Optimising your landing page for rankings is not enough.
What you need to know is whether it shows in AI answers:
That is the seismic shift I've been harping on about for the better part of a year.
When someone asks AI for a product or service recommendation...
Your site will either be cited & recommended, or completely ignored.
The good news is a lot of AEO is supplemented by SEO fundamentals.
But when it comes to GEO, it's a completely different ball game.
Even every AI model has a different playbook.
However, when it comes to your website,
There are non-negotiables you can't miss across the board.
Most sites I see are honestly painful to look at, knowing what I know...
So, these are the sections you fundamentally can't miss:
1. The H1
The question your buyer would type, answered in the same line.
2. The byline
A named author with photo, credentials and a bio link, so a real person stands behind the page.
3. The subheadline
One line naming the outcome they walk away with.
4. Question sub-headings
Every H2 and H3 as a real question, so AI can lift a clean answer from each.
5. The answer block
A 40 to 60 word answer to the main question, up top, above the fold.
6. The build
Raw HTML, copy as text, alt text on images, transcript under the video. Nothing hidden from crawlers.
7. The problem block
Name the problem in their words, then show what it's costing them.
8. The FAQ block
Real questions as headers, clean answers, marked up so AI pulls them straight in.
9. The solution block
How you solve it, led by the outcome, closing on one clear next step.
10. Schema in the head
Organisational schema for your brand, FAQ, Product and Article schema on the page.
11. The proof block
Named case studies with real, checkable numbers, plus any original data you own.
12. The comparison table
A table of features and pricing versus the alternatives, easy for AI to quote.
13. The pricing CTA
One action button in plain words, "start free" or "book a demo".
14. The last-updated stamp
A visible last-updated date and fresh schema, so AI keeps treating the page as live.
You can see that Search is just more advanced than it used to be.
Not to say it was ever *easy* necessarily...
But it is definitely harder and more complex now.
If your site isn't structured like this, it won't show up where it counts.
This is the shift we saw well ahead of time at Searchable.
📌 For free, you can use our AI SEO Agent to optimise your page: https://lnkd.in/gVwCJJDX
Have fun optimising !
♻️ Repost to help your network get ahead of the shift.
And follow Chris Donnelly for more AI SEO guidance.