Sachin Sharma

To Be An Effective PM,

Understanding your product's metrics is crucial for making better decisions.

Let's break it down:

𝟏. 𝐆𝐫𝐨𝐰𝐭𝐡 𝐦𝐞𝐭𝐫𝐢𝐜𝐬:

➥ Cost Per Acquisition, Conversion Rate

E.g: A high Cost Per Acquisition could indicate overly broad targeting

𝟐. 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐦𝐞𝐭𝐫𝐢𝐜𝐬:

➥ Activation Rate, Time to First Value

➥ Daily Active Users, Time Spent in App

E.g: Low Time Spent in App signals your UX needs work

𝟑. 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐦𝐞𝐭𝐫𝐢𝐜𝐬:

➥ Churn Rate, Customer Lifetime Value

E.g. Decreasing Churn Rate means your retention efforts are paying off

𝟒. 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐦𝐞𝐭𝐫𝐢𝐜𝐬:

➥ Average Revenue Per User, Gross Margin

E.g. Rising Average Revenue Per User means customers are buying more

𝟓. 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐦𝐞𝐭𝐫𝐢𝐜𝐬:

➥ Net Promoter Score, Viral Coefficient

E.g. High Net Promoter Score shows customers love advocating for you!!

♨️ Paweł Huryn 🇺🇦's newsletter unpacks these essential product metrics.

♨️ See the carousel below for detailed version⤵️

Repost ♻️ to help your network!

#ProductManagement #careercoach #sachinsharma #productmanagers #wednesdaywisdom

Ultimate Toolkit For Product Managers

( Aspiring PMs Must Know ~ Save or Regret )

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#𝟏 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧:

1. Asana: Task assignments & timelines

https://asana.com/

2. Notion: All-in-one workspace for notes

https://www.notion.so/

3. Microsoft Teams: Communication & collaboration

https://lnkd.in/gFfeJDbf

➖➖➖
#𝟐 𝐑𝐨𝐚𝐝𝐦𝐚𝐩𝐩𝐢𝐧𝐠 & 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧:

1. ProductPlan: Visual roadmapping tool

https://lnkd.in/gnsy_zYG

2. Aha!: Tool with strategy & planning tools

https://lnkd.in/gjBPmRq7

3. Roadmunk: Tool with drag-and-drop functionality

https://roadmunk.com/

➖➖➖

#𝟑 𝐔𝐬𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤:

1. SurveyMonkey: Online survey tool for collecting user feedback.

https://lnkd.in/ggXXbyBa

2. Typeform: Interactive & engaging form builder

https://www.typeform.com/

3. Hotjar: Heatmaps, session recordings, & feedback polls

https://www.hotjar.com/

➖➖➖

#𝟒 𝐏𝐫𝐨𝐭𝐨𝐭𝐲𝐩𝐢𝐧𝐠 & 𝐃𝐞𝐬𝐢𝐠𝐧

1. Figma: Collaborative interface design tool.

https://www.figma.com/

2. Adobe XD: User experience design software for web and mobile apps

https://lnkd.in/gq4hkFnh

3. Marvel: Prototyping, wireframing, and design platform.

https://marvelapp.com/

➖➖➖

#𝟓 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧

1. GitHub: Version control & collaboration

https://github.com/

2. Bitbucket: Git repository management solution.

https://lnkd.in/gcubate9

3. Confluence: Collaboration wiki tool for sharing documentation.

https://lnkd.in/gvKFuWvV

➖➖➖

#𝟔 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐃𝐚𝐭𝐚

1.Google Analytics: Web Tracking & Reporting traffic

https://lnkd.in/g3bezCbm

2. Mixpanel: Product analytics for user interactions

https://mixpanel.com/

3. Tableau: Data visualization & business intelligence tool

https://www.tableau.com/

➖➖➖

#𝟕 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 & 𝐒𝐮𝐜𝐜𝐞𝐬𝐬

1. Zendesk: Customer service & engagement platform

https://lnkd.in/gb8GqS3q

2. Freshdesk: Customer support software

https://lnkd.in/gY-tJukh

3. Gainsight: Customer success platform

https://www.gainsight.com/

➖➖➖

#𝟖 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧

1. HubSpot: Marketing, sales, & service software suite

https://www.hubspot.com/

2. Mailchimp: Email marketing platform

https://mailchimp.com/?

3. Hootsuite: Social media management tool

https://www.hootsuite.com/

➖➖➖

#𝟗 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 & 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭

1. Notion: Documentation, note-taking

https://www.notion.so/

2. Google Docs: Online document creation & collaboration.

https://lnkd.in/gV8-v8Cc

3. Dropbox Paper: Collaborative document-editing service.

https://lnkd.in/gsZKJhYP

➖➖➖

𝐒𝐨𝐦𝐞 𝐁𝐨𝐧𝐮𝐬:

1. Zoom: Video conferencing & online meeting tool

https://zoom.us/

2. Miro: Online collaborative whiteboard platform

https://miro.com/

3. Zapier: Connects apps & automates workflows

https://zapier.com/

➖➖

Hope this helps many  ♥️

Repost ♻ to help Aspiring PMs