growthhacking #contentmarketing #linkbuilding #inboundmarketing #internetmarketing

I love the weekends. It's the best time to focus on growth. While everyone is relaxing - and therefore sending fewer emails - I can concentrate on internal tweaks that will drive more traffic and higher conversions. Use your weekends wisely. You'll thank yourself later when the results start rolling in. Hustling should never be limited to weekdays.

Posting is not marketing.

People fall into this trap that if they post content on the social web, they are marketing.

That’s the furthest thing from the truth.

When you look at the definition of marketing… it refers to the activities a company undertakes to promote the buying or selling of its products or services.

Posting random content doesn’t help you generate more sales.

And even if your content is good and you start getting more engagement, you’ll notice that your sales don’t go up… not one bit.

Your goal should be to post content that attracts the right audience and drives them through your funnel.

Think top, middle and bottom of the funnel. Here are the types of content you can post to attract the right customers.

Top of funnel: Post short form videos educating people on industry, products and services

Middle of the funnel: Create content like you would for top of funnel, but also mention your products and services.

At the same time you can create dedicated content pieces around specific issues and promote webinars and ebooks.

For example, we sell marketing services. If I am going to host a webinar on SEO, I talk a little about the topic in a short form video and tell people I will go more in depth during a webinar which they can register for by clicking the link in my bio.

I could do the same for a fitness company. Talk about six-pack abs and have people signup for an ebook or a webinar for more information.

Bottom of funnel: Go live and pitch your product. Ideally in an educational way.

Create content that sells but in not too pushy of a way.

You can even let everyone on social media know when you have special promotions to help push people over the line.

ChatGPT burning through through billions of dollars to keep 800 million users chatting for free and now, OpenAI’s next move could turn your conversations into a trillion-dollar shopping gateway.

In this video, I break down how ChatGPT is evolving from a chatbot into a commerce platform, launching Instant Checkout with Etsy and Shopify, hiring the masterminds behind Facebook and Instacart’s ad empires, and quietly building the next trillion-dollar ad network.

You’ll learn how this shift is reshaping SEO, eCommerce, and paid media, and how smart brands can profit before the crowd catches on.

ChatGPT may be the most popular AI platform, but there is volume in the long tail.

Check out how many visits each platform gets.

Google Is No Longer the Journey. It’s Just a Stop Along the Way.

The more you recognize the customer journey has fractured across TikTok, YouTube, Reddit, and Amazon, with AI weaving it all together, the more you’ll reach buyers where they actually are.

The sooner you realize 60% of Google searches now end without a click, the faster you’ll stop treating SEO as your strategy and start building a true cross-platform presence.

The bottom line? If you’re only on Google, you’re missing 70% of modern buyers. Context dictates behavior, and your audience is everywhere but a search bar.

#FragmentedJourney #CrossPlatformMarketing #PostGoogleSEO

Stop Blasting Everywhere. Start Building a Content Ecosystem.

The more you slice one pillar piece into native, platform-specific content, the more you dominate YouTube, TikTok, LinkedIn, and even AI search, without burning out.

The sooner you realize AI is increasingly citing video (up 71% in 6 quarters), the faster you’ll put video at the center and repurpose smarter, not harder.

The bottom line? If you’re posting the same content everywhere, you’re fighting blind. Ecosystems build reach. Repurposing builds relevance.

#ContentEcosystem #AIvideo #RepurposeWithPurpose

Is AI helping companies generate more revenue?
 
Well, most marketers are not seeing it from a software or efficiency standpoint.
 
But they are seeing results from the platforms driving traffic and sales.
 
If you have not optimized for the platforms recommending you, you’re missing a lot of potential traffic.

Social media isn’t the only platform where people discover brands, products, or services.

Check out these results from 13 B2C companies and 12 B2B companies.

Search and AI platforms are causing more discovery than most people think.

Take an omnichannel approach if you want your brand to be discovered more.

I can’t tell you if getting a booth at a conference will be profitable, as it varies significantly per company.

However, I can give you a rough estimate of how long it will take to close a deal once someone visits your booth.

The more you structure your content with natural, swappable ad slots using dynamic insertion, the more your entire back catalog becomes quantifiable, sellable inventory, not just a graveyard of old videos.

The sooner you realize YouTube has transformed you from a content maker into a programming director for your own channel, the faster you'll start planning content around advertising real estate, not just views.

The bottom line? If you're not designing videos with intentional ad breaks and thinking in terms of monetizable inventory, you're leaving 95% of your channel's revenue potential untapped.

#MediaNetworkMindset #DynamicAds #ContentStrategy