Girl Power Marketing

a dreamy duo 💫💭💜

the social media manager starter pack:

social media managers telling themselves they’ll plan content a month in advance

I panic EVERY time 🥲

level up your yourself, your knowledge or your career with these FREE marketing courses 🤩👇

social media managers trying not to take it personally when their content ideas get rejected:

new year, more FREE courses 💜🫧✨

just pop the course of your choice into the search engine of your choice and it should pop up - the marketing world is now YOUR oyster 🌎

💡 TIP: remember that most social platforms have their own little educational resources which are FAB for brushing up your knowledge, or learning something completely new.

have you got any courses lined up? 👇

the lifecycle of a marketer 🫠😂

FREE marketing courses to level up yourself, your career or your business TODAY!!! 🤩🧚‍♀️💫💭💜

just pop the course of your choice into the search engine of your choice and it should pop up - the marketing world is now YOUR oyster 🌎

OR you can find easy access to these courses here: https://lnkd.in/eh9PdPcF

💡 remember that most social platforms have their own little educational resources which are FAB for brushing up your knowledge, or learning something completely new.

what courses have YOU been loving lately? 👇

now THIS is some spooky marketing ❤️‍🔥👻

here are six of my absolute *favourite* halloween campaigns from over the years.

let me know which one is your favourite OR if i've missed yours out, show me your most-loved campaign in the comments 💬💜

P.S. the Volkswagen ad wasn't released for halloween but how could I NOT include it? it's iconic.

P.S.S. halloween has a special place in my heart because my birthday is *literally* the day before.

real tears 🥲

say goodbye to sunday scaries with this great reminder 💭💞✨



💡@derricchew on insta

six HUGE social media updates you need to know this week 👀💞💭💫

PLUS my favourite ad and activation of the month!

as normal, there's SO many updates every week that I can't always justify putting them into a carousel, so... here are the extra social media updates that didn't make the cut 🧚‍♂️

🗺️ Instagram is allegedly working on a Friends Map to allow users to see their friends location
🪡 Threads has rolled out the ability of users to bookmark their favourite posts
📲 X, FKA Twitter, now lets users choose the quality of video playback in-stream
🎠 Google is testing a most-read articles carousel in search
🍳 There's a new social app, Yolk, but it doesn't let users use text
📹 X, FKA Twitter, has launched a test of video in Spaces
🛍️ TikTok has launched a test where it automatically identifies products in people's videos so that users can find them in TikTok Shop (you'd have to turn the toggle on when uploading the video for this to happen)

and that's all for now folks! I'll be back EVERY week with *all* the social media tea that I think you need to know.

see ya'll next week 👋💜

LITERALLY 🫣🤣

four HUGE social media updates you need to know this week 👀💞💭💫

your social media tea is here, and it's piping hot...

as normal, there’s SO many updates every week that I can’t always justify putting them into a carousel, so... here are the extra social media updates that didn’t make the cut 🧚‍♂️

📲 Instagram is working on the ability to add a WhatsApp Profile to your external links, like you can with Facebook pages and profiles
🔍 LinkedIn improves semantic search capability on the platform, making it “possible to answer complex queries like “how to ask for a raise?” and improved on-topic rate and long-dwells by more than 10%.”
🔙 Instagram is still working on a Throwback Feed, and it looks like its adding an option to filter by year

and for anyone who missed last week's updates, i always include an “in case you've missed it“ section so you don't miss out on the juiciest news!

that’s all for now folks! I’ll be back EVERY Thursday with all the social media tea that I think you need to know.

see ya’ll next week 👋💜

my FAVE resources for social media news and insights, part THREE 🤩🍇💭✨

no gatekeeping here!

🧚🏻‍♀️ Semrush is incredible for all things marketing, and i always learn something new
💌 Future Social by Jack Appleby is one of the best marketing newsletters out there, and previous editions can be found online
🌞 beehiiv is not only an incredible newsletter platform, but it has a really insightful blog section too
💜 Hootsuite's blog section is TOO good, and with 60+ pages of content already, you've got PLENTY of reading and learning to get through
🥹 Matt Navarra, creator of Geekout, has created something incredibly special with Geekout. It's THE place for all social media updates

and I've featured some honourable mentions from part two, just incase you missed it besties!

what resource are YOU loving atm? share the love in the comments 🥹🫶💭👇

MORE SOCIAL MEDIA UPDATES YOU *NEED* TO KNOW THIS WEEK 👀

we're talking the potential TikTok ban, links in Instagram captions, TikTok search capabilities improving and MORE.

you don't want to miss this, so swipe right for the latest social media tea.

as normal, there's SO many updates every week that I can't always justify putting them into a carousel, so... here are the extra social media updates that didn't make the cut 🧚‍♂️

😵‍💫 Instagram is testing a ‘Spins’ option for Reels, which would allow people to swap out text or audio in your Reel and for every spin added, you will reach their audience
📲 X, FKA Twitter, claims its becoming a video first platform
📝 X, FKA Twitter, launches long-form articles for Premium subscribers
📁 Instagram is reportedly testing being able to attach files to your Instagram DMs
💸 TikTok is expanding its Effect Creator Rewards Monetisation Programme to 33 more regions and lowering the threshold for payouts.
🎶 Spotify is adding music videos in-app and via desktop in some countries
🫶 Pinterest users can now filter by ‘Body Type’ so that they can get more inclusive results, at the moment it’s only available in the US and Canada for women’s fashion
📈 Reddit has launched a new pro analytics suite which serves up AI-powered insights, performance analytics, publishing tools and a dashboard
🫣 TikTok now lets users see who has viewed their story

and that's all for now folks! I'll be back EVERY week with *all* the social media tea that I think you need to know.

see ya'll next week 👋💜

but WHY 🥹

FREE marketing courses to level up yourself, your career or your business TODAY 🤩🧚‍♀️💫💭💜

just pop the course of your choice into the search engine of your choice and it should pop up - the marketing world is now YOUR oyster 🌎

💡 TIP: remember that most social platforms have their own little educational resources which are FAB for brushing up your knowledge, or learning something completely new.

what courses have YOU been loving lately? 👇

What’s IN and OUT on social media in 2024? 👀💬

Authenticity is a word that’s thrown around ALL the time but it’s not a strategy, it’s just *what you are*.

After coronavirus, with more people working from home and the rise of artificial intelligence - people are seeking genuine, and authentic human connection more than ever.

And with platforms like TikTok rewarding creators more making videos longer than a minute, they won’t be able to hide who they really are as easily.

It’s why creators like Alix Earle - someone who is not relatable to most people - skyrocketed this year.

Because most of her followers don’t have her generational wealth or lifestyle but her struggles with acne, outfit mishaps and struggles is what makes her authentic.

If you’re a brand or an influencer trying to be authentic as part of your strategy, your audience WILL see through it at some point if they haven’t already.

And it’ll be your downfall.

But enough of my thoughts, what do you think will be IN and OUT in 2024? ⬇️

All I want for Christmas as a social media manager is… Meta Business Suite to stop making me cry on a daily basis 🤧🎄🎁✨

*eye twitching intensifies* 🥲