Uma Damodaran

If you're a founder serious about moving the needle with his personal brand, stop hiring copywriters.

It’s a jarring realization a friend helped me make :)

And it’s true.

Copywriters:

- write really well, no doubt
- ⁠turn your paragraphs into bullet points
- make your sentences shorter
- format it for LinkedIn
- give you the proper hashtags to use
- Get you the best hook + CTA

Sounds like a dream, right?

(AI can do more than half of this)

Content strategists on the other hand:

- intentionally guide you with questions
- ease you into opening up about stories, memories, insights
- extract the golden nuggets from your words
- ⁠conceptualise an idea with clarity
- layer in your expertise into your words
- frame + position them in a way you would say
- shape them so they resonate with the masses 
- obsess over bottom-line impact

You see, anyone can write in a LinkedIn-nized format.

Find someone who can disrupt the norm with your ideas.

Let them help you become the next big thing.