Most businesses have no idea how to get cited by AI.
Yet 50% of consumers are using AI-powered search.
(According to McKinsey).
AEO (Answer Engine Optimisation) is a necessary addition to your overall SEO approach.
However, there aren't a lot of similarities between the two.
Which is why you need to learn AEO as a separate discipline with clear components.
It has a logical progression from understanding to implementation.
Because so many businesses are still unsure of what it really means...
I've broken it down into one clear flowchart.
Here's how to read it properly:
🔻 Start with understanding what AEO actually is.
This includes prompts, mentions, citations, and AI visibility.
I have content on my page that breaks down what AEO is in further detail.
🔻 Then, understand why it matters.
It is a conversational layer that sits on top of traditional search discovery with zero-click answers and voice search.
🔻 As a result, you need to build your technical foundation across three areas:
1. Site structure: Schema markup, structured data, entity relationships
2. Crawlability: XML sitemaps, robots.txt, internal linking, page speed
3. AI readiness: Content chunking, passage ranking, clear hierarchies
🔻 Then, optimise your content for AI citations:
- Authority signals: E-E-A-T principles, author bios, citations, credentials
- Answer format: Direct answers, question targeting, natural language
- Topic coverage: Comprehensive depth, related subtopics, user intent
🔻 Apply these principles across proven formats:
- How-to guides
- Step-by-step tutorials
- Comparison posts
- "What is" explainers
...and more, which you can find in the infographic below.
This should give you a clear picture of how distinct AEO is from SEO.
Which is largely about optimising for blue links, "People Also Ask" results, and featured snippets.
This is the same framework we use at Searchable to get businesses cited in ChatGPT, Perplexity, Claude, and Google AI Overviews.
We built it by reverse-engineering what LLMs actually cite.
And then creating a system around it that gives you the analytics, actions, and agentic workflows to drive growth.
All you need to do is apply the same system to your business to get cited.
Freeing headspace for you to actually work on your business.
If that sounds appealing to you, start your 14-day free trial now:
https://lnkd.in/epgXyFmi
What's your current knowledge of AEO? Advanced, beginner or somewhere in between?
Let me know in the comments.
♻️ Repost to help your network get cited by AI.
And follow Chris Donnelly for more.